Laying Track for Web 2.0 Learning from Luddites Linda Y. Cureton Chief Information Officer Goddard Space Flight Center Tue...
Agenda <ul><li>Know where this train is going </li></ul><ul><li>Make sure it’s a great ride </li></ul><ul><li>Lay track fo...
Technology Direction <ul><li>Critical point or point of inflection? </li></ul><ul><li>Run, lead, or get out of the way? </...
Measuring Value Organization’s Competitive Advantage Future-State CIO Competencies Report,  www.cio.com .  IT Leadership R...
Technology Adaption – Learning from Luddites <ul><li>Any of a group of British workers who between 1811 and 1816 rioted an...
Technology Adaption – Learning from Luddites <ul><li>Today’s Web 2.0 Luddites would say: </li></ul><ul><ul><li>This is gar...
Technology Adoption Reference: Crossing The Chasm, Geoffrey A. Moore
Technology Adoption <ul><li>Innovators  – pursue new technology aggressively; technology is a major part of their lives; w...
Technology Adoption High tolerance for risk Low tolerance for risk
Next Steps <ul><li>Create value </li></ul><ul><li>Make it relevant </li></ul><ul><li>Create a compelling reason to adopt <...
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Laying Track For Web 2.0: Learning from Luddites

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Linda Cureton's presentation to Government 2.0 Boot Camp

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Laying Track For Web 2.0: Learning from Luddites

  1. 1. Laying Track for Web 2.0 Learning from Luddites Linda Y. Cureton Chief Information Officer Goddard Space Flight Center Tuesday, April 14, 2009
  2. 2. Agenda <ul><li>Know where this train is going </li></ul><ul><li>Make sure it’s a great ride </li></ul><ul><li>Lay track for Technology Adoption </li></ul>
  3. 3. Technology Direction <ul><li>Critical point or point of inflection? </li></ul><ul><li>Run, lead, or get out of the way? </li></ul><ul><li>Is it time for heroics? </li></ul>Source: Gartner, Inc - Hype Cycle for Emerging Technologies, 2008 (Whit Andrews, et. al.)
  4. 4. Measuring Value Organization’s Competitive Advantage Future-State CIO Competencies Report, www.cio.com . IT Leadership Role and Competencies We want this direction Get it working well Make it valuable for the people Make it valuable for the mission
  5. 5. Technology Adaption – Learning from Luddites <ul><li>Any of a group of British workers who between 1811 and 1816 rioted and destroyed laborsaving textile machinery </li></ul><ul><li>They believed that such machinery would diminish employment. </li></ul><ul><li>Anyone who opposes technical or technological change. </li></ul>
  6. 6. Technology Adaption – Learning from Luddites <ul><li>Today’s Web 2.0 Luddites would say: </li></ul><ul><ul><li>This is garbage technology </li></ul></ul><ul><ul><li>What a waste of taxpayers’ dollars </li></ul></ul><ul><ul><li>This has no practical relevance </li></ul></ul><ul><ul><li>I don’t care what you say, I won’t use it and you can’t make me! </li></ul></ul>
  7. 7. Technology Adoption Reference: Crossing The Chasm, Geoffrey A. Moore
  8. 8. Technology Adoption <ul><li>Innovators – pursue new technology aggressively; technology is a major part of their lives; winning them over early is important </li></ul><ul><li>Early Adopters – buy-in early, but are not technologists; find it easy to imagine benefits of technology; rely on their own intuition and vision to make decision </li></ul><ul><li>Early Majority - more conservative and practical, but open to new ideas; want to hear how other people are making out before making a decision </li></ul><ul><li>Late Majority - older, less educated, fairly conservative; not usually comfortable with their ability to handle technology; wait until something has become a standard before making decision </li></ul><ul><li>Laggards - very conservative; don’t want anything to do with technology unless they can help it; small amount of the population </li></ul>
  9. 9. Technology Adoption High tolerance for risk Low tolerance for risk
  10. 10. Next Steps <ul><li>Create value </li></ul><ul><li>Make it relevant </li></ul><ul><li>Create a compelling reason to adopt </li></ul><ul><li>Learn from others </li></ul><ul><li>Learn from the past </li></ul>Those who fail to learn from history, are doomed to repeat it.

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