Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With Cases

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Freedata Labsweb monitoring, social media marketing, data quality, lead generation, business intelligence
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Social Media Marketing Made Real!Listen & Act: Increase Your Conversion Rate,[object Object],Pioneers in social data,[object Object],January 2010,[object Object],Member of,[object Object],London Milan,[object Object]
A definition,[object Object],Social media marketing, also known as social influence marketing, is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. In the context of Internet marketing, social media refers to a collective group of Web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees). Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites (also know as PR 2.0).,[object Object],According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council ,[object Object],"Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations.”,[object Object]
What It Is Not ,[object Object],It is not e-mailing,[object Object],It is not Web advertising,[object Object],It is not banners,[object Object],It is not newsletters,[object Object],It is not communication on the company site,[object Object],It is not the company site forum,[object Object]
How Marketing Reaches Customers,[object Object],Brand,[object Object],(reach customers through brand image),[object Object],[object Object]
Promotions
“in store” promotions
Web banners
….
Company Generated ContentSocial Networking,[object Object],(understand what people say and advice each other),[object Object],[object Object]
Social Networks
Forums
Blogs- Micro-blogs,[object Object],[object Object]
User Generated Content
Who’s talking ?
What do they say ?
Who are the influencers ?
How to measure ?
Which is the background buzz ?
Which actions to take?Call to action,[object Object],Metriche,[object Object]
Point & Shoot vs. Listen & ActMarketing,[object Object],User GeneratedContent,[object Object],Company Generated Content,[object Object],Point,[object Object],Listen,[object Object],Act,[object Object],Shoot,[object Object],Call to Action,[object Object],User Initiated Action,[object Object],Buy,[object Object]
Social Media Channels,[object Object],Social Platforms,[object Object],Social Interactions,[object Object],WIKIs,[object Object],Personal Social Networks,[object Object],White-label Networks,[object Object],Events & Calendars,[object Object],E-mails,[object Object],Status Updates,[object Object],Conversations,[object Object],(Purchase),[object Object],SMS & Text,[object Object],Social Contents,[object Object],Blogs,[object Object],Microblogs,[object Object],Photos,[object Object],Video,[object Object],Podcast,[object Object]
Everything Is There,[object Object],Conversations leave indelible traces on the Web,[object Object],They are there, I can:,[object Object], - listen to them,[object Object], - analyse them,[object Object], - understand them,[object Object], - get indispensable information,[object Object], - act,[object Object]
Act,[object Object], Seed information that help highlight your presence(Social Platforms),[object Object],Provide information on you and promote your initiatives only and only if they are useful to the debate, promoting your initiatives in the right contexts,[object Object], (Social Content),[object Object]
Keep On Measuring,[object Object],Keep on measuring over time how youractions change perception towards you and your competitors.,[object Object],You can not calulate ROI (Return On Investment) of your Social Media Marketing actions, but you are sure of ROI (Risk Of Inaction),[object Object]
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Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With Cases

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What is Social Media Marketing and how can it help your business ? Discover it here!

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Freedata Labsweb monitoring, social media marketing, data quality, lead generation, business intelligence

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