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Cover Girl & Interview for Modern Working Woman Magazine - ISSUE #1 -

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Frances Hui was featured on the cover of the Premier Issue of Modern Working Woman Magazine, with an accompanying article which was a photo shoot and an interview she did for the launch of the publication last year.

Read her interview to learn more about Frances and her way of thinking and living, especially where it pertains to how she builds relationships with others and does business.

Cover page, Interview: pages 8-13
Published in August 2015

Hair by Stylist Jihannah Hwang
Makeup by Katie Elwood
Dress by Designer Shelley Klassen of Blushing Boutique
Jewellery by Designer Kari Staten of Zuka Artful Accessories
Photography by Linsey Hulls, assisted by Jihan Amer
Locations courtesy of Cabana Lounge and Olympian Brent Hayden's inaugural photo exhibition on its Opening Night

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Cover Girl & Interview for Modern Working Woman Magazine - ISSUE #1 -

  1. 1. MAGAZINE PREMIER ISSUE Frances HuiTHE SECRET TO HER SUCCESS shares HOW TO Successfully Develop A Brand TOP10 Tools For Building Your Best Business
  2. 2. 1 .com Randi Winter’s motto is “Let your passions be your guide”. She is a modern working woman having gone from educator to selling sporting goods, then to being a travel specialist in inspired pursuits and a freelance writer in many genres. Into the daily mix goes mentoring, community volunteering on a local, national and international level and a passion for family and friends, travel, fashion and doing good. Her granddaughter says she has a party on her head. Linsey Hulls is a behind the scenes fashion, branding, social media, event and retreat photographer. Linsey is the sole proprietor of Linsey Hulls Photography. Suzanne Petryshyn, M.A., C. Med is a chartered mediator, negotiator, professional speaker and author. Suzanne is the owner of Brain Jacks providing mediation training and negotiation training to accredited professionals. Susan Friesen, the owner of E-Vision Media, is a web development specialist, social media advisor, and marketing consultant helping entrepreneurs successfully grow their companies. Maura Desimoneis the owner and creative juice at ZenDezignz, an independent design studio located in the gloriously beautiful Pacific Northwest. Inspired by life, love and the pursuit of happiness Maura has spent the last 25 years launching Inc. 500 companies, presidential campaigns and international organizations with her strategic branding designs and customized marketing materials. Helen Siwakis an eco-entrepreneur and driving force behind ecoluxury lifestyle magazine THECloset YVR and ecoluxury lifestyle boutique of the same name at 360 Carrall Street in Gastown. She is also a luxury/lifestyle contributor to Retail-Insider and VancityBuzz. Tw/IG: @THEClosetYVR CONTRIBUTORS
  3. 3. A Lifestyle Boutique Featuring Celebrity Bloggers and Skye’s Online Boutique myskyeberrypie myskyeberrypie.com myskyeberrypiemyskyeberrypie@
  4. 4. 2 .com FOLLOW MODERN WORKING WOMAN BEHIND EVERY SUCCESSFUL WOMAN IS A TRIBE OF OTHER SUCCESSFUL WOMEN WHO HAVE HER BACK FACEBOOK modernworkingwoman TWITTER @ModWorkingWoman PINTEREST modworkingwoman INSTAGRAM @modernworkingwoman www.modernworkingwoman.com
  5. 5. 4 .com INSIDE THE MAGAZINE page 33 Learn To Say NoIncrease The Power Of How You Spend Your Time
  6. 6. Content List FEATURES Frances Hui The Secret To Frances Hui’s Success - Founder Of FHS Events Marilyn R. Wilson Life Outside The Box Celebrates Real People: Real Lives Helen Siwak Confessions Of An Eco-Friendly Fashionista BUSINESS Bring Your Brand To Life Written By Linsey Hulls Why Paying Attention To Website Branding Is Critical To Your Business Success Written By Susan Friesen How To Successfully Develop A Brand For Your Business Written By Suzanne Petryshyn, M.A., C.Med. Top 10 Tools For Building Your Best Business Written By Maura Desimone LIFESTYLE How Negative Thoughts Fuel Social Anxiety Learning To Meditate Learn To Say No: Increase The Power Of How You Spend Your Time Regaining Self-Esteem After A Setback SOCIAL SCENE Vancouver Fashion Week Opening Night Photos By Linsey Hull Photography Vancouver Fashion Week Designers Photos By Kuna Photography Group 8 14 17 20 23 25 27 29 31 33 35 37 39 ON THE COVER Francis Hui, page 8 Photo by Linsey Hull Photography
