Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Freelancing in New York City 2019

1,177 views

Published on

Freelancing in New York is the first comprehensive measure of the independent workforce in New York City. Commissioned by Freelancers Union, Upwork, and the NYC Mayor's Office of Media and Entertainment, this study surveyed 5,000 working adults in New York City. The study, launched in part to inform work at Freelancers Hub, the first City-funded effort providing dedicated coworking and training to freelancers, estimates that 1.3 million workers are freelancing — with an estimated annual economic impact of $31.4 billion in earnings from their freelance work.​

Published in: Government & Nonprofit
  • Have u ever tried external professional writing services like ⇒ www.WritePaper.info ⇐ ? I did and I am more than satisfied.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Most surveys don't pay cash, ★★★ https://t.cn/A6ybK3XL
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • What if you had a printing press that could spit out hundred dollar bills on demand? Do you think that would change your life? ■■■ http://scamcb.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to enjoy the Good Life: making money in the comfort of your own home with just your laptop, then this is for YOU... ▲▲▲ https://tinyurl.com/vd3y33w
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This Single Mother Makes Over $700 per Week Helping Businesses with their Facebook and Twitter Accounts! and Now You Can Too! ●●● https://tinyurl.com/rbrfd6j
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Freelancing in New York City 2019

  1. 1. EDELMAN INTELLIGENCE / © 2019 Freelancing in New York City 2019 July 2019 EDELMAN INTELLIGENCE An independent study conducted by Edelman Intelligence and commissioned by Freelancers Union, Upwork, and the NYC Mayor’s Office of Media & Entertainment
  2. 2. EDELMAN INTELLIGENCE / © 2019 STUDY OBJECTIVES Starting in 2014, Freelancers Union and Upwork have commissioned a comprehensive annual survey of the nation’s independent workforce. This year, we have partnered with the NYC Mayor’s Office of Media & Entertainment, in order to study the freelance workforce in New York City and to guide our work at Freelancers Hub, a training space and resource center in Brooklyn, designed to help freelancers thrive. Our study is guided by the following objectives: 1. Quantify freelancing in New York City overall 2. Assess attitudes and perceptions of freelancing in general and in New York City 3. Understand the unique challenges freelancers face 4. Surface opportunities and insights relevant to how Freelancers Hub can best support freelancers New York City This deck is organized in sections to detail results on each objective, with notable findings among Media & Entertainment freelancers throughout. 2
  3. 3. EDELMAN INTELLIGENCE / © 2019 NYC Workers Overall U.S. adults 18+ who have earned income from work within the past 12 months, including both freelancers and non-freelancers Freelancers Individuals who have engaged in supplemental, temporary, project- or contract-based work, within the past 12 months Non-freelancers Individuals who earned income through work but have not engaged in supplemental, temporary, project- or contract- based work, within the past 12 months N=3272 N=1728 N=5,000 N=432 METHODOLOGY • An online survey of 5,000 adults residing in New York City who have done paid work in the past 12 months. • To be considered a NYC resident in this study, respondents had to live in one of the five NYC boroughs (Manhattan, Bronx, Brooklyn, Queens, or Staten Island), but could perform work in the greater NYC metro area. • Data collected March 22, 2019 – April 18, 2019 by independent research firm Edelman Intelligence. • Results were weighted to ensure demographic representation in line with the 2017 New York State American Community Survey. Data was weighted geographically to represent the population distribution of the employed population by borough. Within each borough, data was weighted by the following demographics: age, gender, education, race. • Audiences surveyed: 3 Margin of error: NYC Workers Overall: ±1.3% at the 95% level of confidence. NYC Freelancers: ±2.3%, NYC Non-freelancers ±1.7%, Media & Entertainment freelancers ±4.7% Percentage point differences between audiences are noted where applicable and noteworthy in the report. Media & Entertainment Freelancers Freelancers who work in the following industries: film or television, journalism or digital media, music or performing arts, marketing or advertising or publishing 3
