The conventions for A2 Media for an Advertisement

1. Conventions of an Advertisement
An image that
reflects the genre
Release date
Album's Name
Tour Information
Website
Artist’s Name and
Logo

2. Conventions
• The release date
• Place(s) of Purchase
• Image of the DigiPak cover/logo/band
symbol/prominent image
• Artist’s name
• Record label
• Reviews
• Genre of the band reflected in text/colour/font/images
• Information about what is included in DigiPak
• Tour information (possibly)
• Use of new media
• Persuasive/Eye Catching Text/Images

3. Areas to Consider When Making Your
Advertisement
1. Images—What is used? Where they are placed? How they create
balance? How the image ‘addresses’ the target audience
2. Colour—Why are certain colours used? How do certain colours
highlight areas of the advertisement? The balance of colours
3. Font—What size of font will be used? When will the font size,
type or style change, why? How does writing work with images
and/or colour?
4. Language—What tone do you wish to create? How will this be
done with word selection, sentence types tense, voice, ect?
5. Integration of Text and Images—Where they are placed, the
ordering, layout, sequencing?
6. Mise-en-scene—How is the mes appropriate for the genre?
All of the above must relate to the genre.

4. Artists Name
Name of
Album and
one of the
singles
Reviews and
star rating
An image
that usually
reflects the
genre
Release date
and where it
can be found
The Artist’s
and Record
Label’s
website