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Reading List


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Reading List

  1. 1. Business & Entrepreneurship Resources (Resources rated 1 to 5 stars. 5 stars = Best, in terms of usefulness for entrepreneurs.) • 6 ∗∗∗∗∗∗ Be sure to see the “Helpful Links” menu. This page has more great links and resources than our entire following list. • Category: BYU Club 5 ∗∗∗∗∗ The mission of ACE-BYU is to promote entrepreneurship among all BYU students and provide support services for student entrepreneurs. ACE-BYU encourages entrepreneurship and helps students to improve and grow their business or to transform students' entrepreneurial ideas into reality by providing 1) relevant education and resources, 2) valuable networking opportunities with professionals, and 3) supportive environment and atmosphere. • Category: Government, Small Business 5 ∗∗∗∗∗ The U.S. government’s Small Business Administration official site. It contains many helpful articles on business issues and many useful links. • Category: Market Research 5 ∗∗∗∗∗ “The Business Information Authority” – Hoover’s is perhaps the top location for industry and competitor research. • Category: Informative, Finance 5 ∗∗∗∗∗ A site dedicated to clear, understandable explanations of almost any monetary- related concept, process, method or system. • Category: Informative, Law 5 ∗∗∗∗∗ An SBA site with lots of law and regulatory information for America’s small businesses. • Category: Publication, bus. 5 ∗∗∗∗∗ This is Entrepreneur Magazine’s site, with good articles on the subject. • Category: Publication, bus. 5 ∗∗∗∗∗ Business 2.0 is an excellent entrepreneurial magazine in that it covers the latest and greatest business maneuvers, products and companies. BYU-ACE Association of Collegiate Entrepreneurs Business Resources 1
  2. 2. • Category: Research, I.P. 5 ∗∗∗∗∗ This is the United States Patent & Trademark Office’s official website. It provides almost full access the filings of nearly every pending and granted patent, trademark or service mark. • Category: BYU Club 5 ∗∗∗∗∗ Here is the site for BYU’s Venture Capital Society, which regularly hosts great lecturers from within the industry. • Category: Networking, online 5 ∗∗∗∗∗ The Young Entrepreneurs Network is an online community that supports the needs of thousands of young entrepreneurs from around the world as they attempt to build and thrive in their own businesses. To do this, we have built our site in the form of a community, so young entrepreneurs could not only have a place to gather and find others just like them, but could have their questions answered by their peers in the business world. • Category: Gov., Taxes & Forms 4 ∗∗∗∗ The IRS’ site that’s “Your one-stop small business resource” for small business or the self-employed, including tax and filing information, and access to the proper forms. • Category: Locator, Products/Services 4 ∗∗∗∗ The Business Search Engine, which is a search engine dedicated to business products and needs. • Category: Publications, News 4 **** Links to ecommerce and Internet-related news and magazines • Category: Domain Registration 4 **** The Network Solutions site is great for doing domain name availability research or Whois searches to see who owns what and for how long. However, for a more cost-effective domain registrar when it’s time to purchase, try, (4 ∗∗∗∗) or many others for about $8 instead of $35 per year. • Category: Research / Capital 4 ∗∗∗∗ PriceWaterhouseCoopers Global Two good articles from within their site: BYU-ACE Association of Collegiate Entrepreneurs Business Resources 2
  3. 3. • 56A93004EF1C0 “Understanding VC’s” 5 ∗∗∗∗∗ • 7D85256BE6007827E0 “3 Keys to Obtaining Capital” 5 ∗∗∗∗∗ • Category: Locator, venture 4 ∗∗∗∗ The Quest for Capital, can help you find capital for your company! This is a practical guide to finance any business. • Category: Research, I.P. 4 ∗∗∗∗ This is the U.S. Copyright Office’s official website. • Category: Research, Law 4 ∗∗∗∗ This website contains a great deal of information on trade secrets, intellectual property laws, and other legal issues. • Category: Research & Informative 4 ∗∗∗∗ This is the Library of Congress website and has links to the Copyright Office, general research information, law research, and many other informative items. • Category: Business Registration 3 ∗∗∗ Here’s the State of Utah’s Business “How Do I ...?” page with links to regulations, information, and business entity registration. Incorporation provides a shelter from liability and may allow you to lower your taxes. • Category: News/Forums, local 3 ∗∗∗ Here is the site of the Utah Information Technology Association, which is a forum for Utah-based technology companies. • Category: Venture Capital, local 3 ∗∗∗ Here’s the site of First Capital Advisors, L.C., which is a Provo-based Angel group. • Category: Publication 3 ∗∗∗ Home Business Magazine Online • Category: Informative org. 3 ∗∗∗ As a global, non-profit educational organization for business owners under age 40, the Young Entrepreneurs' Organization (YEO) strives to help its members build upon their successes through an array of learning and networking opportunities. BYU-ACE Association of Collegiate Entrepreneurs Business Resources 3