  4. 4. EDELMAN INTELLIGENCE / © 2019 KEY FINDINGS More than one-third of New York City workers freelance. • 1.3 million New Yorkers have performed freelance work in the past 12 months or 34% of New York City’s workforce, with an estimated annual economic impact of $31.4 billion in earnings from freelancing. • Those engaging in freelance work tend to be younger, and many are entering the workforce as freelancers, including 46% of recent college grads (20-26). • Freelancers are putting together diverse income streams by accessing work in different ways: most don’t have a single employer but get their work from a variety of sources such as employers, freelance, temporary, or supplemental work. New York City is a unique and promising place to work for freelancers, with most intending to stay in the area for at least the short term. • A majority of people who freelance (6 in 10) say opportunities in NYC are more attractive than in other places in the United States. They particularly feel that they can earn more money (57%) and more easily build a client network in NYC (56%). • 6 in 10 plan to remain freelancing in New York City for at least the next 3 years. Freelancers have a higher level of satisfaction with their work than non-freelancers. • More than two-thirds of freelancers say they freelance because it allows them to have a flexible schedule, be their own boss, and choose their own projects. • Freelancers are more likely than non-freelancers to say their work provides them with upward mobility (+12 ppts) and appropriate pay (+8 ppts). • Freelance work is more likely to make them feel accomplished (+7 ppts), excited to start each day (+12 ppts), and empowered (+9 ppts) compared to non-freelancers. 4
  5. 5. EDELMAN INTELLIGENCE / © 2019 KEY FINDINGS Freelancers face complex challenges — and an uncertain income. • Freelancers’ primary concern is access to affordable healthcare—not surprising, as 36% of them report paying more in health premiums this year than last. • Freelancers also worry about managing their day-to-day finances (51% feel anxious or concerned), collecting payments for services (73% have experienced nonpayment or late payment), and being on track for retirement (52% do not feel on track). • Half of freelancers also feel anxious about the unpredictable nature of their work. When it comes to training, freelancers are actively updating their skills and believe that freelance business skills like marketing, networking, and financial management are critical for success. • Most freelancers (60%) are updating their skills to ensure they are marketable as the job market evolves, and 56% have participated in skills-related training in the past 6 months (versus only 43% of non-freelancers). • To succeed as a freelancer, 82% are looking for more training to improve business-related skills, including marketing their work, networking with prospects, or financial management. • Unfortunately, cost is a barrier. A majority (57%) of freelancers say that cost gets in the way of obtaining the training they need. • Three-quarters of NYC freelancers say building a network—through friends, family members, clients, or professional contacts—is critical to earning more income. And 61% would like better access to affordable coworking or workspace options in their neighborhoods. 5
  6. 6. EDELMAN INTELLIGENCE / © 2019 KEY FINDINGS: MEDIA & ENTERTAINMENT FREELANCERS Freelance work is prevalent in New York City’s robust media and entertainment sectors. • 61% of these sectors’ workers have engaged in freelance work in the past 12 months, including: o 68% of journalism or digital media workers o 67% of music or performing arts workers o 60% of marketing or advertising workers o 54% of publishing workers o 52% of film or television workers • On average, for an individual, freelancing accounts for 52% of their total personal income (versus 45% for all freelancers).* Media and Entertainment freelancers are more likely to freelance as a means of following their passions and see it as a long-term career choice. • 7 in 10 freelancers in this sector are motivated to freelance to pursue work they are passionate about (versus 63% for all freelancers). • 65% view freelancing as a long-term career choice, rather than as a temporary way to earn money, compared with 53% for all freelancers. They have ongoing concerns about finding enough work and managing unpredictable income. • Media and entertainment freelancers are significantly more likely than those in other sectors to say they have less work than they want (+7ppts). • More than two-thirds (78%) of media and entertainment freelance workers have experienced late or nonpayment, compared with 73% of all freelancers. • They are more likely than other freelancers to feel anxious about their work in general (+8 ppts) and about the unpredictable nature of it (+10 ppts). *See calculations on page 22. 6
  7. 7. EDELMAN INTELLIGENCE / © 2019 KEY FINDINGS: MEDIA & ENTERTAINMENT FREELANCERS Networking and marketing their skills are especially crucial for this group to find more work and build their income • Media and entertainment freelancers are more likely than freelancers overall to say they find their work through networking (+7 ppts) and 81% of media and entertainment freelancers say networking is critical to earning more (versus 76% for all freelancers). • Not surprisingly, the number one reason for them to participate in skills-related training is to expand their professional network (47%) — and networking skills are something that media and entertainment freelancers are looking for more training in (40% versus 34% of all freelancers). • The cost of training is unfortunately a greater barrier, with 60% saying costs hinder training (compared with 57% of freelancers). 7