  7. 7. 6 .com FROM THE EDITOR Modern Working Woman is a business magazine for women entrepreneurs. Editorial content includes features on success stories, business, and lifestyle strategies for today’s entrepreneurial woman. Our mission is to provide women entrepreneurs with a valuable resource to aid them in their business and everyday lives. As a woman entrepreneur myself, I saw a need for a resource that provides empowering and educational content to inspire female entrepreneurs to move their businesses ahead. I put my years of organizational, communicative, and entrepreneurial talent to work to start Modern Working Woman magazine. MWW encourages and supports women entrepreneurship, achievements, and success in business by sharing stories of inspiration, motivation, and education. Jenneil Peters Editor-In-Chief Jenneil Peters EMPOWERING WOMEN ENTREPRENEURS THROUGH INSPIRATION, MOTIVATION, AND EDUCATION.
  8. 8. Life Outside The Boxby MARILYN WILSON Available in Softcover and Kindle Editions IN CANADA Chapters/Indigo Amazon.ca IN THE U.S. Barnes and Noble Amazon.com
  9. 9. 8 .com Frances Hui loves the entrepreneurial way of thinking and living, and enjoys partaking in and promoting a luxurious lifestyle. Seen as one of Vancouver’s “Go-To” people in areas as diverse as social and business networking, fashion and beauty and nightlife as well as real estate, technology and start-ups, Frances has been featured in numerous print media publications, special reports on television, and fashion/lifestyle blogs. With over 25 years combined as a Social Influencer, Connector, Tastemaker, Sales Leader and Marketing & Special Promotions Professional, Frances has garnered quite a following in Vancouver by sharing local events and recommending the best people, places and things that the city has to offer. She believes in giving back to the community and donates her time and expertise by helping with the fundraising efforts of charitable gala events, in addition to mentoring aspiring young entrepreneurs. What ignited the spark in you to start FHS Events? I have always been friendly and outgoing, the leader in organizing my friends for social activities and connecting everyone together. Also, I’m a very curious person and a sponge for knowledge. I love to meet new people all the time as you can learn from each person you meet, good or bad. I like to encourage others to participate in different activities and meet new people as I believe that it will make you a better person and more successful, whatever you do. One day in 2003, I was asked to take over a private social club as its host and to run its invitation-only events. It was a natural fit for my talents, ability, personality and style. I did well with it. THE SECRET TO Frances Hui’s SuccessFounder of FHS Events FEATURES
  10. 10. I love to meet new people all the time as you can learn from each person you meet, good or bad. I like to encourage others to participate in different activities and meet new people as I believe that it will make you a better person and more successful, whatever you do. 9.com
  11. 11. 10 .com Eventually in 2006, it morphed into what is now known as FHS Events, a private social club turned event planning and management company, with select media relations, special promotions, marketing and sales, and branding services. FHS Events strives to connect like-minded people at the most beautiful venues in town, showcasing the best products and services for your lifestyle, and for those who enjoy the finer things in life and appreciate interesting and intelligent conversations. How do you find people to bring to your events who truly care about the organizations you represent the way you do? It really starts with knowing yourself and being honest and direct with others about who you are and what you’re all about. When you are clear about your values and principles as well as your desires and goals, then those things will be reflected in your behaviours and actions and everything you do; by how you interact with others and how you carry out your activities will determine and either repel those who have different interests and lifestyles as you or attract those who want to live and do similar things as you. You can further find the “right” people for your projects and ventures via word-of-mouth referrals and social media marketing, which has been mostly how my contacts and clients/customers have found me. I have also received extensive and ongoing media coverage in the past 10 years, which has significantly helped to build my image, brand and following as well as my credibility. By how you interact with others and how you carry out your activities will determine and either repel those who have different interests and lifestyles as you or attract those who want to live and do similar things as you. FEATURES
