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Alila Brand Book

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Alila Brand Book

  1. 1. Alila means “Surprise” in Sanskrit, which suitably describes the refreshing character of our properties and the reaction of our guests when they stay with us.
  2. 2. CONTENTS What defines us Our philosophy Brand Alila Who defines us Our guests The Alila brand experience Destination travel Authentic flavours Holistic wellness Environmental commitment Community involvement Alila discovery Design ethos Our future Development targets Our world Our leadership in Asia Our sales & marketing strategy Editorial reviews Accolades 07 10 13 15 16 17 18 20 23 24 26 27 28 30 31 32 33 35 38 39
  3. 3. To stay at any of Alila’s hotels or resorts is to embark on a learning journey.Whether recreating the flavours of the local cuisine, enhancing well-being through ancient healing arts, tasting the thrill of adventure sports or participating in volun-tourism, in far-flung places or bustling metropolises, life at Alila is an inspiration. Re-discover the luxury of living with Alila… what defines us The hallmark of Alila is the combination of innovative design and luxury in unique locations, set apart by an unprecedented level of private space, personalised hospitality and destination experiences.
  4. 4. our philosophy Alila hotels and resorts are developed in locations of exceptional natural beauty or cultural interest.We firmly believe that the physical and cultural sustainability of the local environment is fundamental to the sustainable success of our properties. Our holistic vision also aims to create a positive impact on the communities in which we manage hotels – economically, socially and culturally. This is the foundation for a new concept of luxury, one that transcends the heights of contemporary comfort and superbly attentive hospitality to connect meaningfully on all levels. By integrating our respect and understanding of the local environment, community, culture, cuisine and wellness, we aim to engage the heart, mind and senses, opening the path to bespoke lifestyle journeys tailored to every individual’s preferences and interests.We create space and time that feels private, where every moment and interaction feels intimately personal, sending our guests home with spiritual and emotional memories, not just souvenirs. Alila is an innovative brand that is driven by the philosophy of integrating commerce, conservation and community, and crafting unique guest experiences.
  5. 5. Being innovative is about being knowledgeable and applying that knowledge in fresh ways, looking beyond the predictable solutions to create new and surprisingly different experiences. Innovative We strive to create unique hotels and guest experiences distinguished by their craftsmanship, expressed through high quality, exceptional design and attentiveness to even the smallest of details. ARTISANAL The most memorable service is delivered genuinely from the heart. It’s not just about knowing how to do it well, it’s about striving to do it better every day and delighting our guests. Passionate While celebrating the uniqueness and authenticity of our local destinations, we focus on delivering world-class service and understanding the needs of our international clientele. AUTHENTIC In all of our activities, we are committed to respecting and preserving the way of life and traditions of local communities, and we endeavour to minimise our impact on the environment by adhering to Alila’s eco- sustainability policy. Responsible BRAND ALILA
  6. 6. “The luxury traveller today is seeking experiences, quiet relaxation and a learning opportunity, and we believe that we provide those needs.” who defines us - Mark Edleson, President - Asia
  7. 7. our guests Alila appeals to the seekers, the explorers, the inquisitive.Those who have a profound appetite for life that drives them to discover and engage themselves with the world, transcending all borders. These discerning global travellers appreciate the natural environment and the exclusivity of a luxury retreat developed in harmony with the destination. As humble lifelong learners, they are unassuming and are open to exposure.They indulge in the moment, pursuing authentic experiences and relationships. Not content to remain observers, they want to participate, to fully engage in all the facets of a destination, to feel connected, to be enriched…and surprised. WELL-HEELED GLOBETROTTERS
  8. 8. the Alila brand experience We see ourselves as artisans, crafting enriching destination and lifestyle experiences.
