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Pinterest Highlight ad Units

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Pinterest Highlight ad Units

  1. 1. Introducing Homepage Highlights
  2. 2. I’m already lost.
  3. 3. Isn’t this a place to find trends?
  4. 4. Always fresh.
  5. 5. Compelling Characters
  6. 6. The Opportunity GIVE USERS THE CONTENT THEY CRAVE BY UTILIZING OUR BEST ASSETS
  7. 7. Our Community
  8. 8. PINFLUENCERS Casey Keasler 1MM+ Followers
  9. 9. PINFLUENCERS Joy Cho 13.1 Million Followers
  10. 10. The Solution: HIGHLIGHT OUR BEST PINNERS
  11. 11. CURRENT CONTENT CREDIBLE SOURCES
  12. 12. Increase value to the user Increase revenue for Pinterest
  13. 13. PINFLUENTIAL BRANDS. Revenue Opportunity
  14. 14. Understanding our community Source: SocialMediaToday
  15. 15. Opportunity
  16. 16. HU1 HU2 HU3 Pinterest curated Pinterest curated Pinfluencer /Sponsored
  17. 17. 1.1% CTR >1.1%
  18. 18. Homepage Highlight Unit Featured Placement 100% SOV Co-branded $50,000/day
  19. 19. Pinfluential Brand Boards Pinfluencer curated Trusted content Pinterest approved $10,000/board
  20. 20. ~$19.5 M Revenue Assumptions (monthly) 30 Homepage Highlights + 12 sponsored boards = ~$19.5M (annually)
  21. 21. Thanks

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