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Why the rebrand?

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How do we rebrand ourselves?

Published in: Marketing
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Why the rebrand?

  1. 1. Why the rebrand?
  2. 2. Agenda 1. Why the rebrand? 2. Naming hierarchy options 3. Next steps and timelines 4. Round up of investments
  3. 3. Naming Hierarchy
  4. 4. Naming Hierarchy - Options (Recommended option)
  5. 5. Classification 1 Branded house - Freshdesk (X) (Recommended)
  6. 6. - Single brand, which works as an umbrella for all our products. - The Freshdesk Corporation will be the parent brand. Others will be sub-brands. - Each product will have a different mnemonic to represent the category. Classification 1 : Branded House - Freshdesk (X)
  7. 7. Classification 2 House of brands
  8. 8. Classification 2 : House of Brands - Freshworks - Freshworks will be the parent brand. Others will be individual product sub-brands. - Each product will have a different mnemonic to represent the category.

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