Open Innovation inside the firm

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Open Innovation inside the firm

  1. 1. SLIDESETINTRA-FIRMOI.PPTX Service offering Driving intra-firm Open Innovation (Open Innovation inside the firm)
  2. 2. SLIDESETINTRA-FIRMOI.PPTX Is this your situation? Your firm has already a number of open approaches to innovation and a living Enterprise 2.0 platform. Yet, there is too little cross-Business Unit sharing on solutions to innovation challenges and on external co-innovation partners that might be helpful. - 2 - ● In some instances, the solutions for innovation challenges would have been available internally – But instead, a costly external search was conducted ● You find that occasionally the same innovation partner is approached by different Business Units in an un-coordinated way ● You ponder: It is clear that culture change is a key lever for intra-firm Open Innovation – But what are other proven approaches to stimulate intra-firm Open Innovation? ● Furthermore you are wondering if a compact process could give you more insight into which of these approaches might be appropriate for your firm
  3. 3. SLIDESETINTRA-FIRMOI.PPTX Then, innovation-3 might provide the solution ● We are discussing with you Best Practices in intra-firm Open Innovation ● We are arranging and conducting Best Practice Exchange workshops with other leading firms that deepen your understanding on the mechanics and the success factors ● We advise on which of the potential approaches is the most appropriate for your firm ● We help in implementing the approaches that fit best to your firm’s specific situation - 3 -
  4. 4. SLIDESETINTRA-FIRMOI.PPTX Apart from culture change initiatives and getting Management awareness, there are four approaches for driving intra-firm Open Innovation - 4 - Set up a Corporate OI Hub The pivot connecting intra-firm and outside-in Open Innovation (maybe even OI inside-out) See separate Service Offering 1 2 3 Set up a proprietary (semi-open) innovation portal Sharing the base of innovation partners will immensely drive intra-firm Open Innovation “Urgent requests" on Enterprise 2.0 platform Develop a special feature to handle cross-BU requests for innovation help Establish (cross-BU) open processes Run pilot projects, document and refine them, share Best Practices on Enterprise 2.0 platforms
  5. 5. SLIDESETINTRA-FIRMOI.PPTX SET UP A PROPRIETARY (SEMI-OPEN) INNOVATION PORTAL - 5 - 1
  6. 6. SLIDESETINTRA-FIRMOI.PPTX What this (semi-open) innovation portal is about and how it supports intra-firm Open Innovation ● A secure, confidential innovation portal ● Comprising the union of all validated external innovation partners (plus all new validated co-innovators flowing in) ● In this secure and confidential community, confidential Requests For Expertise are posted • Case evidence: Efficiency of seeker / solver processes much higher than by using intermediaries e.g. NineSigma or InnoCentive ● To foster intra-firm Open Innovation, internal innovators / coordinators are part of the community ● Benefit / Contribution • Sharing the base of validated innovation partners: BUs profit from groundwork done in other BUs – In particular with respect to “unusual co-innovator suspects” • Innovation experts from other BUs actively approached for specific innovation challenges – Early step in the process or as Fast Track - 6 -
  7. 7. SLIDESETINTRA-FIRMOI.PPTX Beiersdorf pioneered this type of innovation networks - 7 - http://pearlfinder.beiersdorf.com
  8. 8. SLIDESETINTRA-FIRMOI.PPTX Semi-open innovation networks: The model at a glance - 8 - Innovation challenges Header(*) Secure confidential innovation space Suppliers Research institutes, Engineering firms, … Technical consultants Consolidation of existing and approved innovation partners Acquisition of new innovation partners Self-registration (*): Non-confidential part of innovation challenge published in WWW in order to attract new innovation partners Hub-and-spoke; Individually selected innovation partners per innovation challenge Pool of validated external innovation partners Validation of self-registered innovation partners Mutual (standard) NDA
