Native Advertising - Maarten Naaijkens

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Freelunch webinar met Maarten Naaijkens (socialage.nl) over effectief adverteren in 2014 met Native Advertising.

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Native Advertising - Maarten Naaijkens

  1. 1. Effectief online adverteren in 2014: Native Advertising! Maarten Naaijkens! Do. 19 december van 12:15 tot 12:45! #freelunch @freelunch_nl!
  2. 2. Freelunch: de slimste manier van lunchen" ! “if people use lunchbreaks to take time to reflect positively on work, to broaden their horizons, to learn something new, their attentiveness is higher right after lunch and sometimes even still when they leave work.”! ! Harvard Business Review – mei 2012! Updates @freelunch_nl | #freelunch! Denk mee & vraag bit.ly/freelunchlinkedin! Videos & slides bit.ly/freelunchfacebook!
  3. 3. De Financiële Telegraaf
  4. 4. Maarten Naaijkens ! ! @snaaij, www.socialage.nl !!
  5. 5. -- POLL --! Doe jij aan online advertising?! a)  b)  c)  d)  Ja! Nee! Nog niet! Huh...!
  6. 6. 
 
 

  7. 7. -- POLL --! Klik jij weleens op een banner?! a)  b)  c)  d)  Nooit, ik ben wel gek! Soms! Per ongeluk! Heb een bannerblocker geïnstalleerd!
  8. 8. YOU ARE 11.250 TIMES MORE LIKELY TO SIGN UP FOR AND COMPLETE NAVY SEAL TRAINING THAN YOU ARE TO CLICK ON A BANNER AD
  9. 9. YOU ARE 47.528 TIMES MORE LIKELY TO SURVIVE A PLANE CRASH THAN YOU ARE TO CLICK ON A BANNER AD
  10. 10. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
  11. 11. Form. Native ads match the visual design of the experience they live within, and look & feel like natural content. Function. Native ads must behave consistently with the native user experience, and function just like natural content.
  12. 12. Native advertising is een advertentievorm die naadloos overgaat in de context van de website...
  13. 13. Het draait niet meer om pageviews en unique visitors maar vooral social shares.
  14. 14. Van Reddit naar je moeder
  15. 15. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! IN-FEED ADVERTISMENT
  16. 16. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! IN-FEED ADVERTISMENT
  17. 17. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! IN-FEED ADVERTISMENT
  18. 18. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! PROMOTED LISTINGS (MOBILE)
  19. 19. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! PUBLISHER PRODUCED
  20. 20. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! PUBLISHER PRODUCED
  21. 21. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! DIT DUS NIET…
  22. 22. EN DIT OOK de buurt... Dit komt in NIET...
  23. 23. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! VAN NEDERLANDSE BODEM
  24. 24. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! VAN NEDERLANDSE BODEM
  25. 25. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! VAN NEDERLANDSE BODEM
  26. 26. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! DE VERSCHILLEN OP EEN RIJ
  27. 27. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! KORT SAMENGEVAT •  Performance van Display staat onder druk •  Native advertising biedt nieuwe kansen •  In-feed (Facebook, Twitter, Linkedin etc) •  Publisher Produced •  Brand Produced •  De kracht zit in vooral op het vlak van earned media
  28. 28. Dank voor je deelname!! Veel geluk, succes en " i n z i c h t e n i n 2 0 1 4 .! #freelunch @freelunch_nl!

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