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Fondazione Istud
Master in Marketing Management
XVII edizione
3° Project
work
Roberta Amodio
Beatrice Baà
Silvia Duca
Mari...
Agenda
Business Competence
Il progetto See you live
Piano marketing
Piano di comunicazione
Sistema di monetizzazione
11
Business Competence. Turn risk into
opportunity
Servizi e Prodotti
» Servizi ICT a valore aggiunto
» Consulting
» Strument...
Business Competence: soluzioni di successo
3
Il nuovo progetto
Naming
Internazionalità
Colloquialità
Simultaneità
permette di creare
contenuti video
interattivi in liv...
See you live: profilo utenti
3
Utente non loggato
Effettua ricerca di canali e video
1
Creatore di
contenutia. Crea il pro...
Il mercato: gli user generated content - ugc
Più del 70% degli utenti internet sono
consumatori di User-Generated Content
6
Il mercato: gli user generated content - ugc
7
Trend: Photo & video app
Photo & video app: 89 %
8
Trend: Photo & video app
Photo & video app: + 89 %
Tempo trascorso su applicazioni di foto e video: +166%
9
trend
10
Consumer need
11
Il fenomeno del video sharing
La percentuale degli utenti che usano internet per caricare o condividere video è raddoppiat...
Cosa si condivide
13
Perché si condivide
Valore pratico:
interesse personale
arricchire la vita degli altri
aiutarli a risolvere un problema
Br...
Chi condivide
Creators
pubblicano video creati da loro, sono cresciuti in un solo anno del 46%;
Curators
condividono video...
Posizionamento e Penetrazione
di mercato
Posizionamento
16
Target focus
Età: 18 – 50+
Utenti Facebook e appassionati di video making
Video reporter, giornalisti, citizen journalist
...
SWOT Analysis
SPunti di forza
• No registrazione né download
• Gratuita
• Fruizione video accessibile a tutti gli
utenti F...
Concept Board
Volontà di condividere video just in time
Video dirette interattive. L’utente diventa protagonista del web
F...
Piano di comunicazione: 1° anno – attività
offline
Concerto in
metropolitana
See the points
Caccia al tesoro
20
Piano di comunicazione: 1° anno – attività
online
POSTCARDS FROM
…
SEE MY WISHES
STREGA COMANDA
COLOR
See my cuisine
21
Piano di comunicazione: 2° anno
POSTCARDS FROm
tourist
Slow motion
See the end
See the news
22
Piano di comunicazione: 3° anno
Flash mob
“La vita è un gioco pieno di colori. Vivi e condividi ogni momento”.
23
Piano di comunicazione: online marketing
24
Sistema di monetizzazione
Modello di business Freemium
Download gratuito + pagamento di componenti aggiuntive del servizio...
Sistema di monetizzazione
Componenti aggiuntive a pagamento
- Auguri live
- Filtri
- Slow motion
Risultati
Fonte di ricavi...
conclusioni
#weseethefuture
Stay tuned
and…
See you live!
Grazie per l’attenzione
Roberta Amodio
Beatrice Baà
Silvia Duca
...
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Project Work Master in Marketing ISTUD: Lancio di un'APP per Business competence

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Il progetto ha la finalità di poter creare una startup che abbia come core business la diffusione sul mercato di una Facebook APP che permette di creare contenuti video interattivi. Dall'analisi di mercato e dei competitors alla creazione del business plan e comunicazione.

A cura di Roberta Amodio, Beatrice Baa, Silvia Duca, Maria Grazia Garofalo e Floriana Zerbo

Published in: Internet
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Project Work Master in Marketing ISTUD: Lancio di un'APP per Business competence

