Peter Warman

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Presentatie Peter Warman tijdens CIOnet event "Game in the City"

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Peter Warman

  1. 1. Game In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  2. 2. is our work all pleasure?Game In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  3. 3. hidden object quizGame In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  4. 4. back to businessGame In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  5. 5. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia meer tijd besteed aan games vergeleken met 2009 Print: -33%, Radio: -12%, TV: -9%, Internet: +10% Bron: Nationaal Gaming Onderzoek 2011 & 2009Game In The City. Peter Warman. 24 Nov 2011
  6. 6. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia meer tijd besteed aan games vergeleken met 2009 Print: -33%, Radio: -12%, TV: -9%, Internet: +10% Bron: Nationaal Gaming Onderzoek 2011 & 2009Game In The City. Peter Warman. 24 Nov 2011
  7. 7. Media time spent.2011 versus 2009. Netherlands. 12.00 10.00 8.00 Axis Title 6.00 4.00 2.00 0.00 Time spent reading Time spent listining Time spent watching Time spent using newspapers and Time spent Gaming radio TV internet magazine Male 1.88 5.79 9.19 5.78 10.56 Female 1.87 5.52 9.76 3.81 9.54 Total 1.87 5.66 9.48 4.79 10.05 versus +65% +10% 2009 -33% -12% -9% Time spent per head ofMarket Data Clients Newzoo population| Netherlands 50% EU, 30% US, 20% Asia
  8. 8. so what is happeningGame In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  9. 9. SegmentationNewzoo work in progress based on 200 variables of 20,000gamers Factor Analysis: Visualisation platforms & size across 200+ topics 1 0.8 Social Casual 0.6 Factor1 0.4 Mobile MMOs 0.2 PC Download Consoles 0 PC Boxed -0.2 0 0.2 0.4 0.6 0.8 1 -0.2 Factor2
  10. 10. Ways outMobile is on route to the new TV Visualisatie platforms factoren en platform grootte 1 Platform: X-Platform / Mobile 0.8 Social Casual online 0.6 TV Factor1 0.4 cloud Mobile MMOs 0.2 PC Download apps Consoles 0 PC Boxed -0.2 0 0.2 0.4 0.6 0.8 1 -0.2 Factor2
  11. 11. who are we to say soGame In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  12. 12. US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China KoreaGlobal & Local Market Intelligence. Global & Local Clients. All platforms / bizz models Specifically Market Data Clients Newzoo MMO & Mobile 50% EU, 30% US, 20% Asia
  13. 13. why is this a revolutionGame In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  14. 14. Game In The Newzoo Market Data24 Nov 2011 City. Peter Warman. Clients 50% EU, 30% US, 20% Asia
  15. 15. Games are: Brands Services Global Free Newzoo Market Data Clients 50% EU, 30% US, 20% Asia
  16. 16. Games are: Brands Services Global Free Newzoo Market Data Clients 50% EU, 30% US, 20% Asia
  17. 17. And bigger than yours.
  18. 18. shopComing next to your shop.
  19. 19. Games are: Brands Services Global Free Newzoo Market Data Clients 50% EU, 30% US, 20% Asia
  20. 20. CoD Map packs: $270M
  21. 21. Games are: Brands Services Global Free Newzoo Market Data Clients 50% EU, 30% US, 20% Asia
  22. 22. Games are: Brands Services Global Free Newzoo Market Data Clients 50% EU, 30% US, 20% Asia
  23. 23. NL35kiPad NL85kiPhone NL70%ingameonly 25% of iPad and 20% of iPhone/iPod revenues of top 200 games is for Paid Games (US) 36% and 30% for EU Rest is spent in-game
  24. 24. Smurfs village: top 3 grossing iOS game.
  25. 25. Free to play boxed game. Data Clients Newzoo Market Koch Media. 50% EU, 30% US, 20% Asia
  26. 26. Games go mobile & Market Long live retail! Newzoo online. Data Clients 50% EU, 30% US, 20% Asia
  27. 27. Newzoo Market Data ClientsComing to Holland. QinQo. 50% EU, 30% US, 20% Asia
  28. 28. hidden object quizSizing & Profiling OnlineMarket Data Clients Globe Newzoo Gaming Across The 50% EU, 30% US, 20% Asia
  29. 29. Newzoo Market Data Clientspeter@newzoo.com | www.newzoo.com 50% EU, 30% US, 20% Asia

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