Fronteer StrategyRooftop Expert Co-creation- FlyerAmsterdam, 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
RooftopWhat is Rooftop?A hand-picked group of experts working together with yourteam for 1 day to solve fundamental strategic challenges WHY ROOFTOP? ๏ One-day pressure cooker for insights & inspiration ๏ Fresh new ideas, perspectives and energy ๏ Involvement of the outside world in a new way ๏ Resulting in innovative and compelling concepts ๏ Create a strategic vision in a changing world ๏ Bond teams, customers and partners ๏ Bring excitement to the ﬂoor FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
Rooftop caseFrequent ﬂyers & experts created a new on-board experiencethat generated a lot of buzz and was launched in 2012 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
RooftopHow we workA typical Rooftop process takes 8 weeks from start to ﬁnish,resulting in 3 compelling concepts and an energised team1. PREPARATION 2. CO-CREATION 3. REPORTING6 Weeks lead-time 1 Day Rooftop session Management summary &1 Kick-off Expert co-creation write-up after 2 weeksFocus: Focus: Focus:- Strategic analysis - Clear scope and objectives - So-what- Expert recruiting - Plenary & sub-groups - Thought-through concepts- Customised session set-up - New perspectives & ideas - Other services- Client presentation 7
RooftopA 5-step processFrom very broad to very speciﬁc, the session has a verystructured process - but allowing for maximum creativity VISION CHALLENGE OPPORTUNITY CONCEPTS APPROACH Together, Client Find Develop Advice create a shares biggest concrete on the Vision Challenge Opportunities Concepts Approach 8
RooftopWho are our experts?Our expert connectors will ﬁnd the best mix of perspectivesfor the job; the experts (8) have different roles in the session:CUSTOMER PROFESSIONAL PROFESSOR CONNECTOR WILDCARD- Will beneﬁt - Has relevant - Knows a lot, - Hears, sees - Knows from the expertise and wants to share and talks a lot nothing, might solution experience it all know everything 9
“What I value most about Fronteer is that they bring together trends and people - and go from context to concept” - Director Product Strategy KLMFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
Find our current co-creation challenges at www.fronteerstrategy.com/challengesFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentumFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 13
FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. www.facebook.com/fronteerstrategyB R A N D D E V E L O P M E N T.