  1. 1. Fondazione Istud Master in Marketing Management XVII edizione 3° Project work Roberta Amodio Beatrice Baà Silvia Duca Maria Grazia Garofalo Floriana Zerbo Piace a
  2. 2. Agenda Business Competence Il progetto See you live Piano marketing Piano di comunicazione Sistema di monetizzazione 11
  3. 3. Business Competence. Turn risk into opportunity Servizi e Prodotti » Servizi ICT a valore aggiunto » Consulting » Strumenti, piattaforme e soluzioni su misura per le aziende » Incubatore tecnologico di nuova generazione 2 Da sempre orientata alle nuove tecnologie, Business Competence si distingue per i progetti innovativi e creativi legati anche allo sviluppo di Applicazioni.
  4. 4. Business Competence: soluzioni di successo 3
  5. 5. Il nuovo progetto Naming Internazionalità Colloquialità Simultaneità permette di creare contenuti video interattivi in live streaming Facebook App 4
  6. 6. See you live: profilo utenti 3 Utente non loggato Effettua ricerca di canali e video 1 Creatore di contenutia. Crea il proprio canale associato al Profilo Facebook c. Upload di video da Facebook e YouTube d. Notifica agli “utenti loggati” l’inizio della sua programmazione e interagisce con gli utenti b. Upload dei video in live streaming 2 Utente loggatoa. Ricerca e crea la propria playlist b. Interagisce con le pagine dei creatori di contenuti c. Commenta e condivide i video dei Creatori di contenuti 5
  7. 7. Il mercato: gli user generated content - ugc Più del 70% degli utenti internet sono consumatori di User-Generated Content 6
  8. 8. Il mercato: gli user generated content - ugc 7
  9. 9. Trend: Photo & video app Photo & video app: 89 % 8
  10. 10. Trend: Photo & video app Photo & video app: + 89 % Tempo trascorso su applicazioni di foto e video: +166% 9
  11. 11. trend 10
  12. 12. Consumer need 11
  13. 13. Il fenomeno del video sharing La percentuale degli utenti che usano internet per caricare o condividere video è raddoppiata negli ultimi 4 anni. Source: 2013 figure is from Pew Research Center’s Internet & American Life Project Omnibus Uso di siti di video sharing dal 2006 al 2013 12
  14. 14. Cosa si condivide 13
  15. 15. Perché si condivide Valore pratico: interesse personale arricchire la vita degli altri aiutarli a risolvere un problema Brodcaster > Socialcaster Valore qualitativo: contenuto di valore che l’utente premia con uno share Valore Sociale e di autorealizzazione: affermare identità e status condividere esperienze e documentare le proprie vite intrattenere gli altri Valore Relazione: accrescere e consolidare legami e relazioni 14
  16. 16. Chi condivide Creators pubblicano video creati da loro, sono cresciuti in un solo anno del 46%; Curators condividono video su internet da diversi siti web (27%); Il 40% è simultaneamente creator e curator; Il 78% guarda o scarica video online. 15
  17. 17. Posizionamento e Penetrazione di mercato Posizionamento 16
  18. 18. Target focus Età: 18 – 50+ Utenti Facebook e appassionati di video making Video reporter, giornalisti, citizen journalist Blogger Piattaforme di e-learning Aziende Artisti e musicisti Turisti 17
  19. 19. SWOT Analysis SPunti di forza • No registrazione né download • Gratuita • Fruizione video accessibile a tutti gli utenti Facebook • Consolidata competenza di Business Competence WAree di miglioramento • Mancanza di una storia • Mancanza di una fan base OOpportunità • Facebook 1° social network al mondo • Settore non maturo • Crescita trend video sharing • Sviluppo tecnologico e maggiore connetività • Sviluppo Social Tv • Google Glasses TMinacce • Settore non ancora maturo • Molteplicità competitor diretti, indiretti e potenziali entranti • Perdita di interesse • Connessione dati da dispositivi mobili lenta in Italia 18
  20. 20. Concept Board Volontà di condividere video just in time Video dirette interattive. L’utente diventa protagonista del web Facebook APP collegata al profilo. No download. Video in live streaming visibile dai propri amici Facebook. Tag e metatag. Elementi di social engagement. Pubblicità e banner Competenze Business Competence Gratuita App Center di Facebook Reason why Wrap Up Key elements Benefit Consumer Insight 19
  21. 21. Piano di comunicazione: 1° anno – attività offline Concerto in metropolitana See the points Caccia al tesoro 20
  22. 22. Piano di comunicazione: 1° anno – attività online POSTCARDS FROM … SEE MY WISHES STREGA COMANDA COLOR See my cuisine 21
  23. 23. Piano di comunicazione: 2° anno POSTCARDS FROm tourist Slow motion See the end See the news 22
  24. 24. Piano di comunicazione: 3° anno Flash mob “La vita è un gioco pieno di colori. Vivi e condividi ogni momento”. 23
  25. 25. Piano di comunicazione: online marketing 24
  26. 26. Sistema di monetizzazione Modello di business Freemium Download gratuito + pagamento di componenti aggiuntive del servizio 25
  27. 27. Sistema di monetizzazione Componenti aggiuntive a pagamento - Auguri live - Filtri - Slow motion Risultati Fonte di ricavi Acquisire un’ampia base di utenti che superi la massa critica Pubblicità sull’app Attività B2B Soluzioni specifiche per le aziende nella diretta live streaming Risultati Garantire e incrementare l’engagement dei fan e dei partecipanti agli eventi 26
  28. 28. conclusioni #weseethefuture Stay tuned and… See you live! Grazie per l’attenzione Roberta Amodio Beatrice Baà Silvia Duca Maria Grazia Garofalo Floriana Zerbo Riproduci di nuovo 26

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