Windows Live Mail Paul Major, Director Rajit Marwah, Sr. Product Manager David Barlin, Sr. Business Manager, Monetization ...
2 trends: Make it easier for me I want to know precisely I can do it myself Tell me what happens
Windows Live makes it possible <ul><li>Windows Live is a series of products and services from Microsoft, made to work seam...
MSN Hotmail –  Where we began <ul><li>Largest free email service in the world with 260+ million active accounts </li></ul>...
Windows Live Mail –  Successor to Hotmail <ul><li>What is Windows Live Mail? </li></ul><ul><ul><li>Next generation web ema...
Windows Live Mail What Are People Doing in Mail? Amsterdam, NL 5 October, 2006
What are People Doing in Mail? <ul><li>We have always had a picture of our users  </li></ul><ul><li>They want something th...
A Key Place for Lifestyle Discussion <ul><li>Did you know that WLM users  discuss the following topics in their emails ? <...
A Key Place for Deciding What to Buy <ul><li>75% of males discuss  electronic and gadgets  purchases via email </li></ul><...
Point of Influence Movie studios should advertise on Thursday & Friday <ul><li>Mail users are influencing each others’ dec...
Social Arrangements plans discussed in WLM Movies, Concerts, Dining 49% 25% TOTAL 22% Female 36% 42% 36% Age 51 - 65 16% 4...
Point of Influence -  Financial Services, Career, & Education advertisers should advertise on Mon, Wed, and Payday <ul><li...
Financial Services purchases discussed in WLM Question :  “When I am planning to buy the following types of products, I di...
Windows Live Mail Feature Highlights <ul><li>Mail </li></ul><ul><ul><li>New inbox look & feel </li></ul></ul><ul><ul><ul><...
Where We Are Today <ul><li>Over 8 million beta customers </li></ul><ul><li>Beta version available in 12 Languages -  US, U...
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Windows Live Mail  - anywhere & any device Windows Live Mail web Windows Live Mail desktop Windows Live Mail mobile
Q & A
 
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Windows Live Mail

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Paul Major (Director), Rajit Marwah (Sr. Product Manager), David Barlin (Sr. Business Manager, Monetization) - The Netherlands, October 5, 2006