  12. 12. 11.com What are the most crucial things you have done to grow your business? I have always spent most of my time doing mainly three types of activities throughout my adult life: 1. In solitude, thinking and reading lots in order to continuously learn more and advance myself in all areas of my life. I predominantly read non-fiction self-help type, positive thinking, sales and relationship building articles and books. This helps me to under- stand more and more as I go about my business. 2. Setting goals, making plans and strategizing about how to execute my vision step-by-step. This becomes clear once you know who you are and what you want to accomplish. Once I am committed to my vision of myself and for my business, I will find a way to make all the things necessary happen so that I can eventually achieve success. 3. Constantly socializing and connecting with others who may be and preferably are like- minded people. Success doesn’t happen by itself. Great success requires teamwork and/or lots of support from others. Long-term relationship building has always been one of my passions and strengths. What I love about always meeting new people and chatting with friends is that there is always something to learn from other people’s experiences and examples, whether good or bad. It’s more efficient and practical sometimes to learn from others’ mistakes or failures and successes, than to find out the hard way yourself. How do you distinguish yourself from your competitors? I believe that to stand out, anytime and anywhere, regardless of what you are doing and what industry you are in or what type of business you have, it will be mostly based on the highest standard of customer service. I always strive to build excellent and strong relationships with everyone involved with my business, including staff and suppliers as well as partners and clients/customers. Every relationship is important, like pieces of a jigsaw puzzle which make up the whole picture. I start all my relationships as friendships first, if it is appropriate, as it is the best way to build a strong foundation to further grow the relationships as time goes on. Mutual trust and respect are very important for any relationship. I work very hard to ensure that anyone who deals with me feels comfortable to be themselves, and also honest and direct in expressing what their “needs” and “wants” may be. Then, I will do whatever I can and may be necessary, within reason and in alignment with my goals, to fulfill their request or wish to the best of my abilities and resources. What have been some of your failures, and what have you learned from them? I am often easily distracted at times as I’m interested in many subjects and types of activities in addition to different kinds of people. Unfortunately, it’s not possible to do everything and spend time or energy on everyone who wants to do things with you. Sometimes you end up being mediocre at a bunch of things instead of really being excellent at a few things or even just one thing. Also, sometimes people feel neglected or overlooked, which is not good for your personal life or business in the long-term. Lately, I’ve really become more aware of this and have been saying “No” more often. As I love helping others, since it’s my nature, I’ve found it very challenging at times to decline invitations to attend events and/ or decline requests to become involved in certain projects. A part of me feels like I’m letting others down, but I’ve come to the distinct realization that I always strive to build excellent and strong relationships with everyone involved with my business, including staff and suppliers as well as partners and clients/customers. Every relationship is important, like pieces of a jigsaw puzzle which make up the whole picture.