  4. 4. • Category: Venture Capital, local 3 ∗∗∗ This is the Wasatch Venture Fund site. They are an affiliate of Draper Fisher above. They and the Canopy Group ( 4∗∗∗∗) have formed a partnership with the BYU e-business Center. • Category: Research, I.P. 3 ∗∗∗ This site is what took over after IBM removed their patent research site. It requires a free registration and subscription for most services, though. This is probably the Web’s best intellectual property research site. • Category: Locator, venture capital 3 ∗∗∗ - America’s Business Funding Directory, is the business capital portal to locate Venture Capital, Commercial Finance, Equipment Leasing, Investment Funds, Real Estate Finance, Government Funds, and much more. • Category: Locator, venture capital 2½ ∗∗ Venture capital VentureOne offers a range of products and services to assist entrepreneurs in identifying venture capital firms, assessing the valuations of companies comparable to their own, and tracking venture investment activity in their industries. • Category: Locator, venture capital 2½ ∗∗ You have found our no-nonsense site devoted to providing investors and entrepreneurs with current, reliable and relevant data to allow them to conclude venture capital transactions. • Category: Organization, local 2 ∗∗ This is the Salt Lake Chamber [of Commerce] site. They aim to assist and improve the business environment of the city and region. • Category: Informative 2 ∗∗ Entrepreneur-Web is an index for online small business discussion, comprised of discussion boards and ecommerce resources. • Category: Venture Capital, large 2 ∗∗ Accel Partners is a venture capital firm dedicated to helping outstanding entrepreneurs build world-class technology companies. They fund some very large companies in software and networking. BYU-ACE Association of Collegiate Entrepreneurs Business Resources 4
  5. 5. • Category: Venture Capital, large 2 ∗∗ This is the Draper Fisher Jurveston website. They do Information Technology venture capital and are headquartered in CA. • Category: Venture Capital, large, local 2 ∗∗ Here is the Utah Ventures website. They are a solid venture capital group and office in Salt Lake City. • Category: Informative/org. 1 ∗ This site is incomplete, but will contain entrepreneurial links. • 10 ∗∗∗∗∗∗∗∗∗∗ If all else fails, there’s the “google” search engine, which has almost everything. Reading List • Crossing the Chasm, Geoffrey Moore • A Gardener's Guide to Plant & Grow Your Business, Edward L. Tapley • Relationship Marketing: Successful Strategies for the Age of the Customer, Regis McKenna • Business Plans for Dummies, Paul Tiffany and Steven Peterson • Only the Paranoid Survive, Andy Grove • The Prize, Daniel Yergia • Start-Up: A Silicon Valley Adventure, Jerry Kaplan • Pratt's Guide to Venture Capital Sources, Tec Weissberg, ed. • The Diamond Age, Neal Stephenson • The Innovator's Dilemma, Clayton M. Christensen • 5 ∗∗∗∗∗ This is the Stanford Center for Entrepreneurial Studies reading list. IMPORTANT STARTER QUESTIONS Business Purpose & Opportunity • Why does the opportunity exist and what makes now the time to take advantage of it? • Is it feasible? • What will be the rewards over the next 10 years? • What is the exit strategy? • Why do I benefit by funding this? • Is the team stable and committed? • What is the entry strategy? BYU-ACE Association of Collegiate Entrepreneurs Business Resources 5
  6. 6. Product or Service • What is provided and how will the business work to provide it? • What steps will you take to make your initial sales? • How will you protect your property and advantage? • Who are the customers? Market • What is the market size? What are the market trends past and future? • What has been done to understand the customer? • What is the entry marketing plan - customers, marketing and sales effort, products (number of units, sales dollars), growth rate (3-5 year projection). • Who are the competitors, their location, size, products sold, strengths, weaknesses, age, sales tactics, pricing, and financials? • Is the consumer educated to your service or product? If not, what would it take to do so? • Is there an individual in the team who is in charge of marketing? Management • What is the commitment level of the founders? • What risks or investments have the founders made? • What experience does the team have? • Are the titles, responsibilities, salaries, and ownership of founders and team members clear? Finances • What is the selling price? • What are the company costs? Are they to the company’s best interest or the best interest of the founders? • How long until the company breaks even? • How long until positive cash flow? • Is the estimation for needed capital well founded? EVALUATION QUESTIONS 1. Does the team have a clear business model? 2. Is the business opportunity realistic and presented clearly? 3. How much capital is required? 4. How long will it take to bring the product(s) or service(s) to market? 5. Has the team tested their product(s) or service(s) in the market? 6. Does the team have a management structure that will make them successful? 7. Does the team understand its market and focus on it? 8. Does the team present themselves clearly? 9. Does the plan outline clearly the spending plan for any capital raised? 10. Why will this company be successful in 5 years, 10 years? BYU-ACE Association of Collegiate Entrepreneurs Business Resources 6
  7. 7. 11. Are the team members dedicated to the business, is there concrete evidence to prove it? 12. Is the plan clearly written? 13. Will the founders create obstacles to success? 14. Who are or will be the first customers? 15. Does the team show a good understanding of the market and their company’s finances? 16. Can this business structure compare to past success stories? 17. Is the business capable of defending itself from competitors? VENTURE CAPITAL QUESTIONS 1. Explain your product or service. 2. What are the top 3 Value Added Applications to the Customer? 3. Who is your management team and what are their credentials? 4. Who is your target market? 5. Why does the market need your product or service? 6. How much capital do you have in the venture? 7. What other investors own part of the company? 8. Who owns the company and what is their percentage? 9. How much capital do you need? 10. What is your intentional use of proceeds? 11. What are you doing in business currently? 12. What is your exit strategy? 13. If you were to advertise your product or service, what would you say in 30 seconds to persuade your target market to buy? 14. What is your projected revenue for three years? 15. What are your projected profits for three years? BYU-ACE Association of Collegiate Entrepreneurs Business Resources 7
  8. 8. BYU-ACE Association of Collegiate Entrepreneurs Business Resources 8