  9. 9. A true destination experience....Tailor-made ‘Alila Journeys’ and ‘Alila Experiences’ offer guests a unique opportunity to discover and interact with a place and its people.Through customised activities, which are designed to integrate indigenous nature, traditional culture and local community, guests gain a deeper and more meaningful understanding of what defines the destination, while pursuing their personal interests. DEStINATION TRAVEL
  10. 10. Culinary experiences at Alila are a celebration of authentic local flavours and cooking traditions, presented with contemporary flair. Our chefs have worked in some of the best kitchens in the world and bring a wealth of global experience to our hotels.Yet what they all share, quite simply, is a passion for working with the best fresh, seasonal ingredients grown locally and sustainably, transforming them into gourmet creations. authentic flavours
  11. 11. Through the contemporary expression of centuries-old therapies that blend ancient Asian healing techniques with age-old beauty recipes, Spa Alila nurtures guests to new levels of relaxation. All of Spa Alila’s products and treatments are crafted in-house under our ‘Alila Living’ label, featuring the curative benefits of fresh, 100% natural, quality ingredients.Trained in anatomical physiology, massage, meditation and service, our spa therapists combine the latest organic nutrition and health knowledge with warm, genuine care and an intuitive sense of well-being, delivering a natural, heartfelt and surprisingly different wellness experience. Holistic wellness
  12. 12. We are dedicated to being responsible members of our host communities and treading lightly on our environment. Our environmental commitment includes the adoption of the EarthCheck Certification – the world’s leading programme used by the travel and tourism industry to assess environmental sustainability – which measures and regulates operational indicators such as energy, emissions, water, waste, community involvement, paper use, cleaning and pesticide use. Many of Alila’s newer resorts are designed and built in accordance with strict EarthCheck standards, leading the way in sustainable hotel development. environmental commitment
  13. 13. Alila’s green effort extends beyond the operational aspects of the hotels to create a positive impact on the community, economically, socially and culturally. All Alila hotels and resorts have embraced Alila’s spirit of giving back to the community through a “Gift-to-Share” programme.This community cause enables guests to share the ‘Gift’ in support of any local community endeavours initiated by the hotel. community involvement
  14. 14. ALILA DISCOVERY Program is about making travel unforgettable by offering innovative vacation rewards that enables access to personalised services and amazing destination adventures to our members. In partnership with the Global Hotel Alliance, the membership warrants recognition and rewards across 33 brands, 550 hotels, resorts, and palaces in 76 countries.The more you consume, the more amazing the benefits and destination experiences they stand to redeem. We take you off the tourist trail and rewards your curiosity… Welcome to DISCOVERY a loyalty program that’s surprisingly different... Founded on the idea that our guests should be rewarded with authentic, memorable experiences... Alila Discovery
  15. 15. design ethos Adopting an artisan outlook, every Alila hotel is crafted specifically for its destination, and designed from the perspective of the guest experience. We strive to create hotels that are contemporary interpretations of the destination, incorporating traditional materials and cultural artefacts in innovative ways. Sustainability of the natural and cultural environment is key to the design of our hotels. From conceptualisation and design through to construction and operations, we aim to minimise our impact on the natural surroundings and the local community, while stretching the bounds of contemporary aesthetic. We partner with developers, world-class architects and landscape designers who share our respect for the site and surrounding environs.The result is well-crafted hotels that offer unique proximity to the local environment in terms of the design and the guest experience. Alila is built on strong design- driven principles, with each property reflecting the unique culture and environment of the destination it operates in.
  16. 16. our future A New Concept of Luxury: Alila sets the standard for stunning getaways in amazing locations offering private space in eco- friendly environments, committed to sustainable operating standards and unique guest experiences.
  17. 17. 80-150 keys Individually crafted design concepts focused on space, privacy and personalisation Unique resort and urban locations Authentic cuisine and pampering Spa Alila DEVELOPMENT TARGETS
