The Content Cycle
A process for planning and executing better content campaigns
For each main stage of the
Content Cycle t...
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The Content Cycle - A Process For Better Content Campaigns - Fresh Egg UK

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Created by Fresh Egg's head of social media David Somerville, this visual guide to the content cycle is aimed at helping digital marketers plan and create better content campaigns. For more information, visit http://www.freshegg.com/blog/the-content-cycle-a-visual-guide

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The Content Cycle - A Process For Better Content Campaigns - Fresh Egg UK

  1. 1. The Content Cycle A process for planning and executing better content campaigns For each main stage of the Content Cycle there are a number of areas to focus on to ensure your strategy or campaign is optimised. Identify your customer journeys Define objectives and KPIs Use tools for ideas Ensure your content is optimised Create detailed content Promote your content Tag your content Define individual responsibilities Target influencers and brand advocates Define your metrics Consider users devices Make your content easy to share Choose appropriate reporting tools Planning & setup Discovery Execution Reporting, analysis & insight Conduct a content audit Define your audience Refinement Find popular content Identify internal experts Repurpose existing content What worked / didn’t work? Were the objectives met? What needs to change? Integrated digital marketing Call us on 0845 373 1071 or visit freshegg.co.uk Let us know your thoughts @FreshEgg

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