HUD Homes For SaleCreate Explosive Spotlight Ads on Facebook and Trulia<br />Frances Flynn Thorsen<br />Socialebb Strategi...
This sage advice about HUD Homes Marketing is from the lady who wrote the book!<br />
Q. What is a HUD Home?<br />A. A HUD Home is a residential dwelling now owned by the U.S. Dept. of Housing and Urban Devel...
Q. Who can buy a HUD Home?<br />A. Home buyers who can qualify for a mortgage or have sufficient cash can buy a HUD home. ...
Q. Who can sell a HUD Home?<br />A. Real estate licensees who work for HUD-certified brokerages can sell HUD Homes.<br />I...
Q. Who can advertise HUD Homes?<br />A. All registered HUD brokerages can advertise HUD Homes. <br />Advertising is NOT th...
Advertising and marketing<br />HUD Homes can EXPLODE<br />your real estate practice!<br />
3 Easy Steps to Advertise a HUD Home<br />
Step 1 – Select A Property<br />Use HUD’s web site as a resource. In most areas of the country, new listings are posted on...
Example of New Listing in Tucson, AZ<br />FHA financing<br />
FHA financing is HOT, HOT, HOT, when HUD offers incentives:<br />Low, $100 down payment vs. 3.5% down payment<br />$1,000 ...
Step 2 – Create A PowerSite<br />Create a single property site for less than the cost of a newspaper ad!<br />Register the...
PowerSite Tips and Tricks<br />Ira Serkesis one of the top real estate agents in the country. He uses PowerSites for his l...
2564BuenaVista.com<br />Property address is the Web address!<br />Add LOTS of photos<br />Map links<br />YouTube Video lin...
This is a good graphic to use for a generalspotlight ad about HUD homes if you do not want to target specific property.<br />
Step 3 - Create Spotlight Ad<br />Firstwe will create spotlight ad for Trulia.com.You can create a new ad as often as you ...
Follow Trulia Pro Prompts<br />Gov’t Home $100 Down <br />4BR, 2ba 2363 s/f<br />FHA, $1,000 closing cost credit<br />Tucs...
Create Spotlight Ad<br />Next we will create spotlight ad for Facebook.You can create a new ad as often as you like for as...
Click  Advertising Link at bottom of page.<br />
Same Drill at Facebook<br />Gov’t Home $100 Down <br />Tucson HUD Home, 4BR, 2ba 2363 s/f. FHA, $1,000 closing cost credit...
Pay Per Click or Pay for Impressions?<br />My personal research shows the same results with PPC and Payment Per 1,000 impr...
Join my Facebook Page!HUDHomesForSale<br />
Upcoming SlideShare
Loading in …5
×

HUD Homes for Sale - Create Explosive Spotlight Ads on Facebook and Trulia

4,128 views

Published on

HUD Homes author and trainer Frances Flynn Thorsen shows a three-step plan to design powerful ads for HUD Homes using single property PowerSites and spotlight ad campaigns at Trulia and Facebook. If you really want to take your HUD Homes marketing to the next level, check this out: http://hudhomesforsale.sitesales.com/

Published in: Real Estate
1 Comment
2 Likes
Statistics
Notes
  • HUD Home? I think this one is very promising.What are the things it offers? Does it contain marketing solutions? Anyway, is HUD Home very expensive? Is it easy to implement and manage? Please give us an elaboration on this. Thank you.

    memorial park real estate
    http://www.houstonproperties.com/memorial-park-real-estate.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
4,128
On SlideShare
0
From Embeds
0
Number of Embeds
352
Actions
Shares
0
Downloads
10
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

