<ul><li>TIM-ONLINE™: </li></ul><ul><li>Next Generation Research </li></ul><ul><li>Radio Formats & Playlists </li></ul><ul>...
Wie ? <ul><li>KlapperCom/ActiveReaction: </li></ul><ul><li>Ervaring met testen radio formats </li></ul><ul><li>Via real-ti...
Hoe? <ul><li>Real-time  onderzoeksmethoden : </li></ul><ul><li>TIM-Online™ </li></ul><ul><li>TIM-Studio™ </li></ul><ul><li...
Wat? <ul><li>Pre- en posttesten  impact  radio...: </li></ul><ul><li>... formats </li></ul><ul><li>...  playlists </li></u...
Waarom? <ul><li>Doel  van real-time onderzoek: </li></ul><ul><li>Sterkte/zwakteanalyse formats </li></ul><ul><li>Registrer...
Demo <ul><li>Playlist  testing </li></ul><ul><li>( muziekzenders ) </li></ul>
Ervaring … (1) <ul><li>Key drivers  formats : </li></ul><ul><li>Lengte items </li></ul><ul><li>Emotie presentatoren/gasten...
Ervaring … (2) <ul><li>Key drivers  commercials : </li></ul><ul><li>Stijging en daling geboeidheid </li></ul><ul><li>Sterk...
Ervaring … (3) <ul><li>Key drivers  sponsoring : </li></ul><ul><li>Herinnering </li></ul><ul><li>Herkenning </li></ul><ul>...
Contact Marcel Vlietstra ActiveReaction (w): www.TIMonline.tv (t): (020) 676 2626
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TIM-ONLINE™: Next Generation Research Radio Formats & Playlist

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Cross Media Café Radio
iMMovator Cross Media Network
13 maart 2007 Hilversum
Marcel Vlietstra, TIMonline

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  • Marcel Vlietstra, Business Development van online onderzoeksbureau ActiveReaction In samenwerking met onderzoeksbureau Klapper Communications bieden we nieuwe real-time onderzoeksinstrumenten om radio (maar ook tv) formats en playlists te verbeteren.
  • TIM-ONLINE™: Next Generation Research Radio Formats & Playlist

    1. 1. <ul><li>TIM-ONLINE™: </li></ul><ul><li>Next Generation Research </li></ul><ul><li>Radio Formats & Playlists </li></ul><ul><li>‘ Pitch!’ @ Cross Media Café </li></ul><ul><li>Dinsdag 13 maart 2007 </li></ul>
    2. 2. Wie ? <ul><li>KlapperCom/ActiveReaction: </li></ul><ul><li>Ervaring met testen radio formats </li></ul><ul><li>Via real-time feedbacktechnologieën </li></ul><ul><li>Eigen R&D afdeling </li></ul><ul><li>Eigen access panel (studio/online) </li></ul><ul><li>Geavanceerde analyse op format data </li></ul>
    3. 3. Hoe? <ul><li>Real-time onderzoeksmethoden : </li></ul><ul><li>TIM-Online™ </li></ul><ul><li>TIM-Studio™ </li></ul><ul><li>TIM-Live™ </li></ul>
    4. 4. Wat? <ul><li>Pre- en posttesten impact radio...: </li></ul><ul><li>... formats </li></ul><ul><li>... playlists </li></ul><ul><li>... sponsoring </li></ul><ul><li>... product placements </li></ul>
    5. 5. Waarom? <ul><li>Doel van real-time onderzoek: </li></ul><ul><li>Sterkte/zwakteanalyse formats </li></ul><ul><li>Registreren wear-out playlists </li></ul><ul><li>Optimaliseren sponsorherkenning </li></ul><ul><li>Vergroten effectiviteit product placements </li></ul>
    6. 6. Demo <ul><li>Playlist testing </li></ul><ul><li>( muziekzenders ) </li></ul>
    7. 7. Ervaring … (1) <ul><li>Key drivers formats : </li></ul><ul><li>Lengte items </li></ul><ul><li>Emotie presentatoren/gasten </li></ul><ul><li>Gedrevenheid presentatie onderwerp </li></ul><ul><li>‘ Gezelligheid’ onderdelen (acties) </li></ul><ul><li>Nieuwe informatie </li></ul>
    8. 8. Ervaring … (2) <ul><li>Key drivers commercials : </li></ul><ul><li>Stijging en daling geboeidheid </li></ul><ul><li>Sterke pay-off </li></ul><ul><li>Boodschapoverdracht </li></ul><ul><li>Koopintentie </li></ul><ul><li>Opvallendheid in blok </li></ul>
    9. 9. Ervaring … (3) <ul><li>Key drivers sponsoring : </li></ul><ul><li>Herinnering </li></ul><ul><li>Herkenning </li></ul><ul><li>Geboeidheid </li></ul><ul><li>Houding t.o.v. de sponsor </li></ul><ul><li>Gedrag </li></ul>
    10. 10. Contact Marcel Vlietstra ActiveReaction (w): www.TIMonline.tv (t): (020) 676 2626

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