Rabo Mobiel Introduction, Mobile Financial Services and NFC Innovation


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Contactloze identificatie en registratie, Media Plaza Utrecht, 17 juni 2008, Chrisjan de Weerd, Rabo Mobiel

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  • 03/06/09
  • Rabo Mobiel Introduction, Mobile Financial Services and NFC Innovation

    1. 1. Rabo Mobiel Introduction, Mobile Financial Services and NFC Innovation Rabo Mobiel Chrisjan de Weerd Senior Product Manager, Rabo Mobiel B.V. ( [email_address] ) NFC Toegang, 17 June 2008
    2. 2. About Rabobank / Rabo Mobiel <ul><li>Rabobank </li></ul><ul><li>NL: ~3 mln internet banking customers, 7 mln customers overall (~50% consumer market share) </li></ul><ul><li>1400 local banks </li></ul><ul><li>NL population: 16,5 mln </li></ul><ul><li>Strong loyalty, broad national customer coverage, key segments: consumers and small business </li></ul><ul><li>Tradition of innovation </li></ul><ul><li>AAA rating (Moody's, Standard & Poor's), top-15 world financial institution </li></ul><ul><li>Rabo Mobiel </li></ul><ul><li>Started in summer 2005, market launch in November 2006 </li></ul><ul><li>~125.000 customers, postpaid/prepaid, ZZP, all customer segments, regions. </li></ul><ul><li>2 Roles: MVNO and Mobile Financial Services Incubator </li></ul>
    3. 3. NL Mobile Marketplace (2008), incl. 50 MVNO/ESPs
    4. 5. Rabo Mobiel in the Marketplace
    5. 6. Rabo Mobiel in the Marketplace
    6. 7. What you get with Rabo Mobiel <ul><li>Great Mobile Telecommunications Product – bundles or bundle-free, unlimited internet, competitive tariffs, SMS packages, MKB offers </li></ul><ul><li>Core Rabobank Values - trust, security, quality, easy-to-use services, cooperative value </li></ul><ul><li>Online Self-Care Environment </li></ul><ul><li>Commitment to innovation - core asset for differentiation is Mobile Financial Services </li></ul><ul><li>Secure mobile banking </li></ul>
    7. 8. Rabo Mobiel High-Level ESP Architecture <ul><li>Core ESP business maintained in-house , e.g. billing, customer management and support, sales and marketing. </li></ul><ul><li>Telco with MNO , which provides telco services, switching, core, transmission and radio network, some VAS. </li></ul><ul><li>Close Rabobank partnership and cooperation with local banks, but Rabo Mobiel is an independent company - for speed, innovation, customer experience trials </li></ul>LOGISTICS DELIVERY RETURNED GOODS REPAIRS CUSTOMER SERVICE BACK-OFFICE IN-BOUND HELPDESK NUMBER PORTABILITY LAWFUL INTERCEPTION CONTENT PARTNERS INFRASTRUCTURE OTA, WAP, VAS PARTNERS SYSTEMS SUPPORT IT SUPPORT MNO
    8. 9. Rabo Mobiel Milestones Date Milestone August 2005 Begin feasibility phase, market survey, business planning ( MVNO ) Jan 2006 Rabobank gives “green light” for Rabo Mobiel build ( MVNO ) May 2006 Company begins official operation ( MVNO ) Nov 2006 Nation-wide launch of Postpaid services ( MVNO ) Mar 2007 Launch of segment propositions and packages ( MVNO ) May 2007 Launch of NFC payment vending trials (Coca-Cola, FEBO) ( MFS ) Jun 2007 Nation-wide launch of Prepaid services, retail operations ( MVNO ) Dec 2007 Sales growth, pilot group (30) local banks actively selling ( MVNO ) Jan 2007 Completed successful C1000 mobile payments trial (debit) ( MFS ) Feb 2008 First NFC ticketing roll-out (Diergaarde Blijdoorp) ( MFS ) Apr 2008 Transition from Orange network to KPN network, > 100k active clients ( MVNO ) May 2008 Launch Postpaid services in retail ( MVNO ) Jun 2008 Nation-wide launch of Rabo SMS Betalen (P2P payments) ( MFS ) Jul 2008 120 local banks actively selling ( MVNO )