  8. 8. EDELMAN INTELLIGENCE / © 2019 STATE OF FREELANCING IN NYC 8
  9. 9. EDELMAN INTELLIGENCE / © 2019 34% Q31_2. Over the past year, how much money did you earn in total from freelancing, before taxes or other deductions? Earning calculated by multiplying average income from freelancing in past year ($23,434) by the number of freelancers (1,341,837). Base: NYC Freelancers = 1728 * Population numbers of NYC workforce and Freelance workforce is based on a 2017 American Community Survey where the number of employed workers ages 19-64 years old in New York City was 3,946,579. FREELANCERS MAKE UP A SUBSTANTIAL NUMBER OF WORKERS IN NYC – 1 IN 3 NYC WORKERS ARE FREELANCING; THAT’S ROUGHLY 1.3M PEOPLE of NYC workers have freelanced in the past 12 months 1.3M freelancers, out of 3.9M NYC workers* Totaling $31.4B in annual earnings from freelancing 9
  10. 10. EDELMAN INTELLIGENCE / © 2019 Diversified Workers (35%) – People with multiple sources of income from a mix of traditional employers and freelance work. For example, someone who works part-time at a start-up, manages an Airbnb, and does freelance coding. Independent Contractors (33%) – These “traditional” freelancers don't have an employer and instead do freelance, temporary, or supplemental work on a project-to-project basis. Moonlighters (20%) – Professionals with a primary, traditional job who also moonlight doing freelance work. For example, a corporate-employed web developer who does projects for non-profits in the evening. Freelance Business Owners (6%) – These freelancers have one or more employees and consider themselves both a freelancer and a business owner. For example, a social marketing guru who hires a team of other social marketers to build a small agency, but still identifies as a freelancer. Temporary Workers (6%) – Individuals with a single employer, client, job, or contract project where their employment status is temporary. For example, a data entry worker employed by a staffing agency who is working on a three-month assignment. 10 NYC FREELANCERS EARN THEIR INCOME IN DIVERSE WAYS; MOST ARE EITHER DIVERSIFIED WORKERS OR INDEPENDENT CONTRACTORS
  11. 11. EDELMAN INTELLIGENCE / © 2019 ON AVERAGE, JUST UNDER HALF OF EACH INDIVIDUAL FREELANCERS’ ANNUAL TOTAL PERSONAL INCOME COMES FROM FREELANCING Avg % of Total Personal Income That Comes From Freelancing – In Past 12 Months (on an individual level*) 45% Q31_2: Over the past year, how much money did you earn in total from freelancing, before taxes or other deductions? Q79_5: Over the past year, how much money did you earn in total from all work, before taxes or other deductions? (Personal income only, not household income) *Note: These percentages were calculated by looking at the amount of total personal income and income from freelancing on an individual basis. Respondents were removed from the calculation if they opted out from providing an income amount in either question or if their freelancing income amount exceeded their total personal income from all sources. Base sizes for these calculations are as follows: Freelancers = 981 11
  12. 12. EDELMAN INTELLIGENCE / © 2019 12 FREELANCERS WORK WITH NUMEROUS CLIENTS EACH MONTH, TYPICALLY PROVIDING SERVICES FOR SMALL BUSINESSES Size of Clients in Past Month By number of employees Q31_8: Approximately, how many different clients have you had in the past six months as part of your freelance work? Q101: Thinking about your freelance work in the past month, how big have your clients been? Please use your best estimate. You may choose more than one to represent varied clients. Base: NYC Freelancers = 1728, M&E Freelancers =432 Freelancers have had 83% 14% 7% 9% Small Businesses (1-100 employees) Medium Businesses (101-1000 employees) Large Businesses (1000+ employees) Other freelancers/Others different clients in the past 6 months 28
  13. 13. EDELMAN INTELLIGENCE / © 2019 Q31: Which of the following best describes your current freelance work? Q31_1: Which of the following best describes the amount of work you are currently doing? Base: NYC Freelancers = 1728 NEARLY ONE-THIRD ARE FREELANCING FULL-TIME AND THE MAJORITY SAY THEY HAVE ENOUGH WORK Describes Freelance Work Describes Amount of Work 20% 50% 29% Full-time employee who earns extra income from freelance work Part-time Full-time 34% 66% Less than they want Amount they want or more 13
  14. 14. EDELMAN INTELLIGENCE / © 2019 52% 17% 12% 12% 7% Under $50k $50K-$74.9K $75-$99.9K $100K-$149.9K $150K or more Q79_5: Over the past year, how much money did you earn in total from all work, before taxes or other deductions? (Personal income only, not household income) Base: NYC Freelancers = 1153 $50K or more 48% $75K or more 31% …ABOUT HALF ARE EARNING $50K OR MORE ANNUALLY IN TOTAL PERSONAL INCOME Annual Total Personal Income Earned From All Sources
