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Frazer Waters | e: frazer@donedeal.ie | t: +353 85 706 7898
a smarter economy
SPARKED
€300 million | 3% GNP
Awareness Interest Consideration Intent
Purchase
Skip straight to …
User Journey
Morning Commute Midday Consumption Evening Browsing
Farmers browse 42 million page impressions
monthly
“With over 21,200 unique Farming Adverts currently placed & Goods to th...
71*
14*
12*
21*
19*
6*
Minutes spent per month
Assertive Passive
No.1 in Lifestyle
• Easy to sell your stuff.
• Browse 1000’s of ads.
• Save your favourites.
Products
Impact Ad Unit Billboard
• Home Page
• Channel page
• Classification Targeting
• 970 x 250
Mobile Leaderboard
• App Home Screen
• Channel targeting available
• Classification Search Page
Targeting
• 320 x 50
IPAD Half Page 300 x 600
• Performance 0.4 - 1% CTR
• High Engagement
• Channel Home Screen
• 300 x 600
Pinpoint the right audience
0
50000
100000
150000
200000
250000
300000
DoneDeal Farming -
Livestock
DoneDeal Farming -
Farm Machinery
Farmers Journal ...
0
10000
20000
30000
40000
50000
60000
70000
DoneDeal Farming
Livestock IOS
DoneDeal Farming
Machinery IOS
DoneDeal Farming...
0
2000
4000
6000
8000
10000
12000
14000
16000
John
Deere
Ford Case Zetor Massey
Furgeson
New
holland
Fiat Same
Deutz
Valtr...
Campaign options
Cross Device Advertising
• 400,000 page imps.
• 30 day campaign duration.
• Typical performance: 1,250 user
clicks.
• Book...
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Done deal farming 2016

  1. 1. Frazer Waters | e: frazer@donedeal.ie | t: +353 85 706 7898
  2. 2. a smarter economy SPARKED €300 million | 3% GNP
  3. 3. Awareness Interest Consideration Intent Purchase Skip straight to …
  4. 4. User Journey Morning Commute Midday Consumption Evening Browsing
  5. 5. Farmers browse 42 million page impressions monthly “With over 21,200 unique Farming Adverts currently placed & Goods to the value of €20 million for sale in the farming section alone, farmers are buying & selling online like never before ” Tomorrow's Ireland Report David McWilliams Sep 2014 Irish Economist
  6. 6. 71* 14* 12* 21* 19* 6* Minutes spent per month Assertive Passive
  7. 7. No.1 in Lifestyle • Easy to sell your stuff. • Browse 1000’s of ads. • Save your favourites.
  8. 8. Products
  9. 9. Impact Ad Unit Billboard • Home Page • Channel page • Classification Targeting • 970 x 250
  10. 10. Mobile Leaderboard • App Home Screen • Channel targeting available • Classification Search Page Targeting • 320 x 50
  11. 11. IPAD Half Page 300 x 600 • Performance 0.4 - 1% CTR • High Engagement • Channel Home Screen • 300 x 600
  12. 12. Pinpoint the right audience
  13. 13. 0 50000 100000 150000 200000 250000 300000 DoneDeal Farming - Livestock DoneDeal Farming - Farm Machinery Farmers Journal Independent - Farming Irish Agri Audiences Online: Responsive (unique visitors) *Comscore Data
  14. 14. 0 10000 20000 30000 40000 50000 60000 70000 DoneDeal Farming Livestock IOS DoneDeal Farming Machinery IOS DoneDeal Farming Livestock Android DoneDeal Farming Machinery Android Agri Audiences on DoneDeal mobile Agri Audiences on DoneDeal mobile
  15. 15. 0 2000 4000 6000 8000 10000 12000 14000 16000 John Deere Ford Case Zetor Massey Furgeson New holland Fiat Same Deutz Valtra Fendt FIAT Tractor Non brand DoneDeal Farming: Tractor Brand Searches per month Desktop IOS Android Totals Mar 16
  16. 16. Campaign options
  17. 17. Cross Device Advertising • 400,000 page imps. • 30 day campaign duration. • Typical performance: 1,250 user clicks. • Booking cost: €1,750 ex VAT. • Campaign length discounts discussable.

Farmers & DoneDeal

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