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Alila means “Surprise” in Sanskrit,
which suitably describes the
refreshing character of our
properties and the reaction of our
guests when they stay with us.
What defines us
Who defines us
The Alila brand experience
Our leadership in Asia
Our sales & marketing strategy
To stay at any of Alila’s hotels or resorts is to embark on a
learning journey.Whether recreating the flavours of the local
cuisine, enhancing well-being through ancient healing arts,
tasting the thrill of adventure sports or participating in
volun-tourism, in far-flung places or bustling metropolises, life
at Alila is an inspiration.
Re-discover the luxury of living with Alila…
what defines us
The hallmark of Alila is the
combination of innovative
design and luxury in unique
locations, set apart by an
unprecedented level of private
space, personalised hospitality
and destination experiences.
Alila hotels and resorts are developed in locations of exceptional natural
beauty or cultural interest.We firmly believe that the physical and cultural
sustainability of the local environment is fundamental to the sustainable
success of our properties. Our holistic vision also aims to create a positive
impact on the communities in which we manage hotels – economically,
socially and culturally.
This is the foundation for a new concept of luxury, one that transcends
the heights of contemporary comfort and superbly attentive hospitality
to connect meaningfully on all levels. By integrating our respect and
understanding of the local environment, community, culture, cuisine and
wellness, we aim to engage the heart, mind and senses, opening the path
to bespoke lifestyle journeys tailored to every individual’s preferences and
interests.We create space and time that feels private, where every moment
and interaction feels intimately personal, sending our guests home with
spiritual and emotional memories, not just souvenirs.
Alila is an innovative brand that is
driven by the philosophy of
integrating commerce, conservation
and community, and crafting unique
Being innovative is about being knowledgeable and applying that knowledge
in fresh ways, looking beyond the predictable solutions to create new and
surprisingly different experiences.
We strive to create unique hotels and guest experiences distinguished by
their craftsmanship, expressed through high quality, exceptional design and
attentiveness to even the smallest of details.
The most memorable service is delivered genuinely from the heart. It’s not
just about knowing how to do it well, it’s about striving to do it better every
day and delighting our guests.
While celebrating the uniqueness and authenticity of our local destinations,
we focus on delivering world-class service and understanding the needs of
our international clientele.
In all of our activities, we are committed to respecting and preserving
the way of life and traditions of local communities, and we endeavour
to minimise our impact on the environment by adhering to Alila’s eco-
“The luxury traveller today
is seeking experiences, quiet
relaxation and a learning
opportunity, and we believe that
we provide those needs.”
who defines us
- Mark Edleson, President - Asia
Alila appeals to the seekers, the explorers, the inquisitive.Those who have a
profound appetite for life that drives them to discover and engage themselves
with the world, transcending all borders.
These discerning global travellers appreciate the natural environment and the
exclusivity of a luxury retreat developed in harmony with the destination. As
humble lifelong learners, they are unassuming and are open to exposure.They
indulge in the moment, pursuing authentic experiences and relationships. Not
content to remain observers, they want to participate, to fully engage in all the
facets of a destination, to feel connected, to be enriched…and surprised.
the Alila brand experience
We see ourselves as artisans,
crafting enriching destination and
A true destination experience....Tailor-made ‘Alila Journeys’ and ‘Alila
Experiences’ offer guests a unique opportunity to discover and interact with
a place and its people.Through customised activities, which are designed to
integrate indigenous nature, traditional culture and local community, guests
gain a deeper and more meaningful understanding of what defines the
destination, while pursuing their personal interests.
Culinary experiences at Alila are a celebration of authentic local flavours
and cooking traditions, presented with contemporary flair. Our chefs have
worked in some of the best kitchens in the world and bring a wealth of
global experience to our hotels.Yet what they all share, quite simply, is a
passion for working with the best fresh, seasonal ingredients grown locally
and sustainably, transforming them into gourmet creations.