  18. 18. With Two Roads Hospitality we bring together a skilled local and global team that embraces the value of passion, innovation, authenticity, responsibility and engagement to create, operate and deliver heartfelt experiences to our guests. Our brands all share a commitment to a purpose-driven ethos, desirable destinations and immersive, inspiring experiences rooted in each hotel’s location. our world
  19. 19. our leadership A 25-year veteran of the hospitality industry, John Pritzker’s private equity firm, Geolo Capital, acquired a controlling interest in Joie deVivre Hospitality in June 2010, one year after purchasing and re-imagining the iconic CarmelValley Ranch in California. In 2011 Pritzker organized the merger of Joie deVivre Hotels andThompson Hotels. John joined his family’s company, Hyatt Hotels Corporation, in 1972, where his passion for the guest experience took flight.When he departed Hyatt in 1988, Pritzker became a founding board member ofTicketMaster, Inc. and continued on to form Mandara Spa.. JOHN PRITZKER CHAIRMAN OF THE BOARD
  20. 20. our leadership Niki joined in 2012 to lead the global expansion for theTwo Roads Hospitality brands. Previously, she was President and Chief Operating Officer of Kimpton Hotels & Restaurants, where she was a key member of the executive team that led the growth of the company from 15 hotels to 50.Three times during her 19 year-tenure at Kimpton, the company was named one of Fortune Magazine’s 100 Best Companies to Work For. Niki has received numerous recognitions for her leadership. In 2015 Niki was cited by the San Francisco BusinessTimes as one of the Bay Area’s Most Admired CEO’s. She was also the recipient of the Leadership Excellence award by HR.com and LEAD2016, and has been recognized as one of the “100 Most Influential Women” by the San Francisco BusinessTimes yearly from 2002 – 2015. She was acknowledged as one of “30 Women Power Players” by Nations Restaurant News, and named one of the Most Powerful Women inTravel” byTravel Agent Magazine. Prior to Kimpton, Niki held various leadership roles at Ritz-Carlton Hotels. NIKI LEONDAKIS CHIEF EXECUTIVE OFFICER
  21. 21. our leadership in Asia Often, in the hospitality industry, we are trained to be hosts, to organise activities, to clean rooms, to greet guests, to be gracious, to be hospitality professionals – all of which are very important. But, in the end, we must make this work as a business, and that requires building teams of streetsmart people, who are gracious hosts but also understand how the business works. One of our unique selling points therefore is to give wellrounded, personalised management services to the developers, as well as to our guests. - Mark Edleson, President Two Roads Hospitality Asia
  22. 22. our leadership in Asia We want to build on the brand’s reputation for innovation, quality, environmental responsibility and community interaction, as well as to build on our track record as a good asset manager who delivers solid returns for our owners.​​ The vision is to stay true to what we’re doing and to continuously improve. – Frederic Flageat-Simon, Chief Executive Officer Two Roads Hospitality Asia
  23. 23. our sales & marketing strategy Created for profitability and ease of administration, sound strategy is at the heart of Two Roads Hospitality’s sales, marketing and revenue management. With a global reach and a notable PR programme,Two Roads Hospitality is driven to engage, drive loyalty and boost conversion rates.
  24. 24. Two Roads Hospitality’s approach to sales, marketing and revenue management is as simple as it is sophisticated. We marry world-class technology with the industry’s best talent to offer efficient, effective and personalised solutions to create demand.We believe in being early adopters of new systems, but we put as much stake in good old- fashioned ‘boots on the ground’ deployment methods. Our model results in a sales, marketing and revenue management organisation that goes head-to- head with major brands, yet at a lesser cost. Two Roads Hospitality’s comprehensive global sales programme is comprised of highly trained and deeply networked talent, located across the globe to match customer buying needs, and armed with scalable technology solutions for highly effective hotel-to-hotel cross-selling and maximum profitability. Sales, marketing and revenue management backbone OUR PEOPLE-POWERED SALES FORCE IS AT THE HEART OF PROFITABILITY