  13. 13. 12 .com I’m not really responsible for anyone other than myself first. I’m not obligated to help anyone unless I owe them something or we have a predetermined agreement. Sometimes I was just doing too many things at the same time and then feeling overwhelmed. I’ve learned that I need to help myself more first in certain situations and to take care of myself better so that I can become stronger and more successful, which will then allow me the opportunity and luxury to help others more in the future. I would have more to give to others, under those circumstances, which would be more effective. What motivates you? I only do things that I believe in and am passionate about so I love everything that I do, while having fun and helping others at the same time if I am able to, which motivates me to no end. If I make money, impress others, become more popular, get media coverage and impact people in a positive way as I do what I do, then those are all bonuses and it answers the calling that I believe is what is meant for my life. What has been your most satisfying moment in business? Being recognized and praised as being the best at everything that I do by various prominent industry and community leaders in Vancouver, where I’ve lived all my life and where I do most of my business currently. In one word, characterize your life as an entrepreneur. Dynamic What three pieces of advice would you give to women who want to become entrepreneurs? 1. Master your emotions so that you are able to be the master in any situation you find yourself in, both personal and professional. Never make any decisions when you are being emotional as it will usually be the wrong one. I’ve learned to compartmentalize and focus on the situation at hand, staying focused on problem solving, analyzing and thinking things through logically and rationally before making a fairly calculated and strategic decision on what action to take next, if there are issues to resolve or obstacles to overcome. This will help you to feel more in control and empowered, which gives you more confidence in leading your business and/or your team. 2. Get comfortable with being uncomfortable. If you are comfortable wherever you’re at in your life and however your business is progressing, that means that you are not learning anything new and thereby not growing either. In order to achieve more success, personal and professional growth is necessary. Change is inevitable and change is usually good. If you are not constantly learning and growing, then you are stagnating and possibly going backwards, which would be a setback. 3. Never burn any bridges unless you have to or can afford to. Stay “neutral” and on good terms with everyone and anyone, if at all possible. You never know about people and what they know or who they know. In order to achieve more success, personal and professional growth is necessary. Change is inevitable and change is usually good. If you are not constantly learning and growing, then you are stagnating and possibly going backwards, which would be a setback. FEATURES
  14. 14. 13.com You don’t know that you may need certain people to help you in the future, or that you could learn some valuable lessons from them. Success can only be achieved with the help of others working together with you. You can’t do everything by yourself or alone even sometimes. What would you say are the top three skills needed to be a successful entrepreneur? 1. Having a strong sense of self with a very healthy and high level of self-esteem and confidence, while remaining sincere, down-to-earth and humble. 2. Having a very positive and optimistic outlook on life, people and situations. Strive to be about “win-win” in all situations, both personally and professionally. Have an attitude of gratitude for whatever you have. 3. Being honest and having integrity with a strong work ethic – doing everything to the best of your ability and resources. Paying your dues and consistently working hard and smart. What isyourfavorite aspect ofbeing an entrepreneur? I very much enjoy the freedom to do whatever I feel like doing and with whomever I want to do it with, as well as to make my own schedule, but always with certain goals in mind. What sacrifices have you had to make to be a successful entrepreneur? I spend more time working and connecting with others than most people. I don’t really socialize that much just for pleasure, although my work is very social and fun, as I’m always focused on advancing my business and the end goals in mind. Who doyou admire the most in the world ofbusiness? Oprah Winfrey is my most favourite business and community leader in the world. She grew up with so many disadvantages, as some people may say, and bad things that happened to her in her childhood and early adult life, yet overcame all of those obstacles and has become as popular and successful as anyone could ever hope to be and possibly achieve in life. Completely self-made and an amazing role model, she is just such an inspiration, teacher and supporter to so many. Where do you see yourself and your business in 10 years? 20 years? I see myself speaking publicly about various topics to do with life and business, having already written several books, conducting workshops or seminars to share my knowledge and experiences with aspiring entrepreneurs, mentoring young entrepreneurs, hosting my own talk show, selling my own line of products and services, happily married and travelling regularly. I very much enjoy the freedom to do whatever I feel like doing and with whomever I want to do it with, as well as to make my own schedule, but always with certain goals in mind.
