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Presentation on my experience with over 10 years of offline Community Building

Published in: Business, Technology
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  1. 2. The business process today CXO Sales Marketing Delivery People Organization Means
  2. 3. are we going to RECOVER from the recession?
  3. 4. It is not a recession , it is a transition
  4. 5. It is a transition ,where Human Nature is enabled by new technology
  5. 6. “ As for Example. In the making of a Watch, If one Man shall make the Wheels, another the Spring, another Engrave the Dialplate, and another shall make the Cases, then the Watch will be better and cheaper, than if the whole Work be put upon any one Man.” Sir William Perry (1683) History Lesson ‘ Generation Z’ Ronald Coase Nobel prize The nature of the firm “ transaction cost” A B MT Marketing Sales Delivery Command-and-Control Connect-and-Collaborate
  6. 7. Command-and-Control Connect-and-Collaborate We are moving to the participation economy MT Marketing Sales Delivery
  7. 8. Hide
  8. 10. What do you see
  9. 11. look outside
  10. 13. FUN & FUNCTION
  11. 14. Governance
  12. 15. the new currency is time
  13. 16. STICKYNESS
  14. 17. Grow SLOW
  15. 18. STOP
  16. 19. TRUST
  17. 20. Customers
  18. 21. Samenvatting <ul><li>Creeer een brand </li></ul><ul><li>Gewoon beginnen – mindset is belangrijkste </li></ul><ul><li>Zoek binnen de community de overeenkomsten </li></ul><ul><li>Heb een helder doel </li></ul><ul><li>Zoek buiten de community de raakvlakken </li></ul><ul><li>Groei gedoceerd met focus </li></ul><ul><li>Geef duidelijk je principes aan. </li></ul><ul><li>Tijd is de currency van de community (niet geld) </li></ul><ul><li>Toon je staying power </li></ul><ul><li>Denk continu na over je bestaansrecht </li></ul>
  19. 22. Thanks