  15. 15. EDELMAN INTELLIGENCE / © 2019 Q2: What is your current age? Q47: How long ago did you start freelancing? Base: NYC Workers = 5000, NYC Freelancers = 1728, NYC Millennials = 1902, Recent Graduates = 525 % who have freelanced in past 12 months FREELANCERS TEND TO BE YOUNGER, WITH MANY ENTERING THE WORKFORCE AS FREELANCERS 70% of freelancers began freelancing less than 5 years ago 39% 46% of NYC millennials (22-34) are freelancing of NYC recent college grads* are freelancing *Recent college grads defined as those who are between the ages of 20-26 who report having achieved at least a bachelor’s degree. 15
  16. 16. EDELMAN INTELLIGENCE / © 2019 Q70_NYC: You indicated you live in New York state. Which of the following counties do you live in? Base: NYC Freelancers = 1728 FREELANCERS RESIDE IN EVERY BOROUGH OF THE CITY… % of Borough Residents Who Have done Freelance Work in Past 12 Months How to read: 30% of Bronx residents, have done freelance work in past 12 months. 43% Of residents freelance 30% Of residents freelance 30% Of residents freelance 33% Of residents freelance 26% Of residents freelance 16
  17. 17. EDELMAN INTELLIGENCE / © 2019 Freelancers 11% 12% 15% 15% 16% 17% 2% 2% NYC Workers % Work in Borough 48% 47% How to read: 47% of freelancers work in Manhattan. 7% Freelancers 8% NYC WorkersOther: BUT MANHATTAN IS A CENTRAL HUB FOR FREELANCE WORK, AS WELL AS FOR TRADITIONAL EMPLOYMENT IN NYC Q6B_NYC: And, in which of the counties of the New York metro area do you primarily perform this work? Base: NYC Workers = 5,000. NYC Freelancers = 1728 17
  18. 18. EDELMAN INTELLIGENCE / © 2019 STATE OF FREELANCING IN NYC: MEDIA & ENTERTAINMENT SECTORS 18
  19. 19. EDELMAN INTELLIGENCE / © 2019 61% of Media & Entertainment workers in NYC have freelanced in past 12 months 313K freelancers, out of 513K M&E workers* Totaling to $9.4 billion in annual earnings from freelancing 6 IN 10 MEDIA & ENTERTAINMENT WORKERS PERFORM FREELANCE WORK – EARNING MORE THAN $9B ANNUALLY of NYC workers do freelance work in Media & Entertainment industries (9%) 1 in 10 Q6a: In which of the following industries do you work? [Multiple Select] Q31_2. Over the past year, how much money did you earn in total from freelancing, before taxes or other deductions? Earning calculated by multiplying average income from freelancing in past year ($29,930) by the number of M&E freelancers (312,964). Base: M&E Workers = 694, M&E Freelancers = 432 *Population of NYC workforce is based on a 2017 American Community Survey where the number of employed workers ages 19-64 years old was 3,946,579. 19
  20. 20. EDELMAN INTELLIGENCE / © 2019 MEDIA & ENTERTAINMENT WORKERS FREELANCE ACROSS MANY DIFFERENT INDUSTRIES % of M&E Sector Workers who Have Freelanced in Past 12 Months 68% 67% 60% 54% 52% Journalism/ Digital Media Music/ Performing Arts Marketing/ Advertising Publishing* Film/TV Q6a: In which of the following industries do you work? [Multiple Select] Base: Journalism/Digital Media Workers = 236, Music/Performing Arts Workers = 179, Marketing/Advertising Workers = 225, Publishing Workers = 66*, Film/TV Workers = 111 *Small base size (less than 100). Data is directional in nature. 20
  21. 21. EDELMAN INTELLIGENCE / © 2019 Temporary Workers, 3% Freelance Business Owners, 9% Moonlighters, 12% *Starting with the general NYC workforce, each respondent ran through a series of questions that carefully qualified their employment status and income in order to detect freelancing activity that might otherwise go unrecorded. Base: M&E Freelancers = 432, Non-M&E Freelancers = 1329 Independent Contractors: “Traditional” freelancers: no employer, instead do freelance, temporary, or supplemental work, 38% Diversified Workers: Mix of traditional employers and freelance work, 38% Type of Freelancer* [Among M&E Freelancers] See Notes section of slide for details on each of the freelancer segments More M&E FLs tend to be independent contractors than non-M&E freelancers (32%) MEDIA & ENTERTAINMENT FREELANCERS ARE MORE LIKELY TO BE INDEPENDENT CONTRACTORS 21
  22. 22. EDELMAN INTELLIGENCE / © 2019 Q24: How often do you engage in freelancing? Base: M&E Freelancers = 432 Q31_2: Over the past year, how much money did you earn in total from freelancing, before taxes or other deductions? Q79_5: Over the past year, how much money did you earn in total from all work, before taxes or other deductions? (Personal income only, not household income) *Note: These percentages were calculated by looking at the amount of total personal income and income from freelancing on an individual basis. Respondents were removed from the calculation if they opted out from providing an income amount in either question or if their freelancing income amount exceeded their total personal income from all sources. Base sizes for these calculations are as follows: M&E Freelancers = 229 52% Avg % of Total Personal Income That Comes From Freelancing – In Past 12 Months (Among M&E Freelancers, on an individual level*) 43% 31% 9% 8% 9% Daily Weekly Bi-weekly Monthly Less than monthly Frequency of Freelancing [Among M&E Freelancers] 74% freelance at least weekly THREE QUARTERS FREELANCE AT LEAST WEEKLY, AVERAGING ABOUT HALF OF THEIR TOTAL ANNUAL INCOME FROM FREELANCING 22
  23. 23. EDELMAN INTELLIGENCE / © 2019 WHY FREELANCE IN NYC?