  15. 15. 14 .com Marilyn R. Wilson will insist that Life Outside the Box isn’t really a perfect fit in any of the “regular” book categories – yet inspiration and motivation run deep within each life story. Wilson gives an authentic voice to each person she interviews, and artfully shares the story of what makes that life unique and what grounds them. This is her first book of a series called Real People: Real Lives. Life Outside the Box gifts readers with ten in-depth stories curated from the most intriguing messages of inspiration and validation to live a life without limits led by our own intuition. It encourages everyone to embrace their own unique purpose and let success be defined by internal rather than external sources. “There is no right path to follow, there is no correct way to live – we are all extraordinary in our own way.” Life Outside the Box Celebrates Real People: Real Lives By Randi Winter FEATURES
  16. 16. 15.com A Modern Working Woman Reinvented Marilyn’s own journey is also evident through these 10 unique individuals on their way to become celebrities, designers, photographers, artists in every genre - and philanthropists. It is a privilege to see how her style and philosophy of life has evolved in her life and career choices-truly making her a modern working woman. She is a master of listening, storytelling, mentoring and celebrating the goodness of people and the eternal promise of possibility. She has a way of celebrating the unique potential of everyone she meets and is a connector on individual, local and global levels; part of her psychology training. As most Modern Working Women, she has always been a devoted volunteer. Her skills were honed being a parent volunteer with a wicked sense of fun, which included walking into class with the family’s pet garter snake hiding in her shirt and slowly reaching in and introducing him to the young students. Reinventing is Key Others look for sofas on Craigslist, but Marilyn found her true calling there, not once, but twice. Opportunity knocked and her first interview changed her life forever. “I had goose-bumps by the end. When I walked outside I swear everything was brighter. Here I could scratch that ‘people itch’ without dealing with a well of negativity and offer something positive in return - press. It’s the interview I live for.” Wilson says interviewing has offered her a journey of privilege. “Every time I hear a new story, I am changed. It has also brought the chance to mentor, to have a positive influence and to help create a sense of community. To others I can only say, when you find your passion embrace it.” Giving is as important as Receiving One of the most important fundamental beliefs that ties Wilson to the subjects of her interviews is a commitment to giving back, often anonymously. Her book sales allow organizations to raise money. This sense of giving back and gratitude is an important thread that runs through each story in the book as well. Who’s Who? Each of the ten profiles are equally fascinating and diverse. Here are a few teasers about a few role models for a Modern Working Woman. Caroline MacGilivray lives and breathes to promote Beauty Night which has given over 50,000 women a sense of self-worth and empowerment. It does not limit her other passions as a talk show host and producer, speaker, writer, yoga instructor and medical qi gong therapist. Pamela Masik is a sculptor and artist/performance artist. She has always used her talent and passion for the purpose of healing and opening dialogue. She created The Forgotten to give voice to the missing women of the Downtown East Side. She recruited women off the streets for an eight-week “journey of discovery to find their inner voice through artistic expression” and set up a gallery show to sell their work. “Art for Heart” now has an art therapist and rewardingly, participants now mentor others. “Every time I hear a new story, I am changed. It has also brought the chance to mentor, to have a positive influence and to help create a sense of community. To others I can only say, when you find your passion embrace it.” FEATURES