  25. 25. Two Roads Hospitalitys approach to pricing and inventory management is enhanced by our partnership with industry-leading and award-winning Sabre Hospitality Solutions for cutting-edge CRS and distribution technology.We maintain direct connections and strategically partner with all major Online Travel Agencies. Our global reservation call centre has earned industry- setting guest satisfaction scores and is available to guests 24/7.We manage search engine marketing investments closely to produce high return on ad spend. OUR REVENUE MANAGEMENT DEPARTMENT BRINGS THE BEST PEOPLE AND TECHNOLOGY RESOURCES TO BEAR FOR YOUR BOTTOM LINE Our powerful public relations programme delivers highly credible earned media by influential journalists. Leveraging the latest in e-commerce, content, mobile and SEO, we synchronise industry-leading websites, e-mail marketing campaigns and magazine-quality hotel blogs to drive engagement. Our innovative Community Management Programme enables greater guest personalisation through social media. Combined, these efforts ladder up to strong traffic, positive brand awareness, epic guest engagement and enhanced booking conversion rates. TWO ROADS HOSPITALITY’s marketing function generates demand for our hotels through leading edge, proven, multi-channel programMEs
  26. 26. editorial reviews This superb new resort is perched on a cliff in the Green Mountains, two hours drive from Muscat, Oman. Built of local stones and timbers, it’s a little bit Flintstones, a little bit Arabian Nights. It also might be the perfect location for a James Bond movie. TRAVELLER Alila Jabal Akhdar For those who prefer their hotel a little more chic, Alila Villas Uluwatu is one of the most photogenic hotels you will ever snap a selfie in.The 61-villa Alila is reserved almost monthly for VIP weddings...With its sleek, contemporary dark wooden structures and cantilevered decking, this is a geometer’s fantasy. BILLIONAIRE - GUIDE TO BALI’S BEST LUXURY HOTELS Alila Villas Uluwatu Alila Brought the “Surprise” to Anji. Situated in the secluded countryside, Alila Anji is the first Alila property in China. Away from the hustle and bustle of a city, urban roads, concrete jungle and any kinds of pollution, Alila Anji is undoubtedly a breath of fresh air for city dwellers. ZANADU CHINA Alila ANJI It had the sort of vibe that suited Goa’s southern half, which is known for being the quieter, more chilled-out sibling of the raucous, party-central north. Quiet, and with gentle music adding a soothing soundtrack to the smiles of the staff, the hotel is a haven. MELISSA THOMPSON, MIRROR ONLINE Alila Diwa Goa Our Terrace Tree Villa, overlooking the verdant valley.The best seat in the house is in the pool-sized bathtub, from where I watched the monkeys swing athletically from branch to branch only metres away as I soaked. EVENING STANDARD, UK Alila Ubud Bali has enough to offer as it is, but Alila Manggis resort is determined to provide you with the perfect memento by teaching you how to make organic spa products to take home. Guests can venture into Alila Manggis’s organic garden and learn how to make “food for the skin”, including Balinese Jamu health drinks, organic soap and face packs, all using local ingredients. GRAZIA MAGAZINE Alila Manggis With sails stretching from sea to sky A paradise of Indonesian islands in disguise Become one with the sea breeze and the ocean tides It’s where the aquatic adventurer travels to hide GLORIA FUNG, ASIA SPA Alila Purnama The Alila hotel group’s latest opening in Solo offers an absorbing mix of culture, modern architecture and dramatic landscapes. Architects Denton Corker Marshall have inserted 255 rooms into nine towers sheathed in marble, travertine and granite. Ranging from 11 to 27 storeys, they rise like futuristic monoliths above a tree-lined street . WALLPAPER* MAGAZINE UK - 2015TRAVELLER Alila SOLO
  27. 27. accolades hottest hotels to be opening this year DEPARTURES UK 11 HOTELS WE CAN’T WAIT TO CHECK INTO CNN 100 PLACES TO GO IN ASIA TRAVEL + LEASURE SOUTH EAST ASIA THE 10 MOST BEAUTIFUL CLIFFTOP HOTELS IN THE WORLD CONDÉ NAST TRAVELER USA THE HOT LIST 2016 - BEST CHINESE HOTELS 悦游 CONDÉ NAST TRAVELER ​CHINA 12 INDULGENT DESTINATIONS S PAS TO V IS IT IN 2016 HARPER’S BAZAAR SINGAPORE ALILA SEMINYAK ALILA SEMINYAK ALILA JABAL AKHDAR ALILA JABAL AKHDA R ALILA ANJI ALILA SOLO TOP RESORTS IN ASIA READER’S CHOICE AWARDS CONDÉ NAST TRAVELER USA A L I L A VI L L A S ULUWAT U ONE OF BALI’S BEST LUXURY HOTELS BILLIONAIRE MAGAZINE SINGAPORE ALILA VILLAS ULUWATU TO P 10 RESO RTS TO GO PLACESTOSEEINYOURLIFETIME.COM A L I L A DI WA GOA MO ST MAGI CA L SWI MM I NG POOLS IN THE WORLD EMIRATES WOMAN – UK A L I L A UBUD BEST SPA HOT E L S I N I N DONESIA THE WORLD HOTEL AWARDS A L I L A MA N GG I S L I ST ED I N O N BOA RD T HE HOTEL SUPER YACHTS the telegraph luxury uk ALILA PURNAMA
  28. 28. At Alila, we are artisans of unique hotels characterised by innovative design, incredible destinations and a strong commitment to responsible tourism.
  29. 29. We are curators of experiences that are as unique as the hotels themselves, underpinned by an uncompromising commitment to quality and service excellence. Inspired by the expectations of our discerning, well-travelled guests, we continue to explore new ground.
  30. 30. Unique experiences...
  31. 31. Emotional moments...
  32. 32. Surprisingly different... www.alilahotels.com

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