Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

03 local land grab google

459 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

03 local land grab google

  1. 1. The Web is Going Local
  2. 2. Let’s chat about 3 things 1 The State of Local 2 How the Mobile Explosion is Propelling Local 3 Google’s Approach to Local
  3. 3.
  4. 4. The Web is going local Source: Google 1 in 5 desktop searches are related to location. 1 in 3 mobile searches are related to location.
  5. 5. The Geo Web is exploding 1M+ hrs browsing geo content / day Street View imagery: 21 countries** 20M+ maps created by users** >4M businesses on Google Places**
  6. 6.
  7. 7. Mobile Explosion is the tipping point 5B 3x mobile phones globally 1 more mobile phones than PCs 1 Source: http://news.bbc.co.uk/1/hi/technology/10569081.stm (July 2010) 85% will be web enabled by 2011 2
  8. 8. Smartphones = local information on the go *Source: ITU, **Source:: Forrester, ***Source: Google 1 in 5 people in the US has a smartphone. 200,000 Android phones shipped everyday
  9. 9. Mobile makes location-based services a reality
  10. 10.
  11. 11. Google’s Local services are meant to: 1 Help people make local decisions about what to do and where to go 2 Help local businesses connect with the millions of people who are searching for local information 3 Get people to their final destination, no matter where that is
  12. 12. Google Places 4M+ businesses have claimed their Google Places page
  13. 13. Google Places: Service Areas
  14. 14. Google Places: Tags
  15. 15. Google Places Reporting
  16. 16. Sponsored Map Icons
  17. 17. Local Extensions
  18. 18. Click to Call with Call Tracking In desktop ads, campaign-specific phone numbers are displayed as new lines of ad text When using click-to-call extensions on mobile devices, phone numbers appear as a clickable last line
  19. 19. Coupons & Offers on Search & Mobile

×