  17. 17. 16 .com Learn more about Marilyn by visiting her website OlioByMarilyn.com and by following her on Twitter @oliobymarilyn and Facebook. Life Outside the Box in softcover and kindle is now available IN CANADA Chapters/Indigo Amazon.ca IN THE U.S. Barnes and Noble Amazon.com Katherine Soucie has achieved the most difficult designation of zero waste artist who shows and teaches globally. “I believe in giving back. I want to help create it; to inspire other designers to think about what they’re doing in their practices.” She takes negative (waste) and adds hand created applications with a deep concern for humanity and social responsibility. Julie Salisbury of Influence Publishing, gave up her life as she knew it to follow her heart and travel the world by boat, then reinvent herself as a bridge for people like Wilson, who have inspirational and motivational stories to tell, yet lack the commercial and marketing experience of how to succeed - ensuring the stories often the hardest to tell get the biggest voice. Patricia Fieldwalker hand-makes and designs luxurious silk lingerie. Here too, being a Modern Working Woman does not preclude an active philanthropic side. She brings toys to dogs in the SPCA every month. Other projects support Japanese families after the tsunami, support A Loving Spoonful—that provides free meals to people with HIV/AIDS, and educates girls in China. She has the will and finds the way. Ruthie Davis is a luxury shoe designer who under- stands her Modern Working Woman responsibility includes being an influencer to affect real change as a role model and mentor to young girls. Her label is synonymous with charitable efforts - including vegan shoes to fund organizations that find homes for animals in shelters. Lisa-Marie Mazzuco is a photographer of classical musicians who is the perfect example of stepping back from a successful career in the fashion and beauty industry with her husband, then reinventing herself as a photographer working with classical musicians. She was reenergized, finding success after taking time raising her young son. For each one of us, as a Modern Working Woman, when one door closes there is always another ready to open. If we can dream it, we can achieve it. By Randi Winter of Passionate Travel Randi Winter’s motto is “Let your passions be your guide.” She is a Modern Working Woman having gone from educator to selling sporting goods, then to being a travel specialist in inspired pursuits and a freelance writer in many genres. Into the daily mix goes mentoring, community volunteering on a local, national and international level and a passion for family and friends, travel, fashion and doing good. Her granddaughter says she has a party on her head. www.passionatetravel.com Twitter @randiwinter and @passionatetrvl FEATURES
  18. 18. 17.com M y life is simple and full of passion. I love my husband, my three rescues, my vintage clothing collection and my refrigerator. My husband because he is so incredibly kind, gentle and truly lets me be myself. He loves me at my best and definitely at my worst! The three rescues from Greece do keep us from having the freedom to wander aimlessly about the world but we cannot even imagine a day without their furry faces and warm bodies. For years I have purchased unique pieces of mostly vintage clothing that will never fit me and I suppose I never want them to. The thought of splitting a zipper, snagging Confessions of an the delicate fabric or losing a button would be gut- wrenching. Lastly, my refrigerator. Oh how I love to eat! Name a fruit or vegetable – I probably have a bin full of them right now. I eat when happy, sad, bored, melancholy, nervous and/or stressed. This is why my diet is plant-based, augmented with a bevy of sauces and a multipack of smoked tofu! I make my living in the fashion industry but do not follow fashion or trends. Most of my days are spent on the computer in leggings, a concert t-shirt and a pair of fuzzy socks. Other days are spent thrift shopping in comfortable stretch denims, a chunky By Helen Siwak Eco-Friendly Fashionista FEATURES
  19. 19. 18 .com Value Village. (6 bags donated = 30% off your next visit). We then set a day and time to meet for the next step. Next I pack my measuring tape, calculator and notepad and jump transit to the thrift store, consignment store or designer re-seller boutique. Which one depends greatly on the client’s requirements and the pre-discussed budget. Over the next two hours I pull garments that will suit my client, and then we meet (at a pre-arranged time) and head to the change room. Together we build a wardrobe, add footwear, handbags, accent jewellery and maybe a scarf or two. The client is free then to purchase whatever they wish to take home with them followed by lots of hugs and fist pumps