Keynote Mediaplaza V2 0908

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MediaPlaza, Winnende businessmodellen,

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Keynote Mediaplaza V2 0908

  1. 1. Long Tail Businessmodellen Waarom gratis als het ook betaald kan?
  2. 2. De harde waarheid ‘P2P Movie Downloads Now Equal Box Office Sales.’ “We did not expect such figures. The piracy of films requires urgent measures.” ‘Music Decline to Accelerate in 2008’
  3. 3. Media = Medium ‘Conversation is King. Content is just something to talk about’
  4. 4. ‘Long Tail’ economie 1% genereert 99% van alle data
  5. 5. ‘Long Tail’ economie 1% betaalt voor 99% die alles gratis krijgt
  6. 6. ‘Long Tail’ economie 1% gebruikers staat voor 99% van de participatie
  7. 7. ‘Long Tail’ economie Waar zit die 1%?

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