We love Gmail. We love hearing from customers, we love the notification mails we get, and we are paranoid enough to love “undo send”. But it still breaks our hearts when we hear a small business down the street lose out on customer support, because they’re too stuck up with their email. Of course, Gmail was not meant to support customers. Down the road, you’re eventually going to need an actual customer support software.
But if you’re going to use Gmail for your customer support, at least do it right! And we have some great tips to help you get there.