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Belgian journalists and social media - BJIT - 24/03/2011

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Presenting our 2010 survey on the use of social media among Belgian journalists to the members of BJIT (Belgian Jjournalists on Information Technology)

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Belgian journalists and social media - BJIT - 24/03/2011

  1. 1. Belgian journalists and social media Frank De Graeve, Quadrant Communications BJIT, 24-03-2011
  2. 2. Overview <ul><li>About the survey </li></ul><ul><li>Main results </li></ul><ul><li>Possible explanations </li></ul><ul><li>What journalists can do (better) with social media </li></ul>
  3. 3. About the survey
  4. 4. About the survey
  5. 5. About the survey <ul><li>Social media = hot! </li></ul><ul><li>But… </li></ul><ul><li>Are journalists adopting these new technologies? </li></ul><ul><li>Which social media are popular and which are not? </li></ul><ul><li>Should we adjust the way we work? </li></ul>
  6. 6. About the survey <ul><li>Took place in September 2010 (& compared with results from August 2009) </li></ul><ul><li>1,800 Belgian professional journalists were invited (via e-mail) </li></ul><ul><li>489 of them filled out the questionnaire </li></ul><ul><ul><li>40% newspaper journalists </li></ul></ul><ul><ul><li>43% magazine journalists </li></ul></ul><ul><ul><li>26% online journalists </li></ul></ul><ul><ul><li>15% radio or tv journalists </li></ul></ul><ul><li>Follow-up of a similar survey we did in 2009 </li></ul>
  7. 7. Main results
  8. 8. Do you use Twitter? In 2009: 9%
  9. 9. Can PR people contact you on Facebook? In 2009: 15% In 2009: 38%
  10. 10. Do you use LinkedIn?
  11. 11. Do you watch webcasts of internet videos professionally? In 2009: 12%
  12. 12. Do you read blogs for professional reasons? In 2009: 20%
  13. 13. Do you expect a blog to provide news?
  14. 14. How did you start using social media?
  15. 15. Other popular social media <ul><li>Wikipedia 86,5% </li></ul><ul><li>Youtube 77% </li></ul><ul><li>Flickr 24% </li></ul><ul><li>Personal blog 16% (20% among FR journalists) </li></ul><ul><li>MySpace 14% </li></ul><ul><li>Plaxo 12% </li></ul><ul><li>Netlog 10% (1% among FR journalists) </li></ul><ul><li>Social bookmarks 4% (Delicious, Digg, StumbleUpon, …) </li></ul><ul><li>Gowalla, 4Square 4% (NL only) </li></ul><ul><li>SecondLife 0,6% (= 2 journalists…) </li></ul>
  16. 16. Conclusions
  17. 17. Conclusions <ul><li>Twitter: 9  18% </li></ul><ul><li>Facebook: 15  25% </li></ul><ul><li>Webcasts: 12  25% </li></ul><ul><li>Blogs: 20  33% </li></ul><ul><li>RSS: 5  10% </li></ul><ul><li>… </li></ul>Usage of some social media doubled
  18. 18. Still, only a minority uses social media
  19. 19. Possible explanations for the results
  20. 20. This concludes the scientific part of this presentation
  21. 21. Reasons for increasing popularity
  22. 22. Reasons for increasing popularity
  23. 23. Reasons for increasing popularity
  24. 24. Reasons for relative lack of popularity Journalists have little confidence in new technologies.
  25. 25. Reasons for relative lack of popularity Most journalists rather avoid mixing private and professional environments.
  26. 26. Reasons for relative lack of popularity The transparent nature of social media clashes with journalistic tactics.
  27. 27. Reasons for relative lack of popularity Experienced journalists are suspicious of hypes.
  28. 28. What journalists can do (better) with social media
  29. 29. New possibilities <ul><li>Peter Horrocks, BBC Global News Director </li></ul><ul><li>&quot;This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things.&quot; </li></ul>
  30. 30. New possibilities <ul><li>A great tool for journalists for gathering information… </li></ul><ul><ul><li>LinkedIn: experts, reports, discussions, … </li></ul></ul><ul><ul><li>Twitter: news, feedback, fact checking, … </li></ul></ul><ul><ul><li>Facebook: vox populi, find witnesses, … </li></ul></ul>
  31. 31. New possibilities <ul><li>A great tool for journalists to show what they’ve been up to… </li></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Create a reputation as an expert </li></ul></ul><ul><ul><li>Create an audience, even fans! </li></ul></ul>
  32. 32. New possibilities
  33. 33. Thank you! For more information, details, … contact me: twitter.com/fredegre – fdg@quadrantcommunications.be

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