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03 local land grab google


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03 local land grab google

  1. 1. The Web is Going Local
  2. 2. Let’s chat about 3 things 1 The State of Local 2 How the Mobile Explosion is Propelling Local 3 Google’s Approach to Local
  3. 3.
  4. 4. The Web is going local Source: Google 1 in 5 desktop searches are related to location. 1 in 3 mobile searches are related to location.
  5. 5. The Geo Web is exploding 1M+ hrs browsing geo content / day Street View imagery: 21 countries** 20M+ maps created by users** >4M businesses on Google Places**
  6. 6.
  7. 7. Mobile Explosion is the tipping point 5B 3x mobile phones globally 1 more mobile phones than PCs 1 Source: (July 2010) 85% will be web enabled by 2011 2
  8. 8. Smartphones = local information on the go *Source: ITU, **Source:: Forrester, ***Source: Google 1 in 5 people in the US has a smartphone. 200,000 Android phones shipped everyday
  9. 9. Mobile makes location-based services a reality
  10. 10.
  11. 11. Google’s Local services are meant to: 1 Help people make local decisions about what to do and where to go 2 Help local businesses connect with the millions of people who are searching for local information 3 Get people to their final destination, no matter where that is
  12. 12. Google Places 4M+ businesses have claimed their Google Places page
  13. 13. Google Places: Service Areas
  14. 14. Google Places: Tags
  15. 15. Google Places Reporting
  16. 16. Sponsored Map Icons
  17. 17. Local Extensions
  18. 18. Click to Call with Call Tracking In desktop ads, campaign-specific phone numbers are displayed as new lines of ad text When using click-to-call extensions on mobile devices, phone numbers appear as a clickable last line
  19. 19. Coupons & Offers on Search & Mobile