Iphone in-app purchase, does it work ?


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Iphone in-app purchase, does it work ?

  1. 1. In-App Payment on iphone, does it work ?<br />
  2. 2. Who we are<br /><ul><li>We are a young innovative startupwhich started operations in 2006
  3. 3. We own a worldwide patent on our technology
  4. 4. We have deployedthousands of mobile paid appsin 1 year
  5. 5. We are a team of 18 people with knowledge in mobile imagery and IT security technologies</li></ul>Proud winner of several trophies & awards<br />
  6. 6. Our app<br /><ul><li>Our app is called Shoot & Proof</li></ul>Shoot & Proof is a mobile app which captures Certified Digital pictures<br />Picture captures are Geotagged, time-stamped, watermarked and encrypted at capture<br />The value chain allows for total integrity control from capture to storage<br />The pictures have legal value and cannot be modified<br />The process has been tested and validated<br />Worldwide patent on the technology<br />ISO 27001 certified processes<br />Available on the app store here <br />
  7. 7. Why do people use our app ?<br />People use our app to take picture that are important and that they want to keep safe<br />Insurance is the main usage, but construction, renovation, deliveries are also big<br />
  8. 8. Disclaimer<br />The data and information given in this presentation is based on our own sales data for our mobile application available on the app store.<br />The application has been available for 4 months<br />In app payment in the application is available for the last two months<br />We have a large enough statistical sample of users (+ 1000 ) for the data to be relevant<br />However the data reflects the usage of our app and might not correspond to other types of apps or other types of in app purchase system<br />We provide this information to the community to help developers make their decision when thinking about implementing in app payment<br />
  9. 9. Our in App System<br />Users pay for the app (1,99 $)<br />The price includes 2 certified pictures<br />If the user wants to certify more pictures he buys in app photos packs<br />Available packs<br />5 pictures (5,99$)<br />15 pictures (18,99$)<br />25 pictures (30,99$)<br />More packs to come soon.<br />
  10. 10. QUESTION 1<br />Do people Upgrade their app ?<br />When you already have an app on the app store and you decide to upgrade it to include in-app payment, users must upgrade to get access to this new function. <br />This helps you determine your potential addressable market.<br />
  11. 11. Do people upgrade their app ?<br />Well… Not all of them but close……<br />After 2 weeks<br />After 2 months<br />
  12. 12. QUESTION 2<br />Does in-app purchase have an impact on app Sales ?<br />Will you sell more apps if you include in app purchase in it ? <br />
  13. 13. Doesin-apppurchase have an impact on app Sales ?<br />Yes, but in-app is probably not the key factor<br />18%<br />increase in the growth rate of sales sinceitincludes in apppurchase.<br />Disclaimer : Otherfactorsmayalsoexplainthisgrowth, wedidemailing promotion to announce the new functionnality and hadsomepresscoveragewhichprobablyexplainsmost of thisincrease. <br />
  14. 14. QUESTION 3<br />Do people buy with in-App purchase ?<br />Glad you asked ;), Probably the most important factor to decide whether or not to develop it ! <br />
  15. 15. Do people buywithin-Apppurchase ?<br />Yes they do ! ….But clearly a growing minority<br />10%<br />10% of ourusersbought packs with the in-app system<br />Growing by 13% everymonth.<br />
  16. 16. QUESTION 4<br />What do they buy with in-App purchase ?<br />What are the best sellers in our app ?<br />
  17. 17. What do theybuywithin-Apppurchase ?<br />Price distribution of in app items is no surprise !<br />A vastmajority of ourusers go for the smallerpricedpicture pack<br />
  18. 18. QUESTION 5<br />How much can you make ?<br />We don’t have a finite answer for you, but we’ll share how it has been for us.<br />
  19. 19. How Much can you Make ?<br />Well…it looks promising …<br />In-apppurchase have generated more revenue thenapp sales over the last period<br />Base 100<br />Over the period<br />
  20. 20. QUESTION 6<br />How to optimize ?<br />Some lessons learned<br />
  21. 21. How to optimize ?<br />Promote usage not app !<br />In app purchase is about making your app “stickier”<br />You have to demonstrate to the users that you bring value at every use<br />Go from “get this app” to “see what you can do with this app”<br />Online store rules apply : make specials prices, promotion, discount, sales in your own little store<br />
  22. 22. By the Way……<br />Shoot & Proof Premium<br />Shoot & Proof SDK<br />API for mobile applications<br />If you develop iphone Apps….(consumer, business..) <br />If your apps implies taking pictures (or video or sound..)<br />Then you need our SDK !!!!<br />You will be able to add legal value of photos captured to your app an genereatetrumendous value<br />Contact us : partners@codasystem.com<br />Certification module for partners<br />
  23. 23. Conclusion<br />Go for it !<br />Again, this might be true only for us since we generate repeat usage, but in app purchase seems to be very promising functionality<br />Keep it simple, keep it low priced, they sell best<br />Communicate to your users to increase functionality awareness<br />Use online store promotion strategies to drive sales<br />
  24. 24. Codasystem<br />Thank you !<br />