  9. 9. SLIDESETINTRA-FIRMOI.PPTX Pool of internal / validated external innovation partners organized by taxonomy, tags, evaluations from past challenges, … - 9 - Broad „search fields“ Deep, specific areas of expertise Pool of validated external innovation partners comple- mented by internal innovation partner / co-ordinators Suppliers Research institutes, Engineering firms, … Technical consultants
  10. 10. SLIDESETINTRA-FIRMOI.PPTX “URGENT REQUESTS” ON ENTERPRISE 2.0 PLATFORM - 10 - 2
  11. 11. SLIDESETINTRA-FIRMOI.PPTX What “Urgent Requests” are about and how they support intra-firm Open Innovation ● Implement a new feature on Enterprise 2.0-platform: “Urgent Requests” ● Via “intelligent” platform features, Urgent Requests are only routed to relevant staff ● Urgent Requests are ranked by business value and published internally to relevant staff ● Benefit / Contribution • Urgent Requests are a superb way of tapping in into the technical expertise of other BUs • Judging by case evidence, they work without major financial constructions (incentives, cross-BU invoicing) - Can be based on „ésprit du corps“ • In this respect, they also strengthen the corporate culture - 11 -
  12. 12. SLIDESETINTRA-FIRMOI.PPTX Leading firms have integrated urgent cross-BU Urgent Requests on their Enterprise 2.0 platforms - 12 - Personalized dashboard (incl. activity stream of selected networks) Network pages with member list, partner network list incl. activity stream, news, RSS Tagging Search Integration of MS Sharepoint, Wikis, blogs,.. Urgent Request Public profile pages for each user (including Facebook-like activity streams)
  13. 13. SLIDESETINTRA-FIRMOI.PPTX Urgent Requests are explicitly targeted at other Business Units (Case Study) ● Results: • 36 hours • 23 responses from 6 BUs, global reach • 5 feasible solutions - 13 - “I have a client presentation in 2 days. Our potential client prints 1.2M barcodes a month. I noticed that … Is there a cheap solution available for …?”
  14. 14. SLIDESETINTRA-FIRMOI.PPTX (CROSS-BUSINESS UNIT) OPEN PROCESSES - 14 - 3
  15. 15. SLIDESETINTRA-FIRMOI.PPTX What cross-Business Unit open processes are about and how they support intra-firm Open Innovation ● (Re)definition of external Open Innovation processes so that they explicitly target other Business Units • Fits together nicely with the “Urgent Requests” approach ● Benefit / Contribution to intra-firm Open Innovation • Clear positioning of intra-firm Open Innovation within the standard open search process • Providing clear “How to”s, easily to be used by other BUs • Best Practice sharing on Enterprise 2.0-platform - 15 -
  16. 16. SLIDESETINTRA-FIRMOI.PPTX Open Innovation (outside-in) process: The innovation-3 Want–Find–Get–Integrate–Manage framework Network management Get Find Want Inte- grate ● Definition of “Where to be open” ● Briefing ● Definition of OI approach (“How to be open”) ● Cross-BU Internal search ● Refinement of Briefing ● Positioning in OI approach / Selection of OISP ● Preparation of win/win negotiations ● Win/win negotiations ● Integration in running innovation work ● Onboarding of external co-innovator Foresight - 16 - Strategy Scouting Ideation Concept Validation Scale-up
  17. 17. SLIDESETINTRA-FIRMOI.PPTX Network management Within this framework, cross-BU search is explicitly addressed Get Find Want Inte- grate ● Definition of “Where to be open” ● Briefing ● Definition of OI approach (“How to be open”) ● Cross-BU Internal search ● Refinement of Briefing ● Positioning in OI approach / Selection of OISP ● Preparation of win/win negotiations ● Win/win negotiations ● Integration in running innovation work ● Onboarding of external co-innovator Foresight - 17 - Strategy Scouting Ideation Concept Validation Scale-up Openness may add value in cross-BU topics Intra-firm search is an integral part of open process
  18. 18. SLIDESETINTRA-FIRMOI.PPTX - 18 - Would you like to start our conversation? Frank Mattes Founder and CEO, innovation-3 Grillparzerstr. 4 II / III 65187 Wiesbaden Tel.: +49-(0)611-59057-0 frank.mattes@innovation-3.com www.innovation-3.com

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