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frestyl presentation for ChItaly2011

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frestyl presentation at the ACM conference CHItaly 2011 (Computer-Human Interaction) in Alghero.
www.architettura.uniss.it/chitaly2011/
www.frestyl.com

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frestyl presentation for ChItaly2011

  1. 1. simplifying the process of promoting and discovering local live music Arianna Bassoli & Johanna Brewer
  2. 2. the hunt for live music
  3. 3. the iceberg effectproblem: Information  about  live  music  is  fragmented  between  easy  access  to  expensive  mainstream  concerts   and  pockets  of  local  listings  for  smaller  gigs. Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac- ity venues.Millions of local list-ings, guides and blogshighlight emergingmusicians performingin small venues.
  4. 4. related work
  5. 5. our approach User-Generated Content Global Open Network Platform Focus on Live Music
  6. 6. UGC made easy
  7. 7. discovery & crowd-sourcing
  8. 8. local engagement & global visibility...brought to you by a technical solution: geo-temporal localization
  9. 9. 9 months later: success in Rome 250 users  adding  live  music  events 10% of  local  venues  have  registered 300+ (85%  of  total)  local  venues  added  to  database 90%4,000+ > =
  10. 10. how do we scale? ??? Monthly Unique Visitors Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11 Worldwide Rome Rome:  Landing  on  Event  Page
  11. 11. incentives: encouraging viral growth 10 25 100 1,000 10 25 100 1,000
  12. 12. thanks! & questions?Product: https://frestyl.comEmail: karmanet@frestyl.com info@frestyl.comTwitter: @frestylnews @karmanetFacebook: http://facebook.com/frestylnewsGithub: http://github.com/organizations/frestyl

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