Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UXCampNL: Sketch workshop slides by Frank van de Ven

340 views

Published on

Slides of sketch workshop by Frank van de Ven.

Some simple tips & tricks on how to make compelling sketches.

Published in: Design
  • Be the first to comment

UXCampNL: Sketch workshop slides by Frank van de Ven

  1. 1. Deloitte Digital 1
  2. 2. Deloitte Digital 2
  3. 3. Sketching and visual storytelling: Tips & tricks
  4. 4. Sketching and visual storytelling: Why is it important?
  5. 5. Design thinking & service design principles: 1. It’s user-centered 2. It’s co-creative & multi-disciplinary 3. It revolves around tangible touchpoints 4. It is holistic (the ‘bigger picture’) 5. It’s visual
  6. 6. Sketching plays an important role in all of these principles Design thinking & service design principles: 1. It’s user-centered 2. It’s co-creative & multi-disciplinary 3. It revolves around tangible touchpoints 4. It is holistic (the ‘bigger picture’) 5. It’s visual
  7. 7. Everything starts with a sketch…
  8. 8. A typical workshop…
  9. 9. Results in a concept…
  10. 10. …Which is then visualized and polished
  11. 11. …to a final infographic, poster or visual
  12. 12. It can be used to explain the key elements of a concept
  13. 13. It can be used to explain the key elements of a concept
  14. 14. Or to convey a new customer journey in the form of a story…
  15. 15. And can even be used to visualize the process of a workshop you’re about to give
  16. 16. Principles of effective Sketching & visual storytelling: 1. Keep it simple, but lively 2. Use metaphors and icons to make it memorable 3. Composition and framing are key 4. Layer your story and link it
  17. 17. Deloitte Digital 21 1. A few lines can say a lot 2. Use emphasizing lines to make it lively 3. Use facial expressions if emotions play a role 4. Straight, clean lines Try it yourself for 5 min: Draw a happy scholar and a dancing teacher
  18. 18. Deloitte Digital 22
  19. 19. Deloitte Digital 23 Now you! draw symbols/icons for: 1. Connectivity 2. Action 3. Human-product interaction 4. Ecosystem 5. Disruption
  20. 20. Deloitte Digital 24 • What’s the purpose of you drawing? • Is it a chronological story, concept explanation, a storyboard? • 3 sec, 30 sec, 3 min rule • Close up vs long shots • End personally!
  21. 21. Deloitte Digital 25 • Pay attention to framing your story and the way characters are positioned • Left: use dividers to increase interaction and connection • Right: form follows content – decide how much content you want to show before you draw the container • Pay respect to perspective and the visual relation between shapes and bodies. • Be careful where you ‘cut off’ your objects
  22. 22. Deloitte Digital 26 • Link nodes and show their interaction • Layering to create depth of field • Scale and use of metaphors • Symbols and icons
  23. 23. Deloitte Digital 27 Catchy, personal and engaging opening Key facts, USPs or 3 most importants aspects of your story Process overview with end result Benefits for the company
  24. 24. Deloitte Digital 28 Final assigment. We need a… 1. Favorite family member 2. Last purchased product 3. Favorite spot 4. Key emotion Now: Brainstorm (5 min), choose your format (customer journey, infographic, storyboard) and try to apply the 5 principles!
  25. 25. Deloitte Digital 29

×