In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom.
Briefly, his talk covers:
• What search looked like when the internet began
• How Google changed the search landscape and continues to evolve
• How to spot a predator in the context of search
• How Google’s predatory behaviour impacts businesses and the business environment
• Seven strategies for survival