Through the contemporary expression of centuries-old therapies that
blend ancient Asian healing techniques with age-old beauty recipes, Spa
Alila nurtures guests to new levels of relaxation. All of Spa Alila’s products
and treatments are crafted in-house under our ‘Alila Living’ label, featuring
the curative benefits of fresh, 100% natural, quality ingredients.Trained in
anatomical physiology, massage, meditation and service, our spa therapists
combine the latest organic nutrition and health knowledge with warm,
genuine care and an intuitive sense of well-being, delivering a natural,
heartfelt and surprisingly different wellness experience.
We are dedicated to being responsible members of our host communities
and treading lightly on our environment. Our environmental commitment
includes the adoption of the EarthCheck Certification – the world’s leading
programme used by the travel and tourism industry to assess environmental
sustainability – which measures and regulates operational indicators such as
energy, emissions, water, waste, community involvement, paper use, cleaning
and pesticide use. Many of Alila’s newer resorts are designed and built in
accordance with strict EarthCheck standards, leading the way in sustainable
Alila’s green effort extends beyond the operational aspects of the hotels
to create a positive impact on the community, economically, socially
and culturally. All Alila hotels and resorts have embraced Alila’s spirit of
giving back to the community through a “Gift-to-Share” programme.This
community cause enables guests to share the ‘Gift’ in support of any local
community endeavours initiated by the hotel.
ALILA DISCOVERY Program is about making travel unforgettable by offering
innovative vacation rewards that enables access to personalised services and
amazing destination adventures to our members.
In partnership with the Global Hotel Alliance, the membership warrants
recognition and rewards across 33 brands, 550 hotels, resorts, and palaces
in 76 countries.The more you consume, the more amazing the benefits and
destination experiences they stand to redeem. We take you off the tourist
trail and rewards your curiosity…
Welcome to DISCOVERY
a loyalty program that’s
Founded on the idea that our
guests should be rewarded
with authentic, memorable
Adopting an artisan outlook, every Alila hotel is crafted specifically for its
destination, and designed from the perspective of the guest experience.
We strive to create hotels that are contemporary interpretations of the
destination, incorporating traditional materials and cultural artefacts in
Sustainability of the natural and cultural environment is key to the design of
our hotels. From conceptualisation and design through to construction and
operations, we aim to minimise our impact on the natural surroundings and
the local community, while stretching the bounds of contemporary aesthetic.
We partner with developers, world-class architects and landscape designers
who share our respect for the site and surrounding environs.The result is
well-crafted hotels that offer unique proximity to the local environment in
terms of the design and the guest experience.
Alila is built on strong design-
driven principles, with each
property reflecting the unique
culture and environment of the
destination it operates in.
A New Concept of Luxury:
Alila sets the standard for stunning
getaways in amazing locations
offering private space in eco-
friendly environments, committed to
sustainable operating standards and
unique guest experiences.
Individually crafted design concepts focused on space, privacy and personalisation
Unique resort and urban locations
Authentic cuisine and pampering Spa Alila
With Two Roads Hospitality
we bring together a skilled local and
global team that embraces the value
of passion, innovation, authenticity,
responsibility and engagement to
create, operate and deliver heartfelt
experiences to our guests.
Our brands all share a commitment to a purpose-driven ethos, desirable
destinations and immersive, inspiring experiences rooted in each hotel’s location.
A 25-year veteran of the hospitality industry, John Pritzker’s private equity firm, Geolo
Capital, acquired a controlling interest in Joie deVivre Hospitality in June 2010, one
year after purchasing and re-imagining the iconic CarmelValley Ranch in California. In
2011 Pritzker organized the merger of Joie deVivre Hotels andThompson Hotels.
John joined his family’s company, Hyatt Hotels Corporation, in 1972, where his passion
for the guest experience took flight.When he departed Hyatt in 1988, Pritzker
became a founding board member ofTicketMaster, Inc. and continued on to form
CHAIRMAN OF THE BOARD
Niki joined in 2012 to lead the global expansion for theTwo Roads Hospitality brands.
