Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Apresentação de serviços Customer Driven Innovation

454 views

Published on

Apresentação de serviços de inovação centrada no consumidor.

Um serviço de consultoria único em Portugal, cujo objectivo é ajudar as empresas a detectar novas oportunidades de negócio e ideias para inovação de produtos e serviços.

Existem várias formas e fontes para inovar, mas nenhuma é tão poderosa como a que surge de insights obtidos no estudo dos consumidores. São eles que balizam o sucesso dos esforços que as empresas fazem, ao colocar um novo produto no mercado.

Com taxas tão baixas ao nível da sobrevivência de novos produtos e serviços, o mercado acaba por estar inundado de soluções que pouco dizem ao cliente moderno. Auscultá-lo, compreendê-lo, detectar oportunidades na sua dinâmica são actividades fundamentais, mas que apenas olhos treinados conseguem revelar. Mas o processo de inovação centrado no cliente não termina aqui. Há que traduzir observações em ideias e modelos de negócio, mas muitas empresas não dispõem do tempo nem do know-how para o fazer. É que inovar dá trabalho.
Por fim, a implementação de novas ideias também exige a proximidade do consumidor, a quem deve ser dado o empowerment necessário para ser co-criador das soluções.

INOVAR É AGORA. E é possível.

Francisco Teixeira

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Apresentação de serviços Customer Driven Innovation

  1. 1. :: kfaüfáàíwrávgàã ímeíebáivêzãagéugggg . 24"» -4_ . -43. . FX '” 4». M¡ à; -_ v ' *A . fk _u_ : as: ãoÍ* _ >. Í* _x n. f( _ É: : _ . __. _ sçrv __. :.. _» _Ja-. áà, S. , à', d , xra , ,._ franciscoteixeiracom
  2. 2. f¡ TlíviEX ' l gia n* rs'- ñ '- 'na I'" QozcJiç lJÍc¡ c. ;mEuÉ c. 3 Íjx/ C.. Muitas empresas diminuem os esforços de inovaçao quando enfrentanw problemas ou uma Conjuntura menos positiva. canalizando o orçamento para necessidades mais prementes Mas essa e uma das fases mais ferteis para inovar A todos os problemas sao oportunidades para fazer melhor e diferente Outras empresas, dinwiiwuem os esforços de Inovaçao quando estao no topo, a vender bem e a ganhar a concorrencia aos pontos Mas esse e tambem um erro estrategiço um pipeline de inovaçao activo, e o melhor remedio para evitar uma acomodaçao excessiva da sua empresa ao sucesso
  3. 3. O segredo está no cliente. O Uma -ÍlbOfClçlCjCiii a inovciçao na sua c= n1pr<: «sa_ partindo do ponto de vista dos clii: «nt›ess Sempre respeitando os obiectixirjss esztixnc~riicos que Cs (ibClCCCLi. o nwocir>lo Customer DFIVCJH Innovation l)as. c.~iti-: u:« numa tíliüllíãC* estruturgiciti dos COHSLHÍÍICÍOIWÊS, dos [DI'O(_C'%': EO*S da omprrwsa. da comunicaçao o Clos produtos / serviços. que CÍIÉ-[DCJIWIÍDIlIÇÍtÍ (B2B ou BZC) - com vista a çic-racao ou doteccaci de ODOFÍLIIWICÍLÉCÍOÉ; de inox/ acao Crue façam : i ciif<: =rtí›nca
  4. 4. I O . .*. __ _ _ w -~ ' __ - , ~ _' . cs . . _J "' ' , a0 .11 'í- . -› Y_ -' ' " ü . _. : I  , Z « i' - '5 - . .. . . : : z '- . _, .. "tvs . _ 7-'. t. . _r n] ~ -z g y v1** i'm": ' . . _ f" 4) V! , _ '_ " . › . Í _ A _ t, ir. . uí›'Un0/. ','. '›lr"". T ~' 7 . ' - " ' ' Ú. h ___ u. .. _ _. _¡ . t __. . . .__›- , u _ - a* Jua- _v d. ~›§ z g», l. ¡ ~c ~' 'n _. ' . ›~_ ç _ ; __. _. ____ 4-_ '“ ›. ' * . -- - . _. +1 e l . í n: um í. : . _ : n21 m - . a. . N 3 _z . é . .ç _. -. : í i*. !3o¡'clac: sJ atençao e ¡T! Z 8.05 C23 Imersão Criação Follow up "na h es o Definição de problemas ou areas para inovação o Recolha de dados O O 'Calçar os sapatos' do consumidor Detecção de oportunidades Geração de ideias com base em tecnicas de criatividade Operacionalização das melhores ideias Apoio na implementação / lançamento Acompanhamento e aperfeiçoamento
  5. 5. Contactos FÍRANCISCOTÉIXEIÍRA LÍ! :›I1*~-Lili. <)I Lt i -m Çompiart. amr -nto «do iíítarrtiiiiirloi' foi m lÇ- no › -m (Çorniarjui lximií-ntci (Io (: ,<')IT~-›Lilli| Cli')l Cuwtçinu -i Dllk/ bii lllllifi'. r". :lll)ii Eàiaiiçliiií) Slicitríiy" friiwrjai: otuiz-t-ii irtriiiii ilailll (Jlililliííjlii i_inI«r*-<, Iin [JIOÍIÍU httpa / [Ililav -din crjin/ iiwxii: inc; i~-. i_; r;uit›i-ivrwirri
  6. 6. Percursos I A( FRANCISCO TEIXEIRA Licenciado em Psicologia das Organizações pela Universidade do Minho (Braga). Desde cedo. enveredou pelo estudo do consumidor. atraves dos estudos de mercado, trabalhando nessa area durante 11 anos' auditor na AC Nielsen Company. tecnico de estudos de mercado na Motivação - Estudos Psico - '_ 3251 Sociolõgicos (Lisboa) e ResearchNorte (Porto). onde desempenhou __ O nos ultimos anos a função de Market Research Manager. . r . * . _ Il: ç 'FÉ-fx ¡ -Qç Contactou com grandes cüentes nacionais e internacionais no A ' “ ambito do Marketing Research - Portugal Telecom. Unicer, 5g - - f LactogaL TMN. Unilever entre muitas outras tendo realizado 4' 'h centenas de focus groups. entrevistas e estudos diversos. Ainda -~ “ em 2012 realizou trabalho de investigação em Engagement ~ Marketing no One to One Lab (Lisboa) Actualmente é consultor e formador na area do Comportamento N_ 'I f do Consumidor. Customer Driver Innovation e Estudos de Mercado. g , Responsável por varias formações sobre Comportamento do _x “ Consumidor. Speaker. co-autor do livro 'Comportamento do e -- , é V' ' Consumidor: Quando a Neurociência. Psicologia. Economia e o _ i Marketing se encontram' e escreve ocasionalmente para sites. f¡ x ' blogues ou revistas. como a revista Marketeer. Partilha as suas ideias na página do Facebook CONSUMIDOR 101.

×