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The Challenges of XML
Authoring for the Rest of
       the World
          Fredrik Geers
     SDL Structured Authoring
Personal background
Information science

Automated publishing

Structured content authoring
About SDL
Global Information Management
Translation
Content Management
Content Creation
Content Optimization
XML Potential



Do we reach the full potential of XML?
Reasons for choosing XML
           workflow?
Multichannel output
Content reuse
Controlled structure
Personalization
Product Content Maturity Model

Aware
Structure
Collaborative
Transformative
Engaging
How to get content into XML?
Manual conversion

Automatic conversion

Dedicated XML editors

Friendly XML editors (SDL Xopus)
Document models
Document model matters


Document model impacts usability

Engaging more people in the workflow
Problems
Ambiguity & Inconsistency

  Paragraphs in listitems

Tag abuse

  Citation becomes italic
Workflow
Authoring


 Content


Publishing
What to do with text that is Comic sans,
bold and yellow?



        Authoring


         Content


        Publishing
Authoring


 Content


Publishing
You could still have text in Comic sans, bold
and yellow



     Authoring


      Content


     Publishing
Authoring


 Content


Publishing
What to do with footnotes1 if they are not
allowed in your publication?



      Authoring


       Content


      Publishing
Authoring


 Content


Publishing
100% valid xml workflow

Content model can be used as trusted
source


         Authoring


          Content


         Publishing
What about standards?


DITA

DocBook
Specialize!
Thinking about your document model saves
time

Publishing

Authoring
Tips
Only include elements that are fully
supported

Avoid ambiguity

Avoid empty elements
Example



Specialized DITA in Xopus
Xopus
WYSIWYG xml editing
Browser-based
Written in JavaScript
Uses standard W3C technology
API for customization
Questions?
We’re hiring!
Software engineers
Computational linguists
QA engineers
Product managers
Junior sales representatives
www.sdl.com

                                                Copyright © 2008-2010 SDL plc. All rights reserved.
               All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

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Challenges of XML Authoring for the Rest of the World - XML Amsterdam 2011

Editor's Notes

  1. Or DTD, XML Schema, Relax NG, Schematron
  2. Usability is affected no matter what tool is usedSome more than others – weird tag names hurt more in dedicated xml editors than in editors like XopusToo many elements is troublesome for all methods of getting to XMLMatters a lot if you want to get more people into the XML workflowUsability barriers hinder acceptance and adoption of new workflowimportant when your goal is engaging more people to the processissues can be solved with training where you have little authors, introducing more people this becomes harder
  3. Too much freedom in document model -> ambiguityAmbiguity -> inconsistencyNot clear what element to pick for your content -> tag abusePeople are inventive if a system doesn’t suit them
  4. Workflow from content authoring to publishing
  5. Common workflow without XML authoringAuthor has full freedom, different authors will make different decisionsContent model constrains freedomStrict rules for Publication
  6. Converting to a smaller set is painful:Loss of information / Manual choicesConversion -> More (tedious) work, less control. Information lost.
  7. Make everything broad is not the answer: a lot of work, you end up building Word.No conscious decision, evolved to this in the course of yearsWord can save as XML right?
  8. Too much effort building elements you’ll never needNo control over content
  9. XML editor: Authoring is never broader than contentIncreased control over contentIs it supported by publishing?Author still has too much freedom
  10. Too much freedom = not enough guidance
  11. Complete workflow uses same document modelModel is 100% supported through all stepsAll semantic elements have a representation in publishingModel is used as a tool to communicate what is expected from the author
  12. Both lots of elementsGood for:InteroperabilityUsing standard tools
  13. Publishing: do I need to write a stylesheet for this? Is it ever used?Authoring: can I use this element? Is is taken care for in the publishingStart small – add laterAdding elements is easier than removing them
  14. Only one way to describe a semantic elementHaving a list without listitems