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  1. 1. Lippincott Library Entrepreneurial Research An introduction to library resources
  2. 2. Session Outline I. Welcome II. Library Resources – Print and Electronic III. The Business Plan A. Marketing Plan 1. Demographics 2. Competitors/Customers/Suppliers B. Financial Plan IV. Sources of Financing V. Sources of Business Ideas VI. E-Commerce
  3. 3. Library Resources <ul><li>Print </li></ul><ul><ul><li>- Pratt’s Guide to Venture Capital </li></ul></ul><ul><ul><li>- Small Business Sourcebook </li></ul></ul><ul><li>Electronic </li></ul><ul><li>- CD-ROM </li></ul><ul><ul><li>Simmons Choices III – [Market Research info] </li></ul></ul><ul><ul><li>- Penn Library’s networked databases </li></ul></ul><ul><ul><li>Business & Industry, D&B Million $ Database, </li></ul></ul><ul><ul><li>Hoover's Online, etc. </li></ul></ul><ul><ul><li>- Penn’s online catalog - FRANKLIN </li></ul></ul><ul><ul><li>- Websites – [linked from Lippincott’s HP] </li></ul></ul><ul><ul><li>Open Small Business Network - American Express </li></ul></ul><ul><li>Peerspectives – Edward Lowe Foundation </li></ul>
  4. 4. Library Resources <ul><li>LIPPINCOTT HOMEPAGE </li></ul><ul><li> </li></ul><ul><li>Get Help/Ask Us </li></ul><ul><li> Research Guides [Subject guides] </li></ul><ul><li>Entrepreneurship & Small Business </li></ul><ul><li>Advertising & Marketing </li></ul><ul><li>Database Search Aids [How to search the databases] </li></ul>
  5. 5. The Business Plan <ul><li>I. Executive Summary </li></ul><ul><li>- overview of problem, market and solution </li></ul><ul><li>II. General Company Description </li></ul><ul><li>- company description, goals and objectives </li></ul><ul><li>III. Products and Services </li></ul><ul><li>- what’s being offered and its uniqueness </li></ul><ul><li>IV. Marketing Plan </li></ul><ul><li>- demographics; competitors; suppliers </li></ul><ul><li>V. Management Plan </li></ul><ul><li>- organizational structure and operation </li></ul><ul><li>VI. Operational Plan </li></ul><ul><li>- methods of production and distribution </li></ul><ul><li>VII. Financial Plan </li></ul><ul><li>- revenue and expense projections </li></ul>
  6. 6. Creating a Business Plan Business Plans Handbook HD 62.7 B865 (RD) 9 volumes of sample plans. Do a keyword search in Franklin for business plan books. Selected Business Websites Entrepreneurship & Small Business Write a Business Plan Sample Business Plans
  7. 7. Marketing Plan DEMOGRAPHIC INFORMATION Sourcebook of Zip Code Demographics HA 203 S66 (RD) also on CD Simmons Choices III - CD U.S. Market Trends & Forecasts HF 5415.1 U7 (RD) Business Databases Business & Industry and TableBase Euromonitor's Global Market Information Database Lexis-Nexis – American Demographics Selected Business Websites Market Research The Right Site
  8. 8. Marketing Plan SUPPLIERS, COMPETITORS, CUSTOMERS Thomas Register T12 T6 (RS) Business Reference Directories – Company Directories Thomas Register CorpTech Explore on CD Business Databases D&B Million $ Database Hoover's Online Corporate Affiliations
  9. 9. Financial Plan Industry Norms and Key Business Ratios (D &B) HA 214 D815 (RD) also online database Annual Statement Studies (RMA) HA 214 R54 (RD) Almanac of Business and Industrial Financial Ratios HF 5681 R25 T68 (RD) Financial Studies of the Small Business HD 2346 U5 F55a (RD)
  10. 10. Sources of Financing Pratt’s Guide to Venture Capital Sources HG 65 G75 (RD) Gallante’s Venture Capital & Private Equity Directory HG 4961 V36 (RD) and on CD Selected Business Websites Venture Capital Entrepreneurship & Small Business U.S. Business Advisor U.S. Small Business Administration
  11. 11. Sources of Business Ideas Small Business Sourcebook - 2 vols. HD 2346 U5 S66 (RD) Trade Shows Worldwide T 394 T717 (RD) The Directory of Business Information Resources HF 54.52 U5 D567 (RD)
  12. 12. Ecommerce Business Databases ABI/Inform Business & Industry and TableBase Business Source Premier Factiva Ebusinessforum eMarketer Selected Business Websites E- Commerce
  13. 13. Good Luck! Entrepreneurs