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What to expect from Journalism Innovation in 2017?

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A look-ahead at the technologies that will transform media and journalism in 2017.

Published in: Technology
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What to expect from Journalism Innovation in 2017?

  1. 1. BREAK THE MEDIA FUELING GROWTH THROUGH INNOVATION Francesco Marconi Media Strategist WHAT TO EXPECT FROM MEDIA INNOVATION IN 2017 FRANCESCO MARCONI, AP STRATEGY MANAGER
  2. 2. December 8, 2016 ASSOCIATED PRESS MEDIA INNOVATION ALWAYS STARTS WITH A “BAD IDEA”!
  3. 3. TELEGRAPH "...What was this telegraph to do? Would it transmit letters and newspapers? “ - Sen. George McDuffie,1842
  4. 4. RADIO “Well-informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value.” – Boston Globe, 1865
  5. 5. TELEVISION “The problem with television is that people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it.” – The New York Times, 1939
  6. 6. INTERNET “The Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” - Robert Metcalfe, coinventor of the Internet, 1995
  7. 7. VIRTUAL REALITY “I don't think most humans want to look stupid in a VR headset and they don't want to isolate themselves from the world. I mean, if someone's sneaking up behind me with a baseball bat, I want to know about it, you know what I mean?(…)” – Warren Spector, Game Designer, June 2014
  8. 8. ASSOCIATED PRESS How to innovate in Media?
  9. 9. KEEP THESE 3 ELEMENTS IN MIND content distribution platform audience
  10. 10. December 8, 2016 ASSOCIATED PRESS Distributed content
  11. 11. TRAFFIC ACQUISITION VS SOCIAL SYNDICATION
  12. 12. PUBLISHERS AREN’T POSTING THE SAME STORY IN THE SAME WAY TO EVERY PLATFORM Publishers tailor their pieces— changing length, art, headline, etc.—to fit each platform. Source: Tow Center
  13. 13. PUBLISHER'S LINKS AREN’T GETTING AS MUCH ENGAGEMENT AS THEY USED TO ON FACEBOOK Source: NewsWhip
  14. 14. WARNING: THE DISTRIBUTED MODEL ALSO CREATES ECONOMIC INCENTIVE FOR FAKE NEWS CREATION Source: Buzzsumo
  15. 15. CASE STUDY: BUZZ FEED Source: NAYTEV
  16. 16. December 8, 2016 ASSOCIATED PRESS Messaging and bots
  17. 17. MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS Source: Business Insider
  18. 18. RESULTING IN A NEW FORM OF INTERACTION WITH PUBLISHERS: ASKING BOTS FOR 'NEWS' NBC News WSJ CNN
  19. 19. CASE STUDY: THE ECONOMIST Launched in 2011, Japanese messaging app LINE now has hundreds of millions of users. The Economist has been using LINE to reach a large audience in regions like south east Asia and India, and now has over 150,000 subscribers on the platform. Source: Tow Center
  20. 20. December 8, 2016 ASSOCIATED PRESS Over the Top Content (OTT)
  21. 21. NETFLIX DOMINATES Netflix has the resources to spend billions on content — both original and licensed. It spent $3 billion in 2014 and $5 billion in 2016. Source: eMarketer
  22. 22. BUT IT’S A VERY CROWDED MARKET Source: Business Insider
  23. 23. THE FORMULA FOR A COMPELLING STORY
  24. 24. CASE STUDY: VICE DISTRIBUTING ORIGINAL NIGHTLY NEWS SHOW ON HBO
  25. 25. December 8, 2016 ASSOCIATED PRESS Virtual Reality
  26. 26. VR/AR DEVICE INDUSTRY COULD BECOME BIGGER THAN TV BY 2025 Source: Goldman Sachs
  27. 27. MEDIA COMPANIES ARE RUSHING TO THE SPACE …and more! Source: CB Insights
  28. 28. WHAT’S DIFFERENT ABOUT VR? How it is displayedHow content is captured
  29. 29. DIFFERENT LEVELS OF IMMERSION
  30. 30. REAL LIFE FOOTAGE VS CGI Source: Empathetic Media
  31. 31. Case study: AP Virtual Reality Source: AP
  32. 32. Immersive media beyond VR
  33. 33. MEDIA ORGS ARE USING 3D MAPPING TO TELL STORIES 3-D camera combines infrared and high dynamic range imaging to create photorealistic virtual spaces.
  34. 34. COMPUTER GENERATED GRAPHICS ARE BEING USED FOR SCIENCE AND HEALTH VR CONTENT Source: AP
  35. 35. PUBLISHERS ARE ALSO EXPERIMENTING WITH AUGMENTED REALITY Live view of a physical, real-world environment whose elements are augmented by juxtaposing a digital element. Digital experience appears by pointing the phone at a trigger. Washington Post Source: Empathetic Media/Washington Post
  36. 36. ARTIFICIAL INTELLIGENCE December 8, 2016 ASSOCIATED PRESS Artificial Intelligence
  37. 37. GOOGLE, TWITTER, INTEL, APPLE IN A RUSH TO GRAB ARTIFICIAL INTELLIGENCE STARTUPS Source: CB Insights
  38. 38. USING NATURAL LANGUAGE GENERATION FOR CONTENT AUTOMATON • 10x increase of content produced in business news. • Free up journalists time to do more multi-format journalism Source: Automated Insights/ AP
  39. 39. COMPUTER VISION ALLOWS TO AUTOMATICALLY RECOGNIZE CONTENT, TAG IT AND FIND SIMILAR CONCEPTS Source: ClarifAI
  40. 40. SMART CONTENT DISCOVERY CAN BE OPTIMIZED WITH AI Case study: Toutiau is an aggregation app that works with over thousands of publications in China and uses AI to select stories for readers based on reading activity in the app > 500 million users in 4 years!
  41. 41. RESEARCHERS AND JOURNALISTS ARE USING AI FOR KNOWLEDGE EXTRACTION FROM NEWS ARTICLES Source: IBM Watson
  42. 42. December 8, 2016 ASSOCIATED PRESS Internet of things and connect devices
  43. 43. 1.9 BILLION DEVICES TODAY. 9 BILLION BY 2018* * That’s roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined. Source: Business Insider
  44. 44. IOT UNLOCKS NEW OPPORTUNITIES FOR CONTENT DISTRIBUTION Wearables Home appliances Source: AP
  45. 45. VOICE ENABLED MEDIA Source: AP
  46. 46. SHARE YOU MEDIA INNOVATION IDEAS! SAY HI, @FPMARCONI

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