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Smu tai personal branding 15 may 2014


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Workshop taught to the advertising department of advertising Timerlin Institute at Souther Methodist University. Based on the development of a personal brand focused on use Internet and social networks.
Workshop impartido para el departamento de publicidad del Timerlin advertising Institute de la Souther Methodist University sobre el desarrollo de una marca personal centrada en Internet y en redes sociales.

Published in: Marketing, Business, Technology
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Smu tai personal branding 15 may 2014

  1. 1. #Personal Branding DR. FRANCISCO REJÓN-GUARDIA Workshop #PbradingTAI
  2. 2. #Personal Branding| @franrejon
  3. 3. #Personal Branding| @franrejon
  4. 4. #Personal Branding| @franrejon
  5. 5. #Personal Branding| @franrejon
  6. 6. We are slaves
  7. 7. “Is the practice of searching for one's own name, pseudonym, or screen name on a popular search engine in order to review the results” #Personal Branding| @franrejon
  8. 8. #Personal Branding| @franrejon
  9. 9. Doesn’t exist #Personal Branding| @franrejon
  10. 10. #Personal Branding| @franrejon
  11. 11. #Personal Branding| @franrejon
  12. 12. URL CONCEPT: FRANCISCO REJÓN GUARDIA NAME CONTENT SCORE CHANGE 1 Francisco Rejón-Guardia - Google Scholar Citations GOOGLE SCHOLAR ACADEMIC 1 NO 2 Francisco Rejón Guardia - Departamento de ... UGR PROFILE ACADEMIC 1 NO 3 CV – Francisco Rejón Guardia | #Franrejon blog MY BLOG PERSONAL 1 NO 4 Educational Applications of Clickers in University Teaching EDUCATION PAPER ACADEMIC 1 NO 5 Francisco Rejón Guardia - España | LinkedIn LINKEDIN ACADEMIC 1 NO 6 Motivational Factors that influence the Acceptance of ... - Ideas WORKING PAPER ACADEMIC 1 NO 7 Fran Rejón website. Página web de Francisco Rejón Guardia. WEB PAGE PERSONAL 1 NO 8 Francisco Rejón-Guardia - ResearchGate RESEARCHGATE ACADEMIC 1 NO 9 De todo un poco | #Franrejon blog 2º WEB PAGE PERSONAL 1 NO 10 Francisco Rejón-Guaria - Publications - ResearchGate RESEARCHGATE ACADEMIC 1 NO 11 Curso: “El mundo de la moda en las redes sociales” WORKSHOP ABOUT FASHION ACADEMIC 1 NO 12 Francisco Rejón y Guardia - Info de la persona - Búsqueda YASNI GENERAL 0 YES TOTAL 11 #Personal Branding| @franrejon
  13. 13. #Personal Branding| @franrejon
  14. 14. #Personal Branding| @franrejon
  15. 15. WE MUST TO BE AN INFLUENTIAL In any topic #Personal Branding| @franrejon
  16. 16. ACTION PLAN GOAL #Personal Branding| @franrejon
  17. 17. #Personal Branding| @franrejon
  18. 18. 1.Your personal name (not company service)  you are your own company #Personal Branding| @franrejon Louise Veronica Ciccone  MADONNA Christopher Kutcher  ASHTON KUTCHER Sean John Combs PUFF DADDY
  19. 19. 2. What is your target? #Personal Branding| @franrejon
  20. 20. 3. Be specific with your personal tag/slogan? #Personal Branding| @franrejon
  21. 21. 3. Be specific with your personal tag/slogan? #Personal Branding| @franrejon “Creating strategic advantages now with the social standards of the future”
  22. 22. 4. Be professional and have fun (your are a real person) #Personal Branding| @franrejon
  23. 23. 5. Know what you want to be known for… What is your specialty? (teach, learn, blog, creativity, advertising, ma rketing…) #Personal Branding| @franrejon
  24. 24. 6. Know your story (be personal). #Personal Branding| @franrejon
  25. 25. 7. Be yourself  accentuate your hobbies #Personal Branding| @franrejon Earn money, transforming your hobbies in your job
  26. 26. 8. Be consistent (short and long term). same picture, same slogan, same image Integrated Marketing Communication (IMC) 9. Get out there (open a blog now, Facebook page, Twitter profile) networks 10. Think long term (effort in your personal branding) #Personal Branding| @franrejon
  27. 27. #Personal Branding| @franrejon
  28. 28. 1. Make your personal brand 2. Webpage/blog 3. Networks 4. Be genuine – provide value – build culture #Personal Branding| @franrejon
  29. 29. Webpage/blog #Personal Branding| @franrejon
  30. 30. Webpage/blog #Personal Branding| @franrejon Audience Specialty Visual identity Start point
  31. 31. Search Engine Optimization #Personal Branding| @franrejon
  32. 32. #Personal Branding| @franrejon
  33. 33. #Personal Branding| @franrejon
  34. 34. #Personal Branding| @franrejon
  35. 35. #Personal Branding| @franrejon
  36. 36. 1. Make your personal brand 2. Webpage/blog 3. Networks 4. Be genuine – provide value – build culture #Personal Branding| @franrejon
  37. 37. Networks #Personal Branding| @franrejon
  38. 38. Social Media Optimization #Personal Branding| @franrejon
  39. 39. At the beginning we are an egg Up to you to be something else #Personal Branding| @franrejon
  40. 40. Networks #Personal Branding| @franrejon
  41. 41. Networks #Personal Branding| @franrejon Public fan page Don t use a personal profile Promote your own content Be curators  Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.
  42. 42. Networks #Personal Branding| @franrejon
  43. 43. Networks #Personal Branding| @franrejon Discover the best time (prime time) Promote your own content Be curators Be grateful (followers and comments) Be interesting Asymmetric follow
  44. 44. Networks #Personal Branding| @franrejon Use Your LinkedIn Profile as a Resume Improve your network (add your blog)
  45. 45. Networks STRATEGY #Personal Branding| @franrejon 1. Post in your blog 2. Promote facebook your page 3. Tweet this post 4. Add to Linkedin
  46. 46. #Personal Branding| @franrejon
  47. 47. NEXT TREND - GROWTH HACKER #Personal Branding| @franrejon
  48. 48. #Personal Branding| @franrejon
  49. 49. GRACIAS