Previously, she was President and Chief Operating Officer of Kimpton Hotels &
Restaurants, where she was a key member of the executive team that led the growth
of the company from 15 hotels to 50.Three times during her 19 year-tenure at
Kimpton, the company was named one of Fortune Magazine’s 100 Best Companies to
Niki has received numerous recognitions for her leadership. In 2015 Niki was cited by
the San Francisco BusinessTimes as one of the Bay Area’s Most Admired CEO’s. She
was also the recipient of the Leadership Excellence award by HR.com and LEAD2016,
and has been recognized as one of the “100 Most Influential Women” by the San
Francisco BusinessTimes yearly from 2002 – 2015. She was acknowledged as one
of “30 Women Power Players” by Nations Restaurant News, and named one of the
Most Powerful Women inTravel” byTravel Agent Magazine. Prior to Kimpton, Niki held
various leadership roles at Ritz-Carlton Hotels.
CHIEF EXECUTIVE OFFICER
our leadership in Asia
Often, in the hospitality industry, we are trained to be
hosts, to organise activities, to clean rooms, to greet
guests, to be gracious, to be hospitality professionals –
all of which are very important.
But, in the end, we must make this work as a business,
and that requires building teams of streetsmart
people, who are gracious hosts but also understand
how the business works. One of our unique selling
points therefore is to give wellrounded, personalised
management services to the developers, as well as to
- Mark Edleson, President
Two Roads Hospitality Asia
our leadership in Asia
We want to build on the brand’s reputation for
innovation, quality, environmental responsibility
and community interaction, as well as to build
on our track record as a good asset manager
who delivers solid returns for our owners.
The vision is to stay true to what we’re doing
and to continuously improve.
– Frederic Flageat-Simon, Chief Executive Officer
Two Roads Hospitality Asia
our sales & marketing strategy
Created for profitability and ease
of administration, sound strategy
is at the heart of Two Roads
Hospitality’s sales, marketing
and revenue management.
With a global reach and a
notable PR programme,Two
Roads Hospitality is driven to
engage, drive loyalty and boost
Two Roads Hospitality’s approach to sales, marketing and
revenue management is as simple as it is sophisticated.
We marry world-class technology with the industry’s
best talent to offer efficient, effective and personalised
solutions to create demand.We believe in being early
adopters of new systems, but we put as much stake in
good old- fashioned ‘boots on the ground’ deployment
methods. Our model results in a sales, marketing and
revenue management organisation that goes head-to-
head with major brands, yet at a lesser cost.
Two Roads Hospitality’s comprehensive global sales
programme is comprised of highly trained and deeply
networked talent, located across the globe to match
customer buying needs, and armed with scalable
technology solutions for highly effective hotel-to-hotel
cross-selling and maximum profitability.
Sales, marketing and revenue
OUR PEOPLE-POWERED SALES FORCE
IS AT THE HEART OF PROFITABILITY
Two Roads Hospitalitys approach to pricing and inventory management is
enhanced by our partnership with industry-leading and award-winning Sabre
Hospitality Solutions for cutting-edge CRS and distribution technology.We
maintain direct connections and strategically partner with all major Online
Travel Agencies. Our global reservation call centre has earned industry-
setting guest satisfaction scores and is available to guests 24/7.We manage
search engine marketing investments closely to produce high return on ad
OUR REVENUE MANAGEMENT DEPARTMENT
BRINGS THE BEST PEOPLE AND TECHNOLOGY
RESOURCES TO BEAR FOR YOUR BOTTOM LINE
Our powerful public relations programme delivers highly credible earned
media by influential journalists. Leveraging the latest in e-commerce, content,
mobile and SEO, we synchronise industry-leading websites, e-mail marketing
campaigns and magazine-quality hotel blogs to drive engagement. Our
innovative Community Management Programme enables greater guest
personalisation through social media. Combined, these efforts ladder up to
strong traffic, positive brand awareness, epic guest engagement and enhanced
booking conversion rates.
TWO ROADS HOSPITALITY’s marketing function
generates demand for our hotels
through leading edge, proven, multi-channel
This superb new resort is perched on a cliff in the Green Mountains, two
hours drive from Muscat, Oman. Built of local stones and timbers, it’s a little
bit Flintstones, a little bit Arabian Nights. It also might be the perfect location
for a James Bond movie.