as we head out the doors into the sunset. Well, maybe it is not that dramatic but guiding someone into a comfortable wardrobe that fits properly, is lifestyle suitable and stylish, is very gratifying. Being an eco-friendly shopper is easy on the wallet and so easy on the conscience. Vancouver is a very charitable city and it is not hard to find garments of amazing quality in an assortment of styles, many nearly new or with the original price tags still on them. In the upcoming issues I will be sharing eco-friendly lifestyle tips, how to prepare quick plant-based meals, styling tricks on how to maximize your wardrobe while minimizing your spending and perhaps some cute pet pictures. Thank you for reading my first article and look forward to making many new friends, who like myself, are amazing modern working women. sweater and knee boots. My business for years has been buying and selling luxury clothing, hosting seasonal pop-up stores, styling clients and currently readying for the launch of our ecoluxury lifestyle boutique - THECloset YVR. Through this re-selling business, and a love of thrifting that goes back to high school, I have developed a personal and unique ‘ecostyling’ service that differs greatly from the norm. We have this impression that only wealthy women hire ‘stylists’. A chic fashionista who they pay to help them chose, purchase and wear clothing that emulates the latest styles. Sometimes this takes weeks and not only do you pay for the time to consult and time shop, the client must also pay for the clothing and accessories. Basic packages usually start at $250 and can go as high as your wallet will allow. As an Ecostylist, my clients come in all shapes and sizes because I offer an affordable reality based service. My clients usually have hit a point where they know they need a change. There can be many catalysts as to why but that does not really matter. What matters is that they want to be comfortable in their clothes, do not want to be lied to or bullied by sales clerks, and are desperately in need of a functional wardrobe that is affordable and easy to care for. My service is a two part process. First, I meet with the client, learn about their lifestyle, the lifestyle they wish they had, or one they are about to embark upon. I take measurements from head to toe and then it is time to head to the closet. We start with the closet clean. Imagine how cathartic it is to take all those droopy sweatshirts, mom jeans, too tight tank tops, boho sandals and uncomfortable dress pants and stuff them into bags for donation to FEATURES Helen Siwak is an eco- entrepreneur and driving force behind ecoluxury lifestyle magazine THECloset YVR and ecoluxury lifestyle boutique of the same name at 360 Carrall Street in Gastown. She is also a luxury/lifestyle contributor to Retail-Insider and VancityBuzz. Tw/IG: @THEClosetYVR Vancouver is a very charitable city and it is not hard to find garments of amazing quality in an assortment of styles, many nearly new or with the original price tags still on them.
  20. 20. 19MAY 2015.com AD 5 We’ve got a new look. Let us know what you think, share your feedback on social media with #modernworkingwoman Modern Working Woman encourages and supports women entrepreneurship, achievements, and success in business by sharing stories of inspiration, motivation, and education. www.modernworkingwoman.com
  21. 21. 20 .com BUSINESS In today’s digital world, it’s more important than ever to establish a personal connection with your clients and customers. After all, when they can easily buy products and services from businesses anywhere in the world, what’s going to make them want to choose you? The answer is simple: they have to like and trust you. But cultivating affection and trust is almost impossible if customers don’t have a genuine sense of who you are. That’s why authentic branding photos are so important: they showcase your personality and make it easy for people to know the real you. Bring your brand to life with photos that build trust and show how awesome you are By Linsey Hulls – Branding Photographer Here are 6 tips on how to make sure your branding photos create a personal connection between you and your customers: 1.Just say “no” to stock photos Nothing screams “fake!” more than stock photos. It’s obvious to everyone that the people in the photos aren’t your real employees or customers— so how can they do a good job of showcasing your company’s personality?