  24. 24. EDELMAN INTELLIGENCE / © 2019 TO FREELANCERS, NYC IS A PROMISING CITY IN WHICH TO WORK… …feel they can make more money freelancing in New York City compared to other cities in the United States (57%) 6 in 10 Freelancers …feel the freelancing opportunities in New York City are more attractive than other areas in the United States (57%) …feel it is easy to build a network of clients in New York City (56%) Q44_4: Please indicate your agreement with these additional statements about freelancing. Base: NYC Freelancers = 1728 % Agree 24
  25. 25. EDELMAN INTELLIGENCE / © 2019 “This is one of three locations in the USA that has the majority of what I do.” – Male, Age 57, Staten Island resident “”Big arts community and easy to find clients who are willing to pay full costs for work with no hassle.” – Male, Age 26, Queens resident “The entertainment industry is thriving here and that’s my chosen industry. Also, [I work here] because of the accessibility of public transportation” – Female, Age 28, Queens Resident “It has the largest pool of potential employment opportunities and offers a rich variety of projects in my field.” - Male, Age 67, Bronx resident IN THEIR OWN WORDS, FREELANCERS AGREE THAT NYC HAS THE MOST OPPORTUNITY FOR WHAT THEY DO, AMONG OTHER REASONS… Q35C: And, why do you choose to freelance in the New York City metro area specifically? Base: NYC Freelancers = 1728 EDELMAN INTELLIGENCE / © 2019 Freelancers in the Film or Television industry… In the Digital Media industry… In the Music and Performing Arts industry… 25
  26. 26. EDELMAN INTELLIGENCE / © 2019 FREELANCERS ARE OPTIMISTIC ABOUT FUTURE OPPORTUNITIES IN NYC AND PLAN TO STAY AT LEAST FOR THE SHORT-TERM 87% Think there will be more opportunities for freelancers in New York City metro area in the future (vs. less opportunities) Q44_4: Please indicate your agreement with these additional statements about freelancing. Q56: Do you believe there will be more or fewer opportunities for freelancers in New York City metro area in the future? Base: NYC Freelancers = 1728 Plan on freelancing in the New York City area for the next 3 years 61% % Agree
  27. 27. EDELMAN INTELLIGENCE / © 2019 Q48: Which is closer to the reason you originally started freelancing? [Choice/Necessity] Base: NYC Freelancers = 1728, M&E Freelancers = 432, Gen Z FLs = 158, Millennial FLs =730, Gen X FLs = 579, Baby Boomer FLs = 261, Less than $K = 607, $50K-$74.9K = 203, $75K-$99.9K = 144, $100K+ = 237 Freelancers started by choice… Choice Necessity Freelancers by Generation Freelancers by Total Income Level 38% 35% 62% 65% Freelancers M&E Freelancers 30% 35% 42% 36% 70% 65% 58% 64% Gen Z (18-21) Millennials (22-34) Gen X (35-54) Baby Boomers (55+) Choice Necessity 38% 41% 36% 36% 26% 62% 59% 64% 64% 74% Less than $25K $25K-$49.9K $50K-$74.9K $75K-$99.9K $100K+ Choice Necessity IN FACT, MOST FREELANCERS SAY THEY CHOOSE TO FREELANCE
  28. 28. EDELMAN INTELLIGENCE / © 2019 Q35b:Please indicate the degree to which each of the following is a reason why you freelance? Q36: Which is closer to how you view freelancing? [A temporary way of making money/A long-term career choice] Base: NYC Freelancers = 1728, M&E Freelancers = 432 Reasons for Freelancing Showing Top 5 M&E freelancers are more likely to be driven by interest (+7ppts to pursue passion, -12ppts to earn extra money) …and freelancers see it as a long-term career choice 53% vs. 47%, a temporary way of making money 65% vs. 35%, a temporary way of making money Freelancers M&E Freelancers 70% 69% 68% 69% 63% 63% 67% 69% 69% 75% To pursue work one is passionate about To choose own projects To be own boss To have flexiblity in schedule To earn extra money Freelancers M&E Freelancers FREELANCING IS ATTRACTIVE FOR ITS ABILITY TO PROVIDE ADDITIONAL INCOME AND FLEXIBILITY 28
  29. 29. EDELMAN INTELLIGENCE / © 2019 “Because of personal circumstances I am not able to work for a traditional employer on an ongoing basis, but freelancing gives me the flexibility I need” % Agree Q44_2: Please indicate your agreement with the following statements about freelancing. Base: NYC Freelancers = 1728, Full-time Freelancers = 495, Freelancers with children = 637, Freelancers who are single parents = 147, Freelancers who have a family member with a disability = 393 Single parents are even more likely to say freelancing gives them the flexibility they need (47%) 35% 40% 43% 44% Freelancers Total Full-time freelancers Freelancers with children Freelancers who have a family member with a disability IT EVEN PROVIDES WORK OPPORTUNITY FOR THOSE WHO ARE NOT ABLE TO WORK AT A TRADITIONAL JOB 29
