5 Tips to Get the Most Out of Trulia

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Learn to use a complete set of Web 2.0 tools at Trulia.com to become a neighborhood expert. Make social media dollar productive at Trulia, where there are 5 million unique visitors every month; 72% plan to buy or sell in the next year; and 70% do not have a real estate agent yet!

Published in: Real Estate, Technology, Business

5 Tips to Get the Most Out of Trulia

  1. 1. 5 Tips for Social Media Success with Trulia<br />
  2. 2. Webinars<br />Check with me about<br />Webinar schedules.<br />I am happy to offer<br />private label Trulia<br />training … beginner<br />to advanced.<br />Frances Flynn Thorsen<br />Extreme Value Strategist<br />Trulia Evangelist<br />SocialebbStrategies and Solutions<br />
  3. 3. Social Media Creation and Learning<br />I created the No Blogger Left Behind coaching program and I am the author of Twitter Soup for the Soul.<br />
  4. 4. It’s Not About More Time Online<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />It’s how you use the <br />time you have <br />more effectively <br />to make the most <br />of Trulia.<br />
  5. 5. What is Trulia?<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Trulia is a residential real estate search engine that provides users with:<br /><ul><li> 3.5 million property listings connecting consumers to agents/brokers
  6. 6. Real estate statistics, trends and other local market data
  7. 7. Online community to connect with local real estate experts</li></li></ul><li>5 Million Unique Monthly Users<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />
  8. 8. How Do Consumers Know About Trulia?<br />1. Word-of-Mouth (WOM)<br />2. Trulia-on-TOP of Major Search Engines<br />Trulia’s SEO efforts ensure a page rank of <br /> 6 within Google search results. <br />95% of Trulia Users Recommend Trulia.com to a Friend. Trulia invests in its product & users!<br />3. Trulia in the News<br />4. Trulia Powers Real Estate Search<br />Trulia is mentioned in leading media publications daily http://www.trulia.com/news<br />
  9. 9. Trulia Helps You Reach Consumers<br />We’ll share 5 specific steps that will help you: <br /><ul><li>Establish yourself as a local expert
  10. 10. Stand out in the crowded online space
  11. 11. More effectively market your sellers’ homes
  12. 12. Generate new business online</li></ul>Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />
  13. 13. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />1. Create & Maintain Trulia Voices<br />Professional Profile<br />
  14. 14. Trulia Voices Profile<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Show contact info, photo, testimonials<br />and link to properties<br /><ul><li> Puts agent photo</li></ul> and contact info on<br /> all listings!<br /><ul><li> Be found in Trulia </li></ul> Member Search<br /><ul><li> SEO benefits</li></li></ul><li>Find a Pro Directory<br />Make sure consumers can find you!<br /><ul><li> Over 350,000 real estate professionals on agents
  15. 15. Most complete profiles automatically rank highest
  16. 16. The more details in your profile, the easier it is to find you by keyword search (e.g. “short sale specialist”)</li></ul>Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />©2009, Trulia Inc.<br />
  17. 17. Profile Tips & Tricks<br />www.trulia.com/account/settings<br />Check <br />Completeness<br />Add Web Sites<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />©2009, Trulia Inc.<br />
  18. 18. More Profile Tips & Tricks<br />www.trulia.com/account/settings<br />Vanity URL<br />Contact OK<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />©2009, Trulia Inc.<br />
  19. 19. Login Is Easy<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />www.trulia.com/voices<br />
  20. 20. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />2. Become Your Neighborhood Expert<br />
  21. 21. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Click here<br />
  22. 22. Traffic to your property page<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />
  23. 23. Connect on Trulia Voices<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Connect with local buyers, sellers and real estate professionals<br /><ul><li> Dialogue with buyers & sellers
  24. 24. Blogging at the local level to a consumer audience
  25. 25. Over 35K monthly contributions</li></li></ul><li>Answer Questions Directly with Q&A<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />
  26. 26. Sign Up for e-mail Alerts<br />Be the first to know when there’s a question in your area<br /><ul><li> Free email alerts to</li></ul> your inbox<br /><ul><li> Immediate connection</li></ul> with home buyers &<br /> sellers<br />http://www.trulia.com/voices/alerts/<br />
  27. 27. Trulia Voices Blogs<br />New - Trulia Blogs<br /><ul><li> A built-in audience of local & national readers
  28. 28. Realtor Mark Chesnick’s FIRST blog!!!</li></li></ul><li>Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />3. Use Trulia Web Widgets <br /> & Content<br />
  29. 29. Trulia Web Widgets<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />www.trulia.com/tools<br /><ul><li>Add interesting &</li></ul> unique content to <br /> your website<br /><ul><li> Add credibility with</li></ul> trusted 3rd party source<br />
  30. 30. Trulia Stats & Trends<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Stats to share<br /><ul><li> Market overview
  31. 31. List/sold price info
  32. 32. Heat maps
  33. 33. Historical trends
  34. 34. School information
  35. 35. Community data</li></li></ul><li>Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />4. Add Open House<br /> Information<br />
  36. 36. Info Online & On Mobile Devices<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Market Open Houses<br /><ul><li>Search filter ONLY for</li></ul> open houses - web and<br /> mobile<br /><ul><li> As simple as sending an</li></ul> email<br />
  37. 37. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />5. Share Stats with Sellers<br />
  38. 38. Client Listing Report<br /><ul><li> Show sellers the value of your services with personalized email updates!
  39. 39. On-demand access
  40. 40. Use during listing presentations </li></ul>www.trulia.com/agents<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />©2009, Trulia Inc.<br />
  41. 41. View Activity Reports<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br /><ul><li> Show sellers the value of your services
  42. 42. Use during listing presentations
  43. 43. To get:
  44. 44. Detail page
  45. 45. “Claim your listing”</li></li></ul><li>5 Tips to Make the Most of Trulia<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Create & maintain Trulia profile<br />Connect with consumers on Trulia Voices<br />Use Trulia Web widgets & tools<br />Add Open House information<br />Share stats with sellers<br />
  46. 46. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Secret Weapon – Trulia Pro<br />
  47. 47. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />
  48. 48. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Special Branding for Trulia Pro Listings<br />
  49. 49. Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Secret Weapon – Trulia Pro<br />
  50. 50. Questions?<br />Trulia—the Best Place to Start Your Real Estate Search<br />www.trulia.com<br />Frances Flynn Thorsen<br />Fran@TheREALTYgramBlogger.com<br />Thank you!<br />Special Trulia Pro coupon code<br />F44NN<br />Two Free Months<br />

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