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  1. 1. <ul><li>To e- </li></ul><ul><li>Or </li></ul><ul><li>Not to e- </li></ul><ul><li>Qin Wang 3308099 </li></ul>
  2. 2. To e- or not to e-? That is the question facing millions of book-lovers: Will you buy an e-reader to read books electronically?
  3. 3. <ul><li>Sony debuted its Reader in 2006, and since then has sold 10 million e-books, according to Chris Smythe, director of the Reader Store at Sony. </li></ul><ul><li>In November 2007 came Kindle by Amazon. About 1.5 million Kindles had sold as of December - and the world took note when Amazon said that on Christmas Day, it sold more e-books than physical books, </li></ul><ul><li>for the first time. </li></ul>
  4. 4. <ul><li>What eReader Means for Books </li></ul><ul><li> </li></ul><ul><li>Will E-Readers Kill Books? </li></ul><ul><li> </li></ul>
  5. 5. <ul><li>According to the Association of American Publishers, </li></ul><ul><li>2009 e-book sales (in a year when plain old book </li></ul><ul><li>sales ebbed 1.8 percent) increased 176.6 percent over </li></ul><ul><li>2008, to $169.5 million. E-sales rocketed to $117.8 </li></ul><ul><li>million through April of this year, at an annual rate </li></ul><ul><li>double 2009's. Americans now own an estimated 2.8 </li></ul><ul><li>million e-readers - not counting computers. </li></ul>
  6. 6. <ul><li>Sales of Electronic Books on the Rise </li></ul><ul><li> </li></ul>
  7. 7. Will e-readers replace Paper Books?
  8. 8. <ul><li>Online giant Amazon has seen its profits soar by 71 per cent. </li></ul><ul><li>The e-tailer has reported a massive rise in the fourth quarter of 2009, and says the popularity of its Kindle e-book readers is a major factor. </li></ul><ul><li>The web store's net profit in the fourth quarter was $384 million. That's up from $285 million for the same period in 2008. </li></ul><ul><li>Revenue rose by 42 per cent to $9.52billion. </li></ul>
  9. 9. <ul><li>&quot;we're losing the physical materiality of books, the memories </li></ul><ul><li>attached to them. For people who love books, it's not just </li></ul><ul><li>what's in them; it's all the things we associate with them, who </li></ul><ul><li>we were when we first read them, who we are now. It's hard to </li></ul><ul><li>write all of that into an electronic text.“ </li></ul><ul><li>—— Rochelle Gurstein </li></ul>
  10. 11. Questions: <ul><li>1. Which kind of books do you prefer? </li></ul><ul><li>2. What do you think about both of the two books’ future development? </li></ul><ul><li>3. Do you think objecting e-books is identical with objecting mobile news to some extend? </li></ul><ul><li>4. Do you think oppose e-books is a behavior with negative and conservative attitude? </li></ul>
  11. 12. References: <ul><li>Eaton, K Survey of Kids: Physical Books Here to Stay, In Parallel to Rise of E-Readers, viewed 29 Sep 2010, </li></ul><ul><li>Timpane, J E-readers are on the rise thanks to older readers, viewes 5 Jul 2010, </li></ul><ul><li>Emigh, J CES 2010: E-readers on the rise, viewed 7 January 2010, <>. </li></ul><ul><li>Will E-Readers Kill Books? </li></ul><ul><li>What eReader Means for Books? </li></ul><ul><li>Will e-readers replace Paper Books? </li></ul><ul><li>Amazon profit jump, </li></ul><ul><li>Sales of Electronic Books on the Rise, </li></ul><ul><li>E-readers the latest challenge for independent bookstores , </li></ul>