3. Research method & Sample SizeResearch method & Sample Size
Research Method-Exploratory and
Descriptive
Sample size-200
Total respondents-88
Target demographic-Males and Females
from the ages of18-45 (according to the
ESA the bulk of “gamers” are in this age
range. )
4. Key QuestionsKey Questions
How willing are these users to adapt to new
technological advances?
What is the demographic profile of these “console”
players?
How frequently do they play?
Is price a factor when it comes to online gaming?
What improvements should be made regarding Xbox
360 or PS3?
How long have they been playing video games?
What are the benefits of each game console?
What type of games do they prefer?
How much would they be willing to pay for online
gaming?
6. Comparison in Sales FiguresComparison in Sales Figures
Xbox 360 PS3
Sales figures - 65.8
million units sold as of 12
January 2012
Sales Figures - 62
million units sold as of 31
December 2011
7. Strengths of Xbox 360Strengths of Xbox 360
Exclusive titles such
as Halo, Gears of
War
The Xbox 360's
online is very
organized, very
presentable, and has
many features such
as online messaging
through MSN
messenger.
8. Weaknesses of Xbox 360Weaknesses of Xbox 360
System failure rates
Cost of online
gaming
Games are on dual-
layer DVD’s (with a
maximum storage
capacity of 7.95GB)
Does not come with
rechargeable
controller
9. Strengths of PS3Strengths of PS3
Online gaming is Free
Games on Dual Layer
Blu-Ray disc which
holds up to 50gbs
(which is about six
times larger than Xbox
360’s dual-layer
DVD’s)
Comes with a wireless
controller and charger
Much lower system
failure rate.
10. Weaknesses of PS3Weaknesses of PS3
Questions about
security of its online
network
Less organized online
network
11. Statistics on gamingStatistics on gaming
According to a study released by the ESA
(Entertainment Software Association) in 2011
72% of American households play computer or
video games
Eighty-two percent of gamers are 18 years of age
or older.
Of the most frequent game purchasers, 52% are
male and 48% are female
Forty-two percent of all players are women.
12 is the average number of years adult gamers
have been playing computer or video games
15. How long have you been playingHow long have you been playing
video games?video games?
16. Graphic quality played a big role inGraphic quality played a big role in
the purchase of your game consolethe purchase of your game console
17. Price plays a factor in thePrice plays a factor in the
purchasing of a game consolepurchasing of a game console
18. The Xbox 360 is a reliable consoleThe Xbox 360 is a reliable console
19. The PS3 is a reliable consoleThe PS3 is a reliable console
20. Xbox 360 has a reliable onlineXbox 360 has a reliable online
gaming networkgaming network
21. The PS3 has a reliable online gamingThe PS3 has a reliable online gaming
networknetwork
22. I use my gaming console for otherI use my gaming console for other
things besides playing video gamesthings besides playing video games
23. On PS3 online gaming is Free, ThisOn PS3 online gaming is Free, This
influenced my decision to purchase thisinfluenced my decision to purchase this
consoleconsole
24. How much are you willing to playHow much are you willing to play
for online gamingfor online gaming
25. Exclusive titles were a big factor inExclusive titles were a big factor in
my purchasemy purchase
26. X box 360’s “red rings of death”X box 360’s “red rings of death”
discouraged me from purchasing a X boxdiscouraged me from purchasing a X box
360360
27. The Hacking of the PS3 online networkThe Hacking of the PS3 online network
discouraged me from purchasing a PS3discouraged me from purchasing a PS3
28. What Genre of Games do you play most?What Genre of Games do you play most?
(if more than one check the one that(if more than one check the one that
applies the most)applies the most)
34. Key FindingsKey Findings
65% of the respondents have been playing video games for over 15 years
A majority believe PS3 is a more reliable game console (which shows that
there is a negative perception of Xbox 360)
A majority of the respondents believe that Xbox 360 has a more reliable
online gaming network (which gives PS3 something to improve in)
A majority of respondents are willing to pay 20-50 dollars for online
gaming services (which means they value it and that free isn’t always
better)
Exclusive titles were a major factor in the purchase of these consoles
Demographics
Over half of the respondents had a household income ranging from under
$15,000 to $24,999
All of the respondents were single/never married and over half of the
respondents had an education level of at least some college
35. ConclusionConclusion
Being PS3 isn’t so far behind Xbox 360 in
sales figures I believe that people viewing
PS3 as a more Reliable console will be
one of the factors that end up pushing it
past Xbox 360 in sales figures
36. BibliographyBibliography
"Earnings Release FY12 Q2". Microsoft. Retrieved March 11, 2012. (
http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/SegmentResults/EntertainmentAn
)
"PlayStation®3 Worldwide Hardware Unit Sales (Unit: million)". Sony Computer Entertainment
Inc.. Retrieved 2012-04-03. (http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html)
http://unrealitymag.com/index.php/2009/10/28/a-gallery-of-pictures-featuring-the-red-ring-of-death/
The 2011 Essential Facts About the Computer and Video Game Industry
http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf