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  • Windows Live Mail

    1. 1. Windows Live Mail Paul Major, Director Rajit Marwah, Sr. Product Manager David Barlin, Sr. Business Manager, Monetization The Netherlands, Oct. 5, 2006
    2. 2. 2 trends: Make it easier for me I want to know precisely I can do it myself Tell me what happens
    3. 3. Windows Live makes it possible <ul><li>Windows Live is a series of products and services from Microsoft, made to work seamlessly together so that users will be..… </li></ul>Online Informed Safe … ..always and everywhere
    4. 4. MSN Hotmail – Where we began <ul><li>Largest free email service in the world with 260+ million active accounts </li></ul><ul><li>Launched in 1996, acquired in January 1998 </li></ul><ul><li>Scale grew beyond original design principles and technologies </li></ul><ul><ul><li>From 8 million at acquisition to 260+ million active accounts today </li></ul></ul><ul><ul><li>From US/EN to 17 languages and customers in virtually every country in the world </li></ul></ul><ul><li>Made BandAid fixes, but that wasn’t sustainable for the long-term </li></ul>
    5. 5. Windows Live Mail – Successor to Hotmail <ul><li>What is Windows Live Mail? </li></ul><ul><ul><li>Next generation web email service from Microsoft (currently in beta) </li></ul></ul><ul><ul><li>Built from the ground up utilizing latest web technologies (AJAX and server infrastructure) </li></ul></ul><ul><ul><li>Incorporates feedback and insight from Hotmail, Outlook Express, Outlook, Entourage, and OWA </li></ul></ul><ul><ul><li>Integrates with other Windows Live services such as Windows Live Messenger and Live.com to deliver powerful, seamless communication </li></ul></ul><ul><ul><li>Existing customers can upgrade to Windows Live Mail and still us their @hotmail.com or @msn.com IDs </li></ul></ul><ul><li>Objective: Smart, Personal, Reliable Web Email Service </li></ul><ul><ul><li>Delivering an experience customers will find compelling for their Primary mail experience </li></ul></ul><ul><ul><li>Developing web mail for the next decade and beyond </li></ul></ul><ul><ul><ul><li>Integrated online communication experience </li></ul></ul></ul>
    6. 6. Windows Live Mail What Are People Doing in Mail? Amsterdam, NL 5 October, 2006
    7. 7. What are People Doing in Mail? <ul><li>We have always had a picture of our users </li></ul><ul><li>They want something that is Smart, Personal, and Reliable </li></ul><ul><li>We’ve recently done some research that helps us understand why </li></ul><ul><li>Methodology </li></ul><ul><ul><li>3 rd party research partner (Metrixlab) </li></ul></ul><ul><ul><li>Asked over 2,500 US WLM users how they use mail </li></ul></ul><ul><ul><li>What topics do you talk about? </li></ul></ul><ul><ul><li>How does mail help you when you buy products? </li></ul></ul><ul><ul><li>WorldWide study in the next few months </li></ul></ul>
    8. 8. A Key Place for Lifestyle Discussion <ul><li>Did you know that WLM users discuss the following topics in their emails ? </li></ul><ul><li>74% of males and 78% of females discuss social arrangements, such as what movies/films, concerts or events to see or where to eat via email </li></ul><ul><li>79% of females discuss travel plans via email </li></ul><ul><li>81% of males discuss electronics and gadgets via email </li></ul><ul><li>69% of females discuss health and medicine - the health and care of themselves, friends, and family - via email </li></ul>Source : Report Ad Aspects – USA - Microsoft Windows P06729, © August 2006
    9. 9. A Key Place for Deciding What to Buy <ul><li>75% of males discuss electronic and gadgets purchases via email </li></ul><ul><li>61% of 18-35 year olds discuss music purchases via email </li></ul><ul><li>58% of males discuss auto purchases via email </li></ul><ul><li>52% of females discuss clothes and accessories purchases via email </li></ul><ul><li>45% of females discuss beauty products purchases via email </li></ul>Did you know that WLM users when planning to buy the following types of products, discuss the purchase in their emails ? Source : Report Ad Aspects – USA - Microsoft Windows P06729, © August 2006
    10. 10. Point of Influence Movie studios should advertise on Thursday & Friday <ul><li>Mail users are influencing each others’ decisions through conversations with the people they care about </li></ul>So what do you want to do this weekend? Hey, I hear Spiderman 6 is great. Let’s go to the movies! Jim is in town; what should we do? Is there anything good opening in theaters this weekend? Before making weekend plans 75% of users discuss their options via email <ul><li>Source : </li></ul><ul><li>Ad Aspects (MetrixLab) USA Report </li></ul><ul><li>2,378 users completed the survey in US </li></ul><ul><li>Microsoft Windows P06729, © August 2006 </li></ul>consumers as advocates
    11. 11. Social Arrangements plans discussed in WLM Movies, Concerts, Dining 49% 25% TOTAL 22% Female 36% 42% 36% Age 51 - 65 16% 48% 26% Male 50% 24% 22% Age 18 - 35 49% 29% 27% Age 36 - 50 24% 49% 10% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% <ul><li>Source : </li></ul><ul><li>Ad Aspects (MetrixLab) USA Report </li></ul><ul><li>2,378 users completed the survey in US </li></ul><ul><li>Microsoft Windows P06729, © August 2006 </li></ul>Question: “I discuss the following topics in my emails:” 26% Very likely Likely Unlikely
    12. 12. Point of Influence - Financial Services, Career, & Education advertisers should advertise on Mon, Wed, and Payday <ul><li>Enthusiasts think about their money & future everyday – many of us think about them on Monday & payday </li></ul><ul><li>41% of users discuss financial services </li></ul><ul><li>68% of users discuss their careers </li></ul>My boss is driving me crazy… Jim, I’m thinking of buying MSFT, what do you think? Will our pensions be secure when we retire? Ryan, you’re a nurse – what do you think, should I try it? consumers as advocates
    13. 13. Financial Services purchases discussed in WLM Question : “When I am planning to buy the following types of products, I discuss (or would discuss) the purchase in my emails:” 10% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% <ul><li>Source : </li></ul><ul><li>Ad Aspects (MetrixLab) USA Report </li></ul><ul><li>2,378 users completed the survey in US </li></ul><ul><li>Microsoft Windows P06729, © August 2006 </li></ul>10% 31% 59% TOTAL 66% Female 8% 26% 66% Age 51 - 65 7% 27% 58% Male 32% 11% 57% Age 18 - 35 31% 11% 59% Age 36 - 50 10% 32% Very likely Likely Unlikely
    14. 14. Windows Live Mail Feature Highlights <ul><li>Mail </li></ul><ul><ul><li>New inbox look & feel </li></ul></ul><ul><ul><ul><li>Reading pane, Drag/Drop, Right-click functions, Streamlined attachment download, Multi-select items </li></ul></ul></ul><ul><ul><li>Safety features: “Infobar” Flags inbound messages (Red, yellow, White) Improved phishing detection, virus scan and clean, simplified spam management (Report & Delete) </li></ul></ul><ul><ul><li>2GB inbox </li></ul></ul><ul><ul><li>Customizable - Column and reading pane resizing, adjustable Reading pane location, Pick Color Schemes </li></ul></ul><ul><ul><li>Search: Integrated Web & Mail (includes subject, address, message body) </li></ul></ul><ul><ul><li>Import Contacts from Outlook & Outlook Express </li></ul></ul><ul><li>Calendar – New Windows Live look & feel, sharing </li></ul><ul><li>Contacts </li></ul><ul><ul><li>Single click addition of contacts when sending mails </li></ul></ul><ul><ul><li>Auto-complete of contact info in emails </li></ul></ul>
    15. 15. Where We Are Today <ul><li>Over 8 million beta customers </li></ul><ul><li>Beta version available in 12 Languages - US, UK, Japan, China, Netherlands, France, Germany, Italy, Spain, Canada, Brazil and Australia </li></ul><ul><li>Beta customer input is fundamental in prioritizing features, defining development milestones, & determining rollout pace </li></ul><ul><li>Next milestone (M8) update will take place in the coming weeks (expect to see some testing in the next week or so) </li></ul><ul><ul><li>Faster page downloads </li></ul></ul><ul><ul><li>Cleaner user interface w/ new personal color sections </li></ul></ul><ul><ul><li>Improved safety </li></ul></ul><ul><ul><li>Tips to help consumers better understand new features </li></ul></ul>
    16. 16. Preview
    17. 17. Windows Live Mail - anywhere & any device Windows Live Mail web Windows Live Mail desktop Windows Live Mail mobile
    18. 18. Q & A

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