  30. 30. EDELMAN INTELLIGENCE / © 2019 FREELANCERS ALSO SAY THEY EXPERIENCE APPROPRIATE PAY AND UPWARD MOBILITY IN THEIR WORK, MORE SO THAN NON-FREELANCERS 76% 74% 74% 73% 71% 66% 65% 55% 59% 43% 41% 63% 54% 62% Gives me autonomy and freedom Provides the opportunity to pursue work I am passionate about or find meaningful Gives me flexibility to work when I want Gives me flexibility to work where I want Provides pay appropriate for my skill-level Provides opportunity for upward mobility Offers a long-term career path Q23_18: In your opinion, how well do each of the following characteristics apply to your work? <Top 2 box, applies completely, applies somewhat> Base: NYC Freelancers = 1728, NYC Non-Freelancers = 3272, M&E Freelancers = 432 Freelancers Non-Freelancers % Applies to Work +8 +12 M&E more likely to enjoy flexibility in when (80%) and where (79%) they work +15 30
  31. 31. EDELMAN INTELLIGENCE / © 2019 24% 35% 62% 61% 75% 32% 43% 71% 73% 82% Feel exploited Feel anxious Feel empowered Excited to start each day Feel accomplished Freelancers Non-freelancers Feelings About Work % Applies completely/somewhat Q21_1: Thinking about your work, how well do each of the following descriptions apply to how it makes you feel? Base: NYC Freelancers = 1728, NYC Non-Freelancers = 3272, M&E Freelancers = 432 +7 +12 +9 Diff vs. Non- freelancers +8 +8 Positive Negative +x +4 +5 +4 M&E vs. Freelancers +6 +5 Compared to freelancers overall, M&E Freelancers are especially likely to both voice Positive and Negative feelings about their work FREELANCERS HOLD MORE POSITIVE FEELINGS ABOUT THEIR WORK; HOWEVER, THEY ALSO EXPERIENCE DRAWBACKS MORE DRAMATICALLY THAN NON-FREELANCERS 31
  32. 32. EDELMAN INTELLIGENCE / © 2019 CHALLENGES FACED BY NYC FREELANCERS
  33. 33. EDELMAN INTELLIGENCE / © 2019EDELMAN INTELLIGENCE / © 2019 Top 10 Concerns for Freelancers in NYC [Showing those selected as top 2 concerns] #1 Concern 21% 19% 18% 18% 17% 16% 16% 14% 12% 10% 23% 17% 16% 18% 19% 14% 18% 13% 16% 8% Access to affordable healthcare Being paid a fair rate Debt High taxation rates Unpredictable income Saving for Retirement Difficulty finding work Being able to put enough money into savings Non-payment or late payment for work Having opportunities for career growth Freelancers M&E Freelancers NYC FREELANCERS’ TOP CHALLENGES ARE LARGELY FINANCIAL, LED BY A LACK OF AFFORDABLE HEALTHCARE OPTIONS 33 Q78_1: How would you rank each of the following issues in terms of your level of concern? [% ranked in Top 2 Most Concerning] Note: issues ranked below top 10 not shown Base: NYC Freelancers = 1728, M&E Freelancers = 432
  34. 34. EDELMAN INTELLIGENCE / © 2019 Q78_5: Do you currently have health insurance? Base: NYC Freelancers = 1728, M&E Freelancers = 432 Q78_6: How do you get your health insurance? Freelancers who have health insurance = 1545 Q78_7: Do you currently pay more or less in health insurance premiums than you did last year? Base: Freelancers who have health insurance and know how much they paid in premiums = 1388, Freelancers who buy their own insurance and know how much they paid in premiums = 271 RISING HEALTHCARE COSTS ARE ESPECIALLY WORRISOME TO FREELANCERS 36% say they are paying more in health insurance premiums than they did last year 45% of freelancers who purchase their own insurance are paying more in health insurance premiums than they did last year Of the 89% who currently have health insurance & 34
  35. 35. EDELMAN INTELLIGENCE / © 2019 Q29_NYC: Please indicate whether the following statements describe you or don’t describe you. Q31_5: In the past year, did you put money into savings? Base: NYC Freelancers = 1728 % Describes Me …they are not as prepared for the future 40% of freelancers are not prepared for a financial emergency Even though freelancers feel financially stable right now… 41% did not put money into their savings in the past year of freelancers do not feel on track for retirement52%56% 74% 76% 79% I can take two weeks of unplanned leave I can make loan payments on time I have a financial plan I can live within my own means of freelancers feel anxious or concerned about their day-to- day management of finances 51% UNCERTANITIES ABOUT THEIR FINANCIAL FUTURE ARE ALSO APPARENT AMONG FREELANCERS, EVEN THOUGH MANY CURRENTLY FEEL FINANCIALLY STABLE 35
  36. 36. EDELMAN INTELLIGENCE / © 2019 73% say they experience nonpayment or late payment from clients Q102_NYC: How often do you...? Base: NYC Freelancers = 1728, 18-21 yo. Freelancers = 158, M&E Freelancers = 432 Only 35% of freelancers always use contracts 36 How often do you….? [Among freelancers] Only 23% of 18-21 year old freelancers always use contracts (vs. 36% older freelancers) % Sometimes/Always/Rarely Higher among Media & Entertainment Freelancers (77%) FREELANCERS EXPERIENCE UNIQUE CHALLENGES IN PROTECTING THEIR WORK