    9. 10. Rabobank Banking & Payment Innovation 1980 1990 2000 2010 1981 – First ATM in NL 1986 – Pin Retail PoS 1989 – Telebanking 1994 – 1st web portal www.tref.nl 1995 – “Rabofoon” IVR Banking 1996 – Internetbankieren launched 1999 – 1st bank WAP site launched (mmm.rabobank.nl) 2003 – Mobielbankieren on i-Mode 2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones 2004 – MiniTix Online Launched 2007 – MiniTix SMS 2006 – Open Mobile Internet (OMI) programme launched 2006 – Rabo Mobile launched (world’s first bank MVNO) 2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off 2008 – Mobielbankieren up to €50k (RR) 2008 – NFC Payments Roll-Out 2008 – SMS Betalen Launched 2005 – Rabo tv 2007 – Rabo Schoolbank NFC Cashless Schools
    10. 11. Some Challenges <ul><li>In NL, electronic payments are a mature model. 98% debit card penetration , ubiquitous usage and availability, low cost </li></ul><ul><li>Do consumers identify the mobile phone as a payment device? </li></ul><ul><li>Weaknesses in mobile and banking industries applicable . </li></ul><ul><li>Rabobank’s brand / trust critical to protect . Bank = perception of trust </li></ul><ul><li>“ Security” is always a balance between high levels of protection and usability . </li></ul><ul><li>Mobile security will never match secure, tamper-evident devices. </li></ul>… Online & Offline Token / Authentication (various GSM/IP) + knowledge (TIN) UBT Subset of financial services (authorisation) Knowledge (TIN) Mobile Phone (IVR) Subset of financial services (authorisation) Online Authentication (various GSM/IP) + knowledge (TIN) Mobile Phone (browser) Large amount of financial services (includes signing) Offline Token (Random Reader) + Bank Pass + knowledge (PIN) Television and PC All financial services Passport, Driver’s Licence + Bank Pass Physical Person Authorisation Authentication Method Medium
    11. 12. Will the current “issuer-centric” world become a “customer-centric” world? Customer needs to go to the bank, request PIN pass, credit cards, changes… Travel to NS for an OV-chipkaart, apply for personalised OV-chipkaart… Pick up loyalty cards at supermarkets and retail locations Different cards, chips for different services… Office Entrance Rabo Mobiel wants to move customers themselves to the centre of the card ecosystem. A connected device, card/ID with a screen and keyboard can help do that… Rabo Schoolbank Public Transport Debit Card Sport Pass Loyalty Credit Cards Member- ship
    12. 13. Rabo Mobiel Product Rollout Strategy <ul><li>Question: What role doe mobile operators or banks want to play in brokering a customers’ identity? </li></ul><ul><li>Tip: To gain speed and mass acceptance, countries must establish a federation model, including major players in key B2C sectors: </li></ul><ul><li>Note: All this can’t be only technology-led … consumers must get benefit, receive logistic value and cost savings . </li></ul>STAND-ALONE FULLY-INTEGRATED TRIAL FULL PRODUCT LAUNCH Utilise lessons learned & successes to move into larger collaborations / partnerships. Utilise trials to define the business case for full product roll-outs & partnerships. 2008-10 INTEGRATION WITH PRODUCTS AND PARTNERSHIPS 2009-12 FULL NFC PRODUCTS + COMPLETE INTEGRATION WITH PARTNERS 2008-10 PRODUCT ROLL-OUT OPPORTUNITIES, EMERGING STANDARDS, CONSUMER SUCCESS 2007-08 TRIALS / FIRST PRODUCTS
    13. 14. NFC Toegang: Diergaarde Blijdorp <ul><li>Rabo Mobiel kicked off an NFC ticketing programme with partners WheretoCard and Yoonison in February 2008 </li></ul><ul><li>When ordering, customers can use their NFC handset in place of a paper (barcode) or NFC ticket </li></ul><ul><li>Smart-postering NFC tags provide extra information while visiting the zoo </li></ul><ul><li>Simple use of RFID identification-only for access, service discovery, loyalty. </li></ul><ul><li>2008 plans for new locations in museums, parking, bicycle storage, party cafés and office access. </li></ul>Rotterdam
