Smu tai personal branding 15 may 2014
•Download as PPTX, PDF•
1 like•2,125 views
Workshop taught to the advertising department of advertising Timerlin Institute at Souther Methodist University. Based on the development of a personal brand focused on use Internet and social networks. ---------------------------------- Workshop impartido para el departamento de publicidad del Timerlin advertising Institute de la Souther Methodist University sobre el desarrollo de una marca personal centrada en Internet y en redes sociales.
Recommended
More Related Content
Viewers also liked
Viewers also liked (10)
More from University of Balearic Islands
More from University of Balearic Islands (13)
Recently uploaded
Recently uploaded (20)
Smu tai personal branding 15 may 2014
- 1. #Personal Branding DR. FRANCISCO REJÓN-GUARDIA Workshop #PbradingTAI
- 8. “Is the practice of searching for one's own name, pseudonym, or screen name on a popular search engine in order to review the results” #Personal Branding| @franrejon
- 10. Doesn’t exist #Personal Branding| @franrejon
- 13. URL CONCEPT: FRANCISCO REJÓN GUARDIA NAME CONTENT SCORE CHANGE 1 Francisco Rejón-Guardia - Google Scholar Citations GOOGLE SCHOLAR ACADEMIC 1 NO 2 Francisco Rejón Guardia - Departamento de ... UGR PROFILE ACADEMIC 1 NO 3 CV – Francisco Rejón Guardia | #Franrejon blog MY BLOG PERSONAL 1 NO 4 Educational Applications of Clickers in University Teaching EDUCATION PAPER ACADEMIC 1 NO 5 Francisco Rejón Guardia - España | LinkedIn LINKEDIN ACADEMIC 1 NO 6 Motivational Factors that influence the Acceptance of ... - Ideas WORKING PAPER ACADEMIC 1 NO 7 Fran Rejón website. Página web de Francisco Rejón Guardia. WEB PAGE PERSONAL 1 NO 8 Francisco Rejón-Guardia - ResearchGate RESEARCHGATE ACADEMIC 1 NO 9 De todo un poco | #Franrejon blog 2º WEB PAGE PERSONAL 1 NO 10 Francisco Rejón-Guaria - Publications - ResearchGate RESEARCHGATE ACADEMIC 1 NO 11 Curso: “El mundo de la moda en las redes sociales” WORKSHOP ABOUT FASHION ACADEMIC 1 NO 12 Francisco Rejón y Guardia - Info de la persona - Búsqueda YASNI GENERAL 0 YES TOTAL 11 #Personal Branding| @franrejon
- 16. WE MUST TO BE AN INFLUENTIAL In any topic #Personal Branding| @franrejon
- 17. ACTION PLAN GOAL #Personal Branding| @franrejon
- 19. 1.Your personal name (not company service) you are your own company #Personal Branding| @franrejon Louise Veronica Ciccone MADONNA Christopher Kutcher ASHTON KUTCHER Sean John Combs PUFF DADDY
- 20. 2. What is your target? #Personal Branding| @franrejon
- 21. 3. Be specific with your personal tag/slogan? #Personal Branding| @franrejon
- 22. 3. Be specific with your personal tag/slogan? #Personal Branding| @franrejon “Creating strategic advantages now with the social standards of the future”
- 23. 4. Be professional and have fun (your are a real person) #Personal Branding| @franrejon
- 24. 5. Know what you want to be known for… What is your specialty? (teach, learn, blog, creativity, advertising, ma rketing…) #Personal Branding| @franrejon
- 25. 6. Know your story (be personal). #Personal Branding| @franrejon
- 26. 7. Be yourself accentuate your hobbies #Personal Branding| @franrejon Earn money, transforming your hobbies in your job
- 27. 8. Be consistent (short and long term). same picture, same slogan, same image Integrated Marketing Communication (IMC) 9. Get out there (open a blog now, Facebook page, Twitter profile) networks 10. Think long term (effort in your personal branding) #Personal Branding| @franrejon
- 29. 1. Make your personal brand 2. Webpage/blog 3. Networks 4. Be genuine – provide value – build culture #Personal Branding| @franrejon
- 31. Webpage/blog #Personal Branding| @franrejon Audience Specialty Visual identity Start point
- 32. Search Engine Optimization #Personal Branding| @franrejon
- 37. 1. Make your personal brand 2. Webpage/blog 3. Networks 4. Be genuine – provide value – build culture #Personal Branding| @franrejon
- 39. Social Media Optimization #Personal Branding| @franrejon
- 40. At the beginning we are an egg Up to you to be something else #Personal Branding| @franrejon
- 42. Networks #Personal Branding| @franrejon Public fan page Don t use a personal profile Promote your own content Be curators Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.
- 44. Networks #Personal Branding| @franrejon Discover the best time (prime time) Promote your own content Be curators Be grateful (followers and comments) Be interesting Asymmetric follow
- 45. Networks #Personal Branding| @franrejon Use Your LinkedIn Profile as a Resume Improve your network (add your blog)
- 46. Networks STRATEGY #Personal Branding| @franrejon 1. Post in your blog 2. Promote facebook your page 3. Tweet this post 4. Add to Linkedin
- 49. NEXT TREND - GROWTH HACKER #Personal Branding| @franrejon