Beyond Reality ADvertising BRAD ... inspired by future ...
Agenda INTRODUCTIE <ul><li>Jeroen Mol </li></ul><ul><li>Fred Veldhuis </li></ul><ul><li>Touching Media </li></ul>BRAD <ul>...
Wie zijn wij? JEROEN MOL PRIVE ZAKELIJK KENMERKEN <ul><li>GETROUWD </li></ul><ul><li>HOORN </li></ul><ul><li>LEVI </li></u...
Wie zijn wij? FRED VELDHUIS PRIVE ZAKELIJK KENMERKEN <ul><li>SAMENWONEND </li></ul><ul><li>BUNSCHOTEN </li></ul><ul><li>RE...
Wie zijn wij? <ul><li>Touching Media B.V. </li></ul><ul><ul><ul><li>opgericht in 2007 </li></ul></ul></ul><ul><ul><ul><ul>...
 
BRAD – Workflow  <ul><li>Beyond Reality ADvertising </li></ul><ul><ul><ul><li>Eenvoudige workflow </li></ul></ul></ul><ul>...
BRAD – Business Model LICENTIES <ul><li>25 PROCENT </li></ul><ul><li>LICENTIE </li></ul>SCENARIO <ul><li>CODEREN </li></ul...
Waarom wij? TOEKOMST <ul><li>AR heeft toekomst </li></ul>“ AR matches digital media with the physical world, providing an ...
50K, en nu? <ul><li>Investeren in eerste AR-board game  </li></ul><ul><ul><ul><ul><li>Time to market drie maanden </li></u...
 
Samenvattend <ul><li>Innovatie met een Hoofdletter! </li></ul><ul><li>AR onmisbaar deel van het toekomstige leven </li></u...
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Touching Media - Fred Veldhuis

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Nationaal ICT Event
Media Plaza
Frankwatching

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Touching Media - Fred Veldhuis

