ust like an oil spill affects millions of people, so does a “data spill.” As the Gulf of Mexico oil spill cost BP $63 billion to clean-up, a “data spill” often costs a small business millions. In fact, a recent study showed 70% of small businesses that suffered a breach were out of business within the year. A small breach of 1,000 records can result in: + $204 – average cost per breach + $2,004,000 – total cost + Loss of productivity + Loss of customer loyalty + Legal costs + Unfavorable media coverage This webinar will cover the costs that come with a data breach and what a company can do today and ongoing to become 100% Payment Card Industry Data Security Standard (PCI DSS) compliant. It will show steps your company can take today and ongoing to prevent from becoming another statistic.

1. Assessing the Financial
Impact of a Data Breach
.com

2. Assessing the Financial Impact of a Data Breach
Logistics
All lines are in listen-only mode.
We will answer questions at the end of the event. But feel free to
ask questions at any time.
A link to the webinar recording will be e-mailed shortly after the
event, and it will be available on-demand at: www.anx.com
Every attendee receives One attendee will receive a All series attendees will be
a $5 Starbucks Gift Card $50 Amazon.com Gift Certificate Entered to win a Kindle Fire
CONFIDENTIAL | www.ANX.com | 5/1/2012 | © 2012 ANXeBusiness Corp. All rights reserved.

3. Assessing the Financial Impact of a Data Breach
Presenter
John Roskoph
Enterprise Security
Consulting Manager
CONFIDENTIAL | www.ANX.com | 5/1/2012 | © 2012 ANXeBusiness Corp. All rights reserved.

4. Accessing the Financial Impact of a Data Breach
A Data Spill
$63
Billion
Raymond James Estimate
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5. Accessing the Financial Impact of a Data Breach
A Data Spill
$204
per record
Ponemon Institute
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6. Accessing the Financial Impact of a Data Breach
A Data Spill
$31 million
$750,000
Ponemon Institute study
CONFIDENTIAL | www.ANX.com | 5/1/2012 | © 2012 ANXeBusiness Corp. All rights reserved.

7. Accessing the Financial Impact of a Data Breach
A Data Spill
$31 million
$750,000
Ponemon Institute study
CONFIDENTIAL | www.ANX.com | 5/1/2012 | © 2012 ANXeBusiness Corp. All rights reserved.

8. Accessing the Financial Impact of a Data Breach
A Data Spill
$6.75 million
Average total (2009)
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9. Accessing the Financial Impact of a Data Breach
A Data Spill
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10. Accessing the Financial Impact of a Data Breach
A Data Spill
of small businesses that experience a customer
data breach go out of business within the year
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11. Accessing the Financial Impact of a Data Breach
What type of data was lost?
Driver’s License
Number
29%
Social Security
Number (SSN) 33%
Credit or
Payment History 41%
Credit Card or Bank
Payment Information 45%
Password/PIN 48%
0% 10% 20% 30% 40% 50%
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12. Accessing the Financial Impact of a Data Breach
What were the most negative consequences of breach?
Customer Turnover 28%
Unfavorable
Media Coverage 30%
Legal Action 34%
Loss Of
Customer Loyalty 41%
Loss of Productivity 50%
0% 10% 20% 30% 40% 50%
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13. THE THREE PILLARS OF PCI
Effects on Brand
Level 4
90%
Average 1 year to restore brand reputation
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14. Accessing the Financial Impact of a Data Breach
Response
$204
+
1 Year
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15. Accessing the Financial Impact of a Data Breach
Response
=
Companies responding
more quickly
Paying 54% more to do so
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16. Accessing the Financial Impact of a Data Breach
What
Can I
Do
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17. Accessing the Financial Impact of a Data Breach
What Can I Do?
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18. Accessing the Financial Impact of a Data Breach
What Can I Do?
QSA
Step One
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19. Accessing the Financial Impact of a Data Breach
What Can I Do?
PCI 12
Step Two
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20. Accessing the Financial Impact of a Data Breach
What Can I Do?
Protection
Step Three
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21. Accessing the Financial Impact of a Data Breach
How much
will this
cost me
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22. Accessing the Financial Impact of a Data Breach
What can
ANX do
for me
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23. Accessing the Financial Impact of a Data Breach
.com
Fully managed security
solutions featuring leading edge
security technology and expert
support Powerful Software-as-a-
Service solutions to simplify
compliance and risk
management
Fully managed connectivity
solutions to help business
communities securely
collaborate
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24. Accessing the Financial Impact of a Data Breach
.com
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25. Accessing the Financial Impact of a Data Breach
.com
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26. Accessing the Financial Impact of a Data Breach
.com
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27. Accessing the Financial Impact of a Data Breach
.com
Authentication of existing/new merchants
Self-assessment questionnaire (SAQ)
guidance
Online merchant training
Comprehensive reporting
Continuous merchant compliance monitoring
All Presented under the Merchant Acquirer/ISO Brand
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28. Accessing the Financial Impact of a Data Breach
.com
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29. Accessing the Financial Impact of a Data Breach
.com
Zero Breaches and Zero Core Outages
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30. Accessing the Financial Impact of a Data Breach
.com
Data
Breach
Protection
Program
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31. Accessing the Financial Impact of a Data Breach
.com
To Learn More About ANX
E-mail us at Call us
sales@anx.com 877-876-6920
Or visit us at
.com
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32. Accessing the Financial Impact of a Data Breach
.com
March 7: Using a Risk Assessment
to become PCI Compliant
Register at .com
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33. Accessing the Financial Impact of a Data Breach
Drawing and Questions
E-mail us at
sales@anx.com
Call us
877-876-6920
www.facebook.com/anxebusiness
Or visit us at
.com anx
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