  37. 37. EDELMAN INTELLIGENCE / © 2019 WITH ALL THE UNIQUE CHALLENGES FREELANCERS FACE IN THEIR ROLES, STRESS AND ANXIETY AROUND WORK ARE APPARENT Q21_8: Please indicate how much you agree with each of the following statements on freelancing [Strongly/Somewhat agree shown]. Base: NYC Freelancers = 1728, M&E Freelancers = 432 feel anxious about all that they have to manage (i.e., financials, taxes, insurance, etc.) as a freelancer feel anxious because of the unpredictable nature of my work as a freelancer 50% 46% Among freelancers… [% Strongly/somewhat agree] M&E freelancers are especially anxious due to the unpredictability of their work (60%) 37
  38. 38. EDELMAN INTELLIGENCE / © 2019 SKILL TRAINING FOR A MORE STABLE FREELANCING FUTURE
  39. 39. EDELMAN INTELLIGENCE / © 2019 More than half of freelancers have participated in skill- related training in the past 6 months Q21_3: When was the last time you participated in any skill-related education or training? NYC Freelancers = 1728, Non-Freelancers = 3272, M&E Freelancers = 432 % Participated in skill-related education or training in past 6 months 56% 43% 60% Freelancers Non-Freelancers M&E Freelancers FREELANCERS PLACE VALUE ON EDUCATION AND TRAINING – THEY ARE SIGNIFICANTLY MORE PROACTIVE IN UPDATING THEIR SKILLS THAN NON- FREELANCERS 39
  40. 40. EDELMAN INTELLIGENCE / © 2019 60% of freelancers are updating their skills to ensure they are marketable as the job market evolves 20% 22% 34% 37% 38% 40% 41% 42% 44% To transition to a new field To learn how to manage a freelance business To learn about new work opportunities To get more work by learning marketable skills To earn more by getting higher-paying skills To expand my professional network To keep up with changing technologies To become an expert or retain my expertise in my chosen field To stay up-to-date with developments in my field Q102: How much do you agree or disagree with the following statements? Q21_5: Why do you participate in skill-related education or training? Base: NYC Freelancers who have taken training = 1573, M&E who have taken training = 400 Why do you participate in skill-related education or training? EDELMAN INTELLIGENCE / © 2019 % Strongly or somewhat agree 47% among M&E Freelancers THEY ARE UPDATING SKILLS TO REMAIN MARKETABLE IN THEIR FIELD - MOTIVATED TO KEEP UP WITH INDUSTRY TRENDS, EXPAND THEIR NETWORK, AND EARN MORE 40
  41. 41. EDELMAN INTELLIGENCE / © 2019 Q21_3_NYC. Of the following, which do you feel are the top three most important skills for freelancers to have in order to be successful? Please select three from this list. Q21_13. On which topics would you like additional education or training to improve your skills and make you more competitive? Please select all that apply. Base: NYC Freelancers = 1728 , M&E Freelancers = 432 * Business management topics include: networking skills, freelance business skills, entrepreneurship, marketing, how to find work, how to understand rights/protect work, and negotiation and contracts Skills Most Necessary for Successful Freelancers [% Selected As One of Top 3 Skills] EDELMAN INTELLIGENCE / © 2019 82% are looking for MORE training on business and finance management topics* 29% 29% 36% 37% 38% 39% 43% 48% Sales / pitching to prospects Using contracts to protect work Negotiating with clients Identifying new revenue opportunities Project management / productivity Financial management and budgeting Networking with prospects Marketing their work or skills FREELANCERS ALSO WANT MORE TRAINING ON MARKETING, NETWORKING, AND FINANCIAL MANAGEMENT, WHICH THEY VIEW AS NECESSARY FOR FREELANCER SUCCESS 41
  42. 42. EDELMAN INTELLIGENCE / © 2019EDELMAN INTELLIGENCE / © 2019 Q59: Where do you typically go to find freelance work? Q21_3_NYC. Of the following, which do you feel are the top three most important skills for freelancers to have in order to be successful? Please select three from this list. Q21_14. To what extent would you agree with the following statements? Base: NYC Freelancers = 1728, M&E Freelancers = 432 73% Use friends/family, previous clients, or professional contacts to find work Networking & marketing their skills is crucial for Media & Entertainment Freelancers: 81% say building a network is critical to earning more income (vs. 76% of FLs) 80% find work by networking through friends, clients, or professional contacts (vs. 73% FLs) 51% say marketing their work/skills is most necessary to succeed as a freelancer (vs. 48% FLs) 42% 42% 41% 40% 26% 25% 22% 20% 18% 18% 15% 12% 2% Friends/family Previous Client Professional Contacts Social Media Online ads/classifieds General freelance websites Online job boards Previous employer Specialized freelance websites Employment agency / staffing firm Sharing economy websites or apps Local newspaper Other Where do you typically find freelance work? BUILDING A PROFESSIONAL NETWORK IS KEY TO FINDING WORK, PARTICULARLY FOR FREELANCERS IN MEDIA & ENTERTAINMENT 42