  1. 1. Beyond Reality ADvertising BRAD ... inspired by future ...
  2. 2. Agenda INTRODUCTIE <ul><li>Jeroen Mol </li></ul><ul><li>Fred Veldhuis </li></ul><ul><li>Touching Media </li></ul>BRAD <ul><li>Demo </li></ul><ul><li>Proces Flow </li></ul><ul><li>Business Model </li></ul>CONCLUSIE <ul><li>Kiezen voor BRAD </li></ul><ul><li>Samenvattend </li></ul>
  3. 3. Wie zijn wij? JEROEN MOL PRIVE ZAKELIJK KENMERKEN <ul><li>GETROUWD </li></ul><ul><li>HOORN </li></ul><ul><li>LEVI </li></ul><ul><li>ROSANNE </li></ul><ul><li>SPANJE </li></ul><ul><li>BEDRIJFSKUNDE </li></ul><ul><li>WONINGNET </li></ul><ul><li>DE ALLIANTIE </li></ul><ul><li>OWNSITE </li></ul><ul><li>MITRIDATE </li></ul><ul><li>CREATIEF </li></ul><ul><li>INNOVATIEF </li></ul><ul><li>TECHNISCH </li></ul><ul><li>ENTHOUSIAST </li></ul><ul><li>EIGENWIJS </li></ul>
  4. 4. Wie zijn wij? FRED VELDHUIS PRIVE ZAKELIJK KENMERKEN <ul><li>SAMENWONEND </li></ul><ul><li>BUNSCHOTEN </li></ul><ul><li>REIZEN </li></ul><ul><li>MUZIEK </li></ul><ul><li>THEATER </li></ul><ul><li>BEDRIJFSKUNDE </li></ul><ul><li>ECONOMIE </li></ul><ul><li>DHL </li></ul><ul><li>SHELL </li></ul><ul><li>FCV CONSULT </li></ul><ul><li>FOCUS </li></ul><ul><li>AMBITIE </li></ul><ul><li>STRUCTUUR </li></ul><ul><li>BETROKKEN </li></ul><ul><li>NETWERKEN </li></ul>
  5. 5. Wie zijn wij? <ul><li>Touching Media B.V. </li></ul><ul><ul><ul><li>opgericht in 2007 </li></ul></ul></ul><ul><ul><ul><ul><li>50% eigendom OwnVentures B.V. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>50% eigendom Cornucopia Beheer B.V. </li></ul></ul></ul></ul><ul><ul><ul><li>geen vreemd vermogen </li></ul></ul></ul><ul><ul><ul><li>geen venture capital </li></ul></ul></ul><ul><ul><ul><li>4 FTE </li></ul></ul></ul>INTERACTIVE PROJECTIONS HOLOGRAPHIC PROJECTIONS AUGMENTED REALITY
  6. 7. BRAD – Workflow <ul><li>Beyond Reality ADvertising </li></ul><ul><ul><ul><li>Eenvoudige workflow </li></ul></ul></ul><ul><ul><ul><li>Snel van concept tot eindproduct </li></ul></ul></ul>FASE 1: INTAKE <ul><li>INVENTARISATIE </li></ul><ul><li>PvA </li></ul><ul><li>OFFERTE </li></ul>FASE 2: SETUP <ul><li>SERVERCONFIG </li></ul><ul><li>WEBOMGEVING </li></ul><ul><li>KOPPELINGEN </li></ul><ul><li>TRIGGERS </li></ul><ul><li>EXTRA’S </li></ul>FASE 3: IMPLEMENTATIE <ul><li>CONTENT </li></ul><ul><li>CODEREN </li></ul><ul><li>TESTEN </li></ul><ul><li>ACCEPTATIE </li></ul><ul><li>GO LIVE </li></ul>
  7. 8. BRAD – Business Model LICENTIES <ul><li>25 PROCENT </li></ul><ul><li>LICENTIE </li></ul>SCENARIO <ul><li>CODEREN </li></ul><ul><li>3D-CONTENT </li></ul><ul><li>CONCEPT </li></ul><ul><li>PROJECTMGT </li></ul><ul><li>EXTRA’S </li></ul>OVERIG <ul><li>DEALERS </li></ul><ul><li>PARTNERS </li></ul><ul><li>EIGEN </li></ul><ul><li>PRODUCTEN </li></ul>
  8. 9. Waarom wij? TOEKOMST <ul><li>AR heeft toekomst </li></ul>“ AR matches digital media with the physical world, providing an immersive and location aware experience. Mobile devices will increasingly incorporate context and location awareness in the coming years, and AR helps us better understand how association digital media with physical locations can not only be fun and informative but also useful in our personal and professional lives.” Phil McKinney, VP en CTO Personal System Group, Hewlett Packard ECONOMISCH <ul><li>Creatie van </li></ul><ul><li>nieuwe markten </li></ul><ul><li>Aanvulling op </li></ul><ul><li>bestaande markten </li></ul>“ What do the games of 2043 look like? “I think you would call them ‘augmented reality’” Futurist Bruce Sterling about games in 2043 (in front of a developer only audience in the Austin Game Developer Conference) MAATSCHAPPELIJK <ul><li>Nieuwe manieren </li></ul><ul><li>van educatie door </li></ul><ul><li>toepassen AR </li></ul>My trials also suggested that AR games such as &quot;Reliving the Revolution&quot; can enhance learning because it can: 1. Create an authentic &quot;practice field&quot; for solving problems and using real-world contexts and tools. 2. Increase the potential for collaboration among participants, and enhance opportunities for reflection. 3. Enable participants to take on and express new identities through role-playing. 4. Encourage participants to explore more deeply a physical site and to consider interactions between the real and virtual worlds. Thesis (S.M.)--Massachusetts Institute of Technology Dept. of Comparative Media Studies
  9. 10. 50K, en nu? <ul><li>Investeren in eerste AR-board game </li></ul><ul><ul><ul><ul><li>Time to market drie maanden </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Introductie september 2009 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Contacten met resellers in de USA </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Contacten met resellers in de BeNeLux </li></ul></ul></ul></ul><ul><ul><ul><ul><li>De nieuwe hit in december ! </li></ul></ul></ul></ul>Wordt dit de tweede wereldprimeur van Touching Media?
  10. 12. Samenvattend <ul><li>Innovatie met een Hoofdletter! </li></ul><ul><li>AR onmisbaar deel van het toekomstige leven </li></ul><ul><li>AR creëert nieuwe markten </li></ul><ul><li>AR vult bestaande markten aan </li></ul><ul><li>Business Model met veel potentie </li></ul><ul><li>Touching Media een gezond bedrijf met potentie </li></ul><ul><li>50K wordt goed besteed in nieuwe innovaties! </li></ul>

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