How to be a successful market pioneer

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Presentation for final panel interview of Canon MT Program

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How to be a successful market pioneer

  1. 1. How To Be A Successful Market Pioneer?<br />
  2. 2. Agenda<br />Who is a market pioneer?<br />How to be a successful market pioneer?<br />Recommendations for Canon<br />
  3. 3. <ul><li>A first mover who can
  4. 4. lead the trend in the industry
  5. 5. provide new and exciting experience to users
  6. 6. differentiate itself from competitors</li></ul>Whois a market pioneer?<br />
  7. 7. How to be a successful market pioneer?<br /><ul><li>Launching advanced/ creative products to customers continuously
  8. 8. Building an corporate image of a market pioneer </li></ul>New Product Development<br />Brand Management<br />
  9. 9. 3 Elementsto achieve the goal<br />
  10. 10. Design and Technology<br />A product differentiates when:<br />AND/<br />OR<br />The product design inspires and attracts you<br />Its features and quality perfectly fulfill or go beyond your expectation<br />
  11. 11. Design and Technology<br />So, we will need to:<br />Invent new technologies<br />Create innovative product design<br />What should be the development based on ?<br />
  12. 12. Customer Orientation<br />Understanding the needs of customer is of utmost important<br />
  13. 13. Customer Orientation<br />Customer Service is part of customer experience<br />To be a pioneer:<br />Multi-channel<br />Allow customers to express opinion conveniently<br />Real-time<br />Communicate with customers without delay<br />
  14. 14. Marketing Communications<br />Based on target customers and positioning, make use of marketing communications to create a pioneer image<br />Innovative planning for the components of Marketing Communications:<br />Message, Objective, Method/Media Mix<br />
  15. 15. Recommendations<br />Existing customer perception <br /> Trusted technology and quality<br />Professional Image<br /> Reputable and trustworthy<br />Repositioning:<br />Professional Pioneer<br />Pioneer<br />
  16. 16. Recommendations<br />
  17. 17. Recommendations<br />
  18. 18. Now<br />Recommendations<br />Future<br />Innovative TVC and print ad for product lines (Product Advertising)<br />Extend to Corporate advertising<br />Invite Kot Man Fai to be the spokesperson of Canon<br />
  19. 19. Thank you.<br />Q&A<br />

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