  43. 43. EDELMAN INTELLIGENCE / © 2019 Q21_10. Does cost get in the way of getting the skill-related education or training you want or need? [YES/NO] Base: NYC Freelancers = 1728, Non-freelancers = 3272, M&E Freelancers = 432 Q21_68: Where have you received skill-related education or training? Base: NYC Freelancers who have taken training = 1573, Non-Freelancers who have taken training = 2793, 18-21 year old freelancers who have taken training = 140 Q21_11a. Who paid for the most recent skill-related education or training you had? Base: NYC Freelancers who have taken training = 1573, Non-Freelancers who have taken training = 2793, 18-21 year old freelancers who have taken training = 140 EDELMAN INTELLIGENCE / © 2019 % Say Cost Gets in the Way of Training2 out of 3 freelancers utilize sources that they find by themselves (66% of FLs vs. 47% Non-FLs) They seek it out… and pay for it… …but the majority are hindered by costs to pursue more training 2X more likely than non-FLs to pay for training themselves (36% of FLs vs. 16% Non-FLs) 57% 40% +17pts vs. non- freelancers Especially M&E freelancers (60%) Especially M&E freelancers (77%) AND, FREELANCERS NEED MORE AFFORDABLE EDUCATIONAL OPPORTUNITIES, AS COST IS A SIGNIFICANT BARRIER TO PURSUING TRAINING 43
  44. 44. EDELMAN INTELLIGENCE / © 2019 Q21_14: To what extent would you agree with the following statements? Q110: To what extent would you say each of the following resources are valuable in supporting your work? Base: NYC Freelancers = 1728, Full-time Freelancers = 495 EDELMAN INTELLIGENCE / © 2019 & Particularly among full-time freelancers (69%) Slightly more among full-time freelancers (71%) 61% Would like better access to affordable co-working/workspace options in their neighborhood 68% Say co-working spaces are valuable in supporting their work THEY WOULD ALSO LIKE BETTER ACCESS TO AFFORDABLE CO-WORKING OPTIONS IN THEIR NEIGHBORHOOD 44
  45. 45. EDELMAN INTELLIGENCE / © 2019 FUTURE OUTLOOK FOR FREELANCERS
  46. 46. EDELMAN INTELLIGENCE / © 2019 86% of freelancers see best days ahead for the future of freelancing vs. 14% see best days behind Q57: How do you see the future of freelancing in general? Base: NYC Freelancers = 1728 REGARDLESS OF THE VARIOUS CHALLENGES, FREELANCERS ARE OPTIMISTIC ABOUT THE FUTURE… 46
  47. 47. EDELMAN INTELLIGENCE / © 2019 Q44: In the past year, have you seen the demand for your freelance services: Q44_2: Please indicate your agreement with the following statements about freelancing. Base: NYC Freelancers = 1728, Full-time freelancers = 495, M&E Freelancers = 432, Freelance daily = 620 55% Expect their income to increase in the coming year 45% Say demand for their freelance services have increased in the past year 50% FT freelancers 48% M&E freelancers Groups most likely report: 63% FT freelancers 60% Who freelance daily DEMAND FOR FREELANCE WORK IS GROWING - 2 OUT OF 5 HAVE EXPERIENCED A HIGHER DEMAND IN THE PAST YEAR, AND MORE THAN HALF EXPECT THEIR INCOME TO INCREASE IN THE NEXT YEAR 47
  48. 48. EDELMAN INTELLIGENCE / © 2019 AND, MOST TRADITIONAL EMPLOYEES WOULD BE OPEN TO FREELANCING OUTSIDE OF THEIR PRIMARY JOB Q21: Would you be willing to do additional work outside of your primary job(s) if it was available and enabled you to make more money? [Yes/No] Non-Freelancers = 3272 Q40: How likely are you to quit your primary job in the next two years in order to work entirely independently? Freelancers with a primary job = 378 Q44_2: Please indicate your agreement with the following statements about freelancing. Base: NYC Freelancers = 1728, Full time freelancers = 495 81% of non-freelancers would be willing to do freelance work outside of their primary job 35% of freelancers with a primary job are likely to quit their primary job in the next two years in order to work entirely independently & In fact, 54% of freelancers with a primary job feel it is more secure to have income from multiple sources than a single employer (50% freelancers overall, 59% FT freelancers) 48
  49. 49. EDELMAN INTELLIGENCE / © 2019 57% of freelancers are politically active ...especially full-time freelancers (64%) and Gen Z and Millennials (61%) +21ppts vs. Non-freelancers (36%) ASIDE FROM BEING A GROWING WORKFORCE, FREELANCERS ARE A POLITICALLY ACTIVE ONE Q70_3: How politically active are you? (e.g., volunteering for a candidate/political organization, attending rallies, engaging in politically-related social media activity, etc.)? Base: NYC Freelancers = 1728, Non-Freelancers = 3272 49

×