Frank henry digital rural futures conf june 2013 v3
Crop Disease App
Frank Henry and Chris Sounness
DEPI, Horsham Victoria
How did we get from an old phone
to a Smartphone?
What captured our imagination?
Paddock - Crop Disease App - Paddock
Resistance is the key to integrated management.
Screen 60,000 wheat lines for disease resistance.
App is part of a multi-faceted extension program.
Crop diseases cost Vic. $120
million per year.
Aims - Pilot Project
Increase the use of resistant varieties and reduce chemical use.
Enabling agronomists and farmers to compare the diseases resistance
ratings and identify diseases in the paddock.
Investigate the potential of smartphone technology for Ag extension.
Document the learning experience.
Apply key learning to other Ag extension projects.
The App Developer
24 August 2011
“Am I Ready to Build an App” video Danny Gorog
“Good apps take a long time to
“Take a lot of maintenance, a lot
of care, and a lot of effort
“You’ve got to spend money on
“If you’re not a developer, you
have to seriously consider what
you bring to the table . . . enter
these things as a partnership. . .”
Why Outware? Good track record, worked
with DEPI, leaders in the field, recommended
by colleague, approved for whole of Gov.
contract, they understand us, and most
importantly - they understand science.Many excellent Australian developers.
2 November 2011
How apps are designed.
Five big buttons.
Live in the App store.
Back to the drawing-board
Layout Crop Disease App
Five big buttons - CROP: DISEASE: COMPARE: SHARE: MORE:
CEREAL: PULSE: OILSEED:
WHEAT: BARLEY: OATS
Axe bread wheat is AH quality
Moderately resistant to stripe rust ..
Data - Spreadsheets
1. Crop Varieties 326
2. Crop Diseases 113 (62)
Total of 20,771
4. Disease Images 120 jpgs
3. Disease Resistance Ratings 20,212
Spreadsheets: drive me nuts!!!!
Might be time to move to a database
Cut & Paste
Victorian Winter Crop Summary
Disease Resistance Ratings
Disease Image Library
4 April 2012
Beta testing (bugs, feedback, improvements, images).
Beta testers from GRDC agronomy updates Feb 2012.
Known when to stop testing/developing, and say enough lets fly.
Testflight distribute of the app.
Submit to iStore through developer accounts Apple and Google Play.
Apple takes 7-10 days for further testing Apple. Three days Android.
Version 1.0 original release July 2012.
Version 1.2 for release July 2013.
* Thirty new disease images.
* Multiple disease images.
* Pinch to zoom disease images.
* Management added to diseases.
* Exotic (not in Australia) diseases added.
* Sort varieties by resistance ratings.
Minister Walsh launched the app
Birch Expo 5 July 2012.
Version 1.1 for iOS6 January 2013.
Plant Pathology stand
Birchip Cropping Group Expo
Basic information from developer accounts (Crash
reports, Country, Device, Downloads).
Daily installs – Check most days. Peak 2 days after an event.
5000 total installs - how many times the app has been downloaded.
2,500 active installs - how many instances of the app is actively used.
26 August 2012 to 23 June 2013
Page views 80,495
Length of visit 8.27 min
Pages per visit 10.5
Bounce rate 6.23%
Pages Views Number %
Crops 11,319 14.1
Disease/DiseaseType/Details 8,183 10.2
Crops/CropType 7,398 9.2
Crop/CropType/Varieties 7,359 9.1
Disease/DiseaseType 7,265 9.0
QuickCompare 6,226 7.8
Diseases 5,815 7.2
Crop/CropType/Varieties/Details 5,594 7.0
QuickCompare/EditCompare 2,300 2.9
Expensive and high maintenance.
Know when to stop developing, and go live.
Use a high quality developer.
Cost the same for iPhone, Android, iPad, Tablet.
Apple takes 7-10 days for testing. Android ~ 3 days.
Need a plan to ensure the app can be updated.
Consult with industry, first. Ask them what they want? Have a clear concept.
DEPI information highly regarded. App was an appropriate choice to delivery.
Native app may not be the appropriate delivery mechanism.
Information first - delivery mechanism second.
Developed for iPhone and Android. Will work on iPads/tablets.
Information, software and hardware are continually changing.
Don’t underestimate the time involved. Huge commitment.
Fully mature app, low maintenance costs
System in place to update varieties in
February each year.
Apple will update their operating system
(iOS7) in September 2013.
Android systems also upgraded.
Take the app Australia wide.
Started in May 2011. Launched July 2012. Update July 2013
Now is would be good time to download
the Crop Disease App
DEPI web site