Spot on Spotify - Jon Mitchell

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Cross Media Cafe
Mediapark Hilversum
12 oktober 2010

Published in: Business
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Spot on Spotify - Jon Mitchell

  1. 1. Cross Media Cafe 12th October 2010
  2. 2. What’s happening in The Netherlands? 2
  3. 3. Is Spotify radio? 3
  4. 4. How is Spotify not like radio? 4 •On demand music •Non-broadcast: personal collection •Live data for audiences •Not live/No phone ins/No DJs •Need a computer to listen (laptop/ desktop/smartphone/Sonos) •Digital display ads •Subscriptions
  5. 5. Digital display in The Netherlands 5
  6. 6. How is Spotify like radio? 6 •Audio ads - evolution into the digital world •Radio shows •Podcasts •Large audiences/some shared listening •Instant call to action
  7. 7. Audio ads on Spotify 7 McDonald’s The Flavouhood Click here to add your biggest track to the Big Mac Big Track Playlist
  8. 8. The Power of Spotify Audio 8 Met Police Talk to Frank Stop Domestic Violence Frank
  9. 9. Ad innovation - audio on spotify 9 1 Met Police Talk to Frank Stop Domestic Violence Frank
  10. 10. Where is it a bit grey? 10 •Working with radio groups/stations •Recommendation/discovery •Bespoke shows •Audio ads - digital tracking plus targeting
  11. 11. Partnership Case Studies - Citroen DS3 11 Editors Faithless Ash Stereophonics Zero 7 The Temper Trap Over 12,000 votes 30,000 show plays
  12. 12. •More revenue for the rights holders. How? 12 •More mobile phones •Integration into more devices •Deeper catalogue •Develop more client features •Working with more partners •Shaping the ad business at the pace the industry requires

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