GOAL<br />Impactful conversations<br /><ul><li> Brand ambassadors</li></ul>community<br />Vlerick = family<br />
GOAL<br /> Leads to:<br />top of mind awareness<br />claiming the right positioning<br />master applications<br />
2-way communication and involvedness<br />ensure that Vlerick is talked about <br />analyze all talk about Vlerick<br />
TARGET GROUP<br />Primary:<br />	Potential master students<br />Secondary:<br />	all stakeholders<br />
BRAND<br />Networking<br />Leadership<br />Enterpreneurship<br />Innovation<br />Tripple A<br />
KEY MESSAGE<br />Great social experience, resulting in a valuable network<br />Great educational level<br />Play hard, wor...
PEOPLE<br />Current students<br />Executives<br />Recent graduates<br />Professors<br />Guest speakers<br />Alumni<br />Pa...
TOUCHPOINTS<br />Offline<br />	job fairs<br />	traditional media<br />	on campus<br />
TOUCHPOINTS<br />Online<br />
CONTENT<br /><ul><li>VlerickMasterclass</li></ul>unite current and potential 	students 	during a weekend of 	Vlerick 	ind...
CONTENT<br /><ul><li>The EGG</li></ul>media: Twitter, Facebook, 	Vlerick website, EGG website, 	Foursquare<br />	concept:<...
CONTENT<br />=> Ambassador of the day<br />experiences of students to trigger reactions from other studentsone movie a day...
CONTENT<br />=> Virtual world<br />direct mail campaign<br />2nd life based<br />virtual walk through buildings, classroom...
CONTENT<br />=> The Vlerick Social Network <br />	social network connecting 			the Alumni network<br />	media: separate we...
Page  active participation<br />Masterclass announcements<br />Ambassador of the day videos<br />A virtual world<br />The...
Account  active participation<br />Masterclassannouncements<br />Ambassador of the day videos<br />A virtual world<br />T...
Intuitive, well managed website<br />Active participation on all forums where Vlerick is discussed (avoid wrong informatio...
Ambassador of the day videos<br />Informational videos<br />Examples of classes<br />Content from students<br />…<br />
Virtual presence on Foursquare and other location based social media<br />Give the mayor of Vlerick a scarf<br />The EGG c...
ROI<br />Increased number of applicant students<br />Increase of unique visitors on the Vlerick website and Vlerick manage...
Q & A<br />
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Presentation group 5 Interactive Marketing

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Presentation group 5 Interactive Marketing

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Presentation group 5 Interactive Marketing

  1. 1.
  2. 2. GOAL<br />Impactful conversations<br /><ul><li> Brand ambassadors</li></ul>community<br />Vlerick = family<br />
  3. 3. GOAL<br /> Leads to:<br />top of mind awareness<br />claiming the right positioning<br />master applications<br />
  4. 4. 2-way communication and involvedness<br />ensure that Vlerick is talked about <br />analyze all talk about Vlerick<br />
  5. 5. TARGET GROUP<br />Primary:<br /> Potential master students<br />Secondary:<br /> all stakeholders<br />
  6. 6. BRAND<br />Networking<br />Leadership<br />Enterpreneurship<br />Innovation<br />Tripple A<br />
  7. 7. KEY MESSAGE<br />Great social experience, resulting in a valuable network<br />Great educational level<br />Play hard, work hard<br />Business focus<br />
  8. 8. PEOPLE<br />Current students<br />Executives<br />Recent graduates<br />Professors<br />Guest speakers<br />Alumni<br />Partners<br />Employees<br />
  9. 9. TOUCHPOINTS<br />Offline<br /> job fairs<br /> traditional media<br /> on campus<br />
  10. 10. TOUCHPOINTS<br />Online<br />
  11. 11. CONTENT<br /><ul><li>VlerickMasterclass</li></ul>unite current and potential students during a weekend of Vlerick indulge in to the Vlerick way of life<br />media: Facebook, Twitter, website, WOM<br />
  12. 12. CONTENT<br /><ul><li>The EGG</li></ul>media: Twitter, Facebook, Vlerick website, EGG website, Foursquare<br /> concept:<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. CONTENT<br />=> Ambassador of the day<br />experiences of students to trigger reactions from other studentsone movie a day<br />Media: Facebook, Twitter, Foursquare and Youtube<br />
  18. 18.
  19. 19. CONTENT<br />=> Virtual world<br />direct mail campaign<br />2nd life based<br />virtual walk through buildings, classrooms asking questions, movies<br />Media: facebook, twitter, website, foursquare<br />
  20. 20.
  21. 21. CONTENT<br />=> The Vlerick Social Network <br /> social network connecting the Alumni network<br /> media: separate website network, linked to all other online media<br />
  22. 22. Page  active participation<br />Masterclass announcements<br />Ambassador of the day videos<br />A virtual world<br />The EGG<br />
  23. 23. Account  active participation<br />Masterclassannouncements<br />Ambassador of the day videos<br />A virtual world<br />The EGG<br />
  24. 24. Intuitive, well managed website<br />Active participation on all forums where Vlerick is discussed (avoid wrong information)<br />
  25. 25. Ambassador of the day videos<br />Informational videos<br />Examples of classes<br />Content from students<br />…<br />
  26. 26. Virtual presence on Foursquare and other location based social media<br />Give the mayor of Vlerick a scarf<br />The EGG campaign on location based social media<br />
  27. 27. ROI<br />Increased number of applicant students<br />Increase of unique visitors on the Vlerick website and Vlerick management platform<br />Increase in brand awareness (pre/post test)<br />More and positive talk about Vlerick online (measurable through InSites research)<br />
  28. 28. Q & A<br />

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