HUD Homes for Sale - Create Explosive Spotlight Ads on Facebook and Trulia

  1. 1. HUD Homes For SaleCreate Explosive Spotlight Ads on Facebook and Trulia<br />Frances Flynn Thorsen<br />Socialebb Strategies and Solutions<br />
  2. 2. This sage advice about HUD Homes Marketing is from the lady who wrote the book!<br />
  3. 3. Q. What is a HUD Home?<br />A. A HUD Home is a residential dwelling now owned by the U.S. Dept. of Housing and Urban Development.<br />
  4. 4. Q. Who can buy a HUD Home?<br />A. Home buyers who can qualify for a mortgage or have sufficient cash can buy a HUD home. <br />
  5. 5. Q. Who can sell a HUD Home?<br />A. Real estate licensees who work for HUD-certified brokerages can sell HUD Homes.<br />I publish tips for consumers about how to select an agent.<br />
  6. 6. Q. Who can advertise HUD Homes?<br />A. All registered HUD brokerages can advertise HUD Homes. <br />Advertising is NOT the province ofListing Brokers only!<br />
  7. 7. Advertising and marketing<br />HUD Homes can EXPLODE<br />your real estate practice!<br />
  8. 8. 3 Easy Steps to Advertise a HUD Home<br />
  9. 9. Step 1 – Select A Property<br />Use HUD’s web site as a resource. In most areas of the country, new listings are posted on Friday.<br />Look for a property with broad appeal – price, FHA financing, owner/occupant priority.<br />Visit the property and take lots of photos.<br />
  10. 10. Example of New Listing in Tucson, AZ<br />FHA financing<br />
  11. 11. FHA financing is HOT, HOT, HOT, when HUD offers incentives:<br />Low, $100 down payment vs. 3.5% down payment<br />$1,000 contribution toward buyer’s closing costs with full-price FHA offer. <br />It can be less expensive for buyers to buy a HUD home than to get a new apartment!<br />
  12. 12. Step 2 – Create A PowerSite<br />Create a single property site for less than the cost of a newspaper ad!<br />Register the property address as the domain name of the property: <br />16650SCountryClub.com<br />
  13. 13. PowerSite Tips and Tricks<br />Ira Serkesis one of the top real estate agents in the country. He uses PowerSites for his listings … we will take a peek and see what makes them work! Ira is a Master Marketer!<br />
  14. 14. 2564BuenaVista.com<br />Property address is the Web address!<br />Add LOTS of photos<br />Map links<br />YouTube Video link<br />WalkScore link<br />Custom branding with YOUR name and company<br />
  15. 15. This is a good graphic to use for a generalspotlight ad about HUD homes if you do not want to target specific property.<br />
  16. 16. Step 3 - Create Spotlight Ad<br />Firstwe will create spotlight ad for Trulia.com.You can create a new ad as often as you like for $39/month and target 20 zip codes and/or market areas.<br />(In addition, you will receive Featured Listing Status for your listings, special branding, and more!)<br />
  17. 17. Follow Trulia Pro Prompts<br />Gov’t Home $100 Down <br />4BR, 2ba 2363 s/f<br />FHA, $1,000 closing cost credit<br />Tucson HUD Home<br />
  18. 18. Create Spotlight Ad<br />Next we will create spotlight ad for Facebook.You can create a new ad as often as you like for as little as $1/day and target demographic areas, age range, keywords, and locations.<br />
  19. 19. Click Advertising Link at bottom of page.<br />
  20. 20. Same Drill at Facebook<br />Gov’t Home $100 Down <br />Tucson HUD Home, 4BR, 2ba 2363 s/f. FHA, $1,000 closing cost credit. Work with a HUD Homes pro!<br />
  21. 21. Pay Per Click or Pay for Impressions?<br />My personal research shows the same results with PPC and Payment Per 1,000 impressions. I recently conducted a test using the same ad. I paid 75 cents per click with the first ad and 31 cents per thousand impressions for the other. The average cost per click was the same for both ads.<br />I suggest that you experiment with both payment models. At $1 a day, you can’t lose! Have fun!<br />
  22. 22. Join my Facebook Page!HUDHomesForSale<br />

×