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Hud Homes For Sale (Webinar)


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Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.

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Hud Homes For Sale (Webinar)

  1. 1. HUD Homes For SaleBuilding A Solid Niche in Government Homes<br />Presented by<br />Frances Flynn Thorsen<br />Guide to Sales & Marketing<br />
  2. 2. Advertising and marketing<br />HUD Homes can EXPLODE<br />your real estate practice!<br />
  3. 3. Frances Flynn Thorsen<br />
  4. 4. This sage advice about HUD Homes Marketing is from the lady who wrote the book!<br />
  5. 5. HUD Homes For SaleNeighborNext Door<br />
  6. 6. First Responders & Teachers<br />50% off gov’t owned homes<br />U.S. Dept. of Housing & Urban Development<br />HUD Homes<br />
  7. 7. Police<br />Firefighters<br />Teachers<br />EMTs<br />
  8. 8. 3-year occupancy<br />Primary residence<br />
  9. 9. Submit bid online<br />Wait for results<br />Submit paperwork<br />
  10. 10. Create HUD Homes Business Plan<br />Review existing real estate business plan.<br />CREATE a plan if none exists.<br />Set specific goal.<br />Be UNreasonable with your goal.<br />
  11. 11. Advertising Guidelines<br /><ul><li>Fair Housing rules
  12. 12. Read thoroughly
  13. 13. Property advertising allowed</li></li></ul><li>Print Campaign<br />Newsletters<br />Flyers<br />Questionnaire Mailout Cards (CMA Cards)<br />Postcards<br />Targeted Direct Mail<br />
  14. 14. Social Networks<br />
  15. 15. 3 Easy Steps to Advertise a HUD Home<br />
  16. 16. Step 2 – Create A PowerSite<br />Create a single property site for free or for less than the cost of a newspaper ad!<br />Register the property address as the domain name of the property: <br /><br />
  17. 17.<br />Property address is the Web address!<br />Add LOTS of photos<br />Map links<br />YouTube Video link<br />WalkScore link<br />Custom branding with YOUR name and company<br />
  18. 18. Ste 3 - Create Spotlight Ad<br />Next we will create spotlight ad for Facebook. You can create a new ad as often as you like for as little as $1/day and target demographic areas, age range, keywords, and locations.<br />
  19. 19. Follow Trulia Pro Prompts<br />Gov’t Home $100 Down <br /> 3BR, 2.5ba Built in 2006<br /> FHA, 1670 sq. ft., garage<br /> Houston HUD Home<br />
  20. 20. Same Drill at Facebook<br />Gov’t Home $100 Down <br />Tucson HUD Home, 4BR, 2ba 2363 s/f. FHA, $1,000 closing cost credit. Work with a HUD Homes pro!<br />
  21. 21. FHA financing is HOT, HOT, HOT, when HUD offers incentives:<br />Low, $100 down payment vs. 3.5% down payment<br />$1,000 contribution toward buyer’s closing costs with full-price FHA offer. <br />It can be less expensive for buyers to buy a HUD home than to get a new apartment!<br />
  22. 22. HUD Homes<br />HUD Homes<br />
  23. 23. Twitter Chatter Right Now!Use Presentation Mode to view, Click this header to give mouse control back to PowerPoint, change slide, etc. Check the “alternate format” to see more tweets!<br />© SAP 2009 / Page 22<br />
  24. 24. For HUD Homes<br />
  25. 25. Create a Fan Page<br />
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  29. 29. Webinar – 21st Century Tech<br />
  30. 30. Webinar Platforms<br />Go To Meeting<br />DimDim<br />Yugma<br />Webex<br />
  31. 31. HUD Homes Coaching Program <br />Online Course & Marketing Materials<br />COMPREHENSIVE <br /><ul><li> Online education: contract, transaction management, and marketing
  32. 32. Group coaching sessions for social media and Webinars
  33. 33. PLUS BONUS:Marketing Materials</li></li></ul><li>HUD Homes Coaching Program <br />Online Course & Marketing Materials<br />Contact Fran for more <br />information …<br /><br />