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EFFECTIVEPRODUCTOWNERSHIPFrank Saucier, Executive and Agile Coachfranks@FreeStandingAgility.com
2SHOW OF HANDS       © FreeStanding Agility 2013
3TIME TO PLAY“WHAT’S MORE VALUABLE”        © FreeStanding Agility 2013
4What’s More Valuable?       [A]                                 [B]             © FreeStanding Agility 2013
5Who’s Your Customer?     © FreeStanding Agility 2013
6What’s More Valuable?      [A]                                 [B]            © FreeStanding Agility 2013
7What Are You Building?     © FreeStanding Agility 2013
8What’s More Valuable?      [A]                                 [B]            © FreeStanding Agility 2013
9What’s In Your Way?    © FreeStanding Agility 2013
Product Owner Skills                                 10          WHAT ARE THE          CHARACTERISTICS OF          AN EFFE...
11Product Owner• Able to define a vision.• Able to translate the vision into value.• Able to deliver the value incremental...
12Value Is Perceived & Dynamic• Depends on perspective.• Depends on time.• Depends on circumstance.                © FreeS...
13WHO DO PRODUCTOWNERS DELIVER VALUETO?        © FreeStanding Agility 2013
14“Triple View” Product Owner Business     Customer                     Team             © FreeStanding Agility 2013
15Business View Value• Provide a return on investment• Meet a contract obligation• Improve time to market• Grow market sha...
16Customer View Value• Deliver working software• Improve quality• Save time• Save money• Listen to their requests         ...
17Team View Value• Improve engineering practices• Reduce uncertainty• Gain knowledge• Improve productivity• Shed technical...
18 Value Timeline                                            Business (investment value)Value                      Custome...
19BUILDING A “VALUETEAM”        © FreeStanding Agility 2013
20“Value Team” Members• Users                           • Trainers• Purchasers                      • Technical support• S...
21MINING THE VALUE TEAM       © FreeStanding Agility 2013
22Value Mining Techniques• Conversations• Interviews• Questionnaires• Experiments• Observing users• Paper prototyping• Pro...
23ORDERING THE VALUE       © FreeStanding Agility 2013
24Sensemaking              StakeholdersUncertainty                        ProductComplexity              Owner            ...
25Value Ordering Perspectives• Kano Analysis• MoSCoW• Risk-Reward• Relative Value Points                  © FreeStanding A...
26“Artifacting” the Product Backlog• “Triple View” value type: Who is it for?• “Value Team” source: Where did it come from...
27CLASSES      © FreeStanding Agility 2013
28FreeStanding Agility 1-Day Classes• Agile and Scrum Fundamentals Tuesday 2/26, Waltham, MA $249 (earn 7.5 PDUs)• Product...
29TIME TO LAND THE PLANE:QUESTIONS & TAKE-AWAYS        © FreeStanding Agility 2013
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Effective Product Ownership

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A talk on the characteristics and tools of Product Owners. Includes: Nature of Value, "Triple View" Product Owner, Value Timelines, Building the "Value Team", Value Mining, Value Ordering, "Artifacting" the Product Backlog.

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Effective Product Ownership

  1. 1. EFFECTIVEPRODUCTOWNERSHIPFrank Saucier, Executive and Agile Coachfranks@FreeStandingAgility.com
  2. 2. 2SHOW OF HANDS © FreeStanding Agility 2013
  3. 3. 3TIME TO PLAY“WHAT’S MORE VALUABLE” © FreeStanding Agility 2013
  4. 4. 4What’s More Valuable? [A] [B] © FreeStanding Agility 2013
  5. 5. 5Who’s Your Customer? © FreeStanding Agility 2013
  6. 6. 6What’s More Valuable? [A] [B] © FreeStanding Agility 2013
  7. 7. 7What Are You Building? © FreeStanding Agility 2013
  8. 8. 8What’s More Valuable? [A] [B] © FreeStanding Agility 2013
  9. 9. 9What’s In Your Way? © FreeStanding Agility 2013
  10. 10. Product Owner Skills 10 WHAT ARE THE CHARACTERISTICS OF AN EFFECTIVE PO? © FreeStanding Agility 2013
  11. 11. 11Product Owner• Able to define a vision.• Able to translate the vision into value.• Able to deliver the value incrementally and sustainably. © FreeStanding Agility 2013
  12. 12. 12Value Is Perceived & Dynamic• Depends on perspective.• Depends on time.• Depends on circumstance. © FreeStanding Agility 2013
  13. 13. 13WHO DO PRODUCTOWNERS DELIVER VALUETO? © FreeStanding Agility 2013
  14. 14. 14“Triple View” Product Owner Business Customer Team © FreeStanding Agility 2013
  15. 15. 15Business View Value• Provide a return on investment• Meet a contract obligation• Improve time to market• Grow market share• Generate equity © FreeStanding Agility 2013
  16. 16. 16Customer View Value• Deliver working software• Improve quality• Save time• Save money• Listen to their requests © FreeStanding Agility 2013
  17. 17. 17Team View Value• Improve engineering practices• Reduce uncertainty• Gain knowledge• Improve productivity• Shed technical debt © FreeStanding Agility 2013
  18. 18. 18 Value Timeline Business (investment value)Value Customer (product value) Team (knowledge value) Time © FreeStanding Agility 2013
  19. 19. 19BUILDING A “VALUETEAM” © FreeStanding Agility 2013
  20. 20. 20“Value Team” Members• Users • Trainers• Purchasers • Technical support• Sales • Business analysts• Marketing • Executives• Domain experts • Former customers• Developers • Other POs• Architects • Competitors © FreeStanding Agility 2013
  21. 21. 21MINING THE VALUE TEAM © FreeStanding Agility 2013
  22. 22. 22Value Mining Techniques• Conversations• Interviews• Questionnaires• Experiments• Observing users• Paper prototyping• Product visioning © FreeStanding Agility 2013
  23. 23. 23ORDERING THE VALUE © FreeStanding Agility 2013
  24. 24. 24Sensemaking StakeholdersUncertainty ProductComplexity Owner Scrum Team © FreeStanding Agility 2013
  25. 25. 25Value Ordering Perspectives• Kano Analysis• MoSCoW• Risk-Reward• Relative Value Points © FreeStanding Agility 2013
  26. 26. 26“Artifacting” the Product Backlog• “Triple View” value type: Who is it for?• “Value Team” source: Where did it come from?• “Value Mining” method: How was it found? © FreeStanding Agility 2013
  27. 27. 27CLASSES © FreeStanding Agility 2013
  28. 28. 28FreeStanding Agility 1-Day Classes• Agile and Scrum Fundamentals Tuesday 2/26, Waltham, MA $249 (earn 7.5 PDUs)• Product Owner Skills Wednesday 2/27, Waltham, MA $399 (earn 7.5 PDUs)• Scrum Master Skills Wednesday 3/27, Waltham, MA $249 (earn 7.5 PDUs) © FreeStanding Agility 2013
  29. 29. 29TIME TO LAND THE PLANE:QUESTIONS & TAKE-AWAYS © FreeStanding Agility 2013

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