Alila Jabal Akhdar
For those who prefer their hotel a little more chic, Alila Villas Uluwatu is one
of the most photogenic hotels you will ever snap a selfie in.The 61-villa Alila is
reserved almost monthly for VIP weddings...With its sleek, contemporary dark
wooden structures and cantilevered decking, this is a geometer’s fantasy.
BILLIONAIRE - GUIDE TO BALI’S BEST LUXURY HOTELS
Alila Villas Uluwatu
Alila Brought the “Surprise” to Anji. Situated in the secluded countryside,
Alila Anji is the first Alila property in China. Away from the hustle and bustle
of a city, urban roads, concrete jungle and any kinds of pollution, Alila Anji is
undoubtedly a breath of fresh air for city dwellers.
It had the sort of vibe that suited Goa’s southern half, which is known for
being the quieter, more chilled-out sibling of the raucous, party-central north.
Quiet, and with gentle music adding a soothing soundtrack to the smiles of
the staff, the hotel is a haven.
MELISSA THOMPSON, MIRROR ONLINE
Alila Diwa Goa
Our Terrace Tree Villa, overlooking the verdant valley.The best seat in the
house is in the pool-sized bathtub, from where I watched the monkeys swing
athletically from branch to branch only metres away as I soaked.
EVENING STANDARD, UK
Bali has enough to offer as it is, but Alila Manggis resort is determined to
provide you with the perfect memento by teaching you how to make organic
spa products to take home. Guests can venture into Alila Manggis’s organic
garden and learn how to make “food for the skin”, including Balinese Jamu
health drinks, organic soap and face packs, all using local ingredients.
With sails stretching from sea to sky
A paradise of Indonesian islands in disguise
Become one with the sea breeze and the ocean tides
It’s where the aquatic adventurer travels to hide
GLORIA FUNG, ASIA SPA
The Alila hotel group’s latest opening in Solo offers an absorbing mix of
culture, modern architecture and dramatic landscapes. Architects Denton
Corker Marshall have inserted 255 rooms into nine towers sheathed in
marble, travertine and granite. Ranging from 11 to 27 storeys, they rise like
futuristic monoliths above a tree-lined street .
WALLPAPER* MAGAZINE UK - 2015TRAVELLER
hottest hotels to be opening this year
11 HOTELS WE CAN’T WAIT TO CHECK INTO
100 PLACES TO GO IN ASIA
TRAVEL + LEASURE SOUTH EAST ASIA
THE 10 MOST BEAUTIFUL CLIFFTOP HOTELS IN THE WORLD
CONDÉ NAST TRAVELER USA
THE HOT LIST 2016 - BEST CHINESE HOTELS
悦游 CONDÉ NAST TRAVELER CHINA
12 INDULGENT DESTINATIONS S PAS TO V IS IT IN 2016
HARPER’S BAZAAR SINGAPORE
ALILA JABAL AKHDAR
ALILA JABAL AKHDA R
TOP RESORTS IN ASIA READER’S CHOICE AWARDS
CONDÉ NAST TRAVELER USA
A L I L A VI L L A S ULUWAT U
ONE OF BALI’S BEST LUXURY HOTELS
BILLIONAIRE MAGAZINE SINGAPORE
ALILA VILLAS ULUWATU
TO P 10 RESO RTS TO GO
A L I L A DI WA GOA
MO ST MAGI CA L SWI MM I NG POOLS IN THE WORLD
EMIRATES WOMAN – UK
A L I L A UBUD
BEST SPA HOT E L S I N I N DONESIA
THE WORLD HOTEL AWARDS
A L I L A MA N GG I S
L I ST ED I N O N BOA RD T HE HOTEL SUPER YACHTS
the telegraph luxury uk
At Alila, we are artisans of unique
hotels characterised by innovative
design, incredible destinations
and a strong commitment to
We are curators of experiences
that are as unique as the hotels
themselves, underpinned by an
uncompromising commitment to
quality and service excellence.
Inspired by the expectations of
our discerning, well-travelled
guests, we continue to explore