    14. 15. Cashless Schools <ul><li>2007-08 trial programme for cashless schools with The American School in Den Haag was highly successful </li></ul><ul><li>Plastic NFC cards and Nokia 6131NFC mobile phone </li></ul><ul><li>Roll-out to 2.700 students, teachers and parents in Q3-Q4 2008 </li></ul><ul><li>Services include NFC payments in the cantina, vending, NFC entrance control and NFC lockers </li></ul><ul><li>Roll-out planned in numerous schools in 2008-09 </li></ul>
    15. 16. Coca-Cola NFC Vending Trial – 30 locations <ul><li>Proof-of-concept programme for NFC payment for soft drinks using MiniTix </li></ul><ul><li>Partners: Capgemini, Coca-Cola, Rabo Mobiel, Yoonison, MiniTix </li></ul><ul><li>Running from April 2007 – April 2008 </li></ul>
    16. 17. FEBO NFC Vending PoC - Amsterdam <ul><li>Proof-of-concept ‘Kroketje uit de muur’ met je telefoon, completed with Capgemini and Mertens in Oct 2007 </li></ul><ul><li>MiniTix mobile applications (phones, cards) </li></ul><ul><li>Benefits: cash management, saves coin traffic, innovations exposure </li></ul><ul><li>FEBO machine suppliers eager to participate and integrate NFC technology </li></ul>
    17. 18. C1000 NFC Trial “Pinnen met je mobiel” <ul><li>Successful 6-month trial of contactless PIN (NL direct debit) ran from August 2007- February 2008 </li></ul><ul><li>Payment with mobile phone, instead of PIN pass (Samsun x700) </li></ul><ul><li>Storage of value of recycled materials on the phone – save your money, spend it or donate it. </li></ul><ul><li>Proven consumer acceptance and trust of the mobile handset as secure debit card replacement. </li></ul><ul><li>Cooperation with KPN, Rabobank, LogicaCMG, NXP, C1000 and other partners </li></ul>
    18. 19. Other Announced NFC and MFS Projects: 2008 <ul><li>NFC bicycle storage in 3 cities in partnership with local Rabobanks (NFC identification) </li></ul><ul><li>Expansion of GSM parking programme with indoor parking via NFC in 4 major NL cities </li></ul><ul><li>NFC time-registration programme, including a new Java time-registration application, launching in Groningen </li></ul><ul><li>MiniTix NFC retail roll-out in Q4 2008, forecasting 300-600 points of sale </li></ul><ul><li>Rabo SMS Betalen (launching in June 2008) provides P2P and merchant payments for all Dutch people via SMS – directly to your mobile number </li></ul><ul><li>Downloadable Rabo SMS Betelan Java application for easy balance and transfer checks, shopping and sending to friends </li></ul>
    19. 20. MiniTix 2008 <ul><li>MiniTix online (2004-06) </li></ul><ul><ul><li>one-click payments </li></ul></ul><ul><ul><li>simple authentication </li></ul></ul><ul><ul><li>payments to €150 </li></ul></ul><ul><ul><li>automatic upload, customer sets all alerts, settings, etc. </li></ul></ul><ul><ul><li>connection with current bank account </li></ul></ul><ul><ul><li>works with all Dutch bank accounts </li></ul></ul><ul><li>MiniTix SMS (Aug 2007) </li></ul><ul><li>Rabo SMS Betalen (P2P) (Jun 2008) </li></ul><ul><li>Rabo SMS Betalen mobile application (Jun 2008) </li></ul><ul><li>MiniTix NFC (2008-09) </li></ul><ul><ul><li>NFC cards, NFC mobile phones </li></ul></ul><ul><ul><li>Being rolled out in schools, theatres, parking, bicycle storage, vending </li></ul></ul>Customer bank account <ul><li>Viral campaigns </li></ul><ul><li>Web videos, banners </li></ul><ul><li>Outdoor advertising </li></ul><ul><li>Taxis, toiletvertising </li></ul><ul><li>Online communities </li></ul><ul><li>Free SMS actions, IM </li></ul><ul><li>Point of sale, cantinas, restaurants </li></ul><ul><li>Loyalty programmes </li></ul><ul><li>Radio advertising </li></ul>
    20. 21. Mobile Transactions in the Future? ?????? 1. USABILITY? - cross-platform - NFC behaviour 2. SECURE TRANSATION KEYS? 3. HARDWARE SECURE ELEMENT? - UICC (SIM card) - hardware - removable memory card 4. SEPA
    21. 22. Thank you! <ul><li>Chrisjan de Weerd </li></ul><ul><li>Rabo Mobiel B.V. </li></ul><ul><li>Oosterdok 2 </li></ul><ul><li>1011 VX Amsterdam </li></ul><ul><li>The Netherlands </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.rabomobiel.nl/innovaties/ </li></ul>