  22. 22. 21.com Personally, if I go to a website and it’s all stock photos, I get nervous. I want to see pictures of people who actually work there—otherwise, I don’t feel confident about making a purchase. 2.Think beyond headshots (way, way beyond) I’ll admit it: headshots are one of my biggest pet peeves. They’re overly posed, artificial and boring— and they say nothing about what you’re like as a person. Instead of using staged headshots in your online communications and offline marketing materials, consider how much more engaging your photos will be if they show you working hard and playing hard in the world you actually call home? Which brings us to our next point… 3. Keep it real Show us what a day in the life of your business looks like. Stay out of the photographer’s studio and avoid static backgrounds—we want to see you in your actual office. Let us see what your employees do in the course of a regular day. Show us your storefront, the view you look out on, the pictures from the latest company party or corporate event. If you’re a mompreneur, use photos to show us that part of your life as well. (There are lot of professional women out there who will be able to relate to you!) When we can clearly envision what your world looks like, it makes it easier for us to step into it. 4. Go easy on the Photoshop I can’t stress this one enough. People want to see the real you, not an overly edited version of you. I’ve had so many clients tell me of experiences where they’ve gone to conferences and workshops and not been able to recognize their online colleagues and acquaintances because they look nothing like the photos they use on their profiles. I’ll say it again: the more authentic your photos are, the more people will feel like they know the real you and the more they will trust you. © Linsey Hulls Photography
  23. 23. 22 .com BUSINESS 5. Offer an experience There are photos that simply show images of people and things—then there are photos that offer an experience that goes beyond the two-dimensional. Go for real, behind the scenes shots that give people a strong sense of what it’s like to do business with you. If they can feel it, they’ll want to make it happen. 6. Make it memorable Photos are a great way to put a personal face on your business. But if you want to stand out from the competition, you have to offer something authentic and go beyond the typical business photo. This is where working with a professional branding photographer can make a huge difference. A good branding photographer knows how to capture images with artistic flair that enhances the realism and beauty of the shot instead of making it seem posed and artificial on the one hand or amateurish on the other. Why professional photos are a smart investment The more quality photos you have to represent your business, the better. Consider all the different ways you can use them: • On social media sites (according to KISSmetrics, Facebook posts with photos get 53% more likes, 104% more comments, and 84% more clickthroughs!) • In your blog posts • In articles you post on other websites • In slideshows and presentations • In ebooks • For SEO – by keyword optimizing your images you increase their chances of appearing in Google Image searches, which can be a great additional source of traffic • In your offline marketing materials Personality-driven branding images help you build credibility, engage your clients, and encourage them to like and trust you. They bring your brand to life by showcasing your personality and showing the world how amazing you are. Don’t settle for using stock photos and boring headshots—make sure your images do the best possible job of showing the real you. Your customers will love it and so will you when you see the jump in customer engagement and sales! For more information or to book a branding photoshoot go to www.linseyhulls.com
  24. 24. 23.com Have you ever visited a website and immediately got turned off? Maybe it was the loud, garish fonts… or that the site looked like some- thing a 10 year old put together… or the in-your-face BUY FROM ME message yelling at you… Even if you aren’t sure why you were turned off, you probably immediately left, right? I would imagine you wouldn’t want the same thing happening to your website, would you? Why Paying Attention to Website Branding is Critical to Your Business Success By Susan Friesen Unfortunately, many entrepreneurs don’t understand how a website visitor can make an immediate impression about you and your business that will greatly determine if they will ever do business with you. In as quickly as 50 milliseconds, they will determine: • How professional you are • How dependable you are • How trustworthy you are • The level of quality you or your product provides The good news is because first impressions are about 94% design related, you have complete control in ensuring your website visitors have favourable impressions. This is excruciatingly important since a good 90% of potential clients will visit your website before contacting you. And if you think that your informative text will win over your potential leads, think again.
  25. 25. 24 .com 1. Having a website design that reflects your overall brand Your website is your virtual “storefront” and the primary place people go to check you out. This means it’s imperative to have a professionally designed site that will directly appeal to your target market. When a person lands on your page, it has to feel like it is significant and professionally put together. It needs to have a sensory impact to give them the instant impression you or your product will be of value. Anything less and you’re risking giving the impression that you’re cheap and only interested in making money instead of being successful at solving similar problems to theirs. Consequently, your website design (and all marketing materials) must be given careful consideration when choosing colours, fonts, images and other design elements that should be in harmony with your overall brand. 2. Designing a professional logo This is not the time to design your own logo unless you have a strong background in graphic design. Do yourself and your business a favour and have your logo designed by a professional so that it properly represents your brand essence. Susan Friesen is the founder of eVision Media, an “all in one” full service boutique web development and digital marketing firm of over 16 years that specializes in creating professional websites and brand identities for entrepreneurs, businesses and organizations. Try to avoid using cheap services like Fiverr. Yes, you will get a graphic designer (hopefully) to design your logo BUT what you’re missing is the research and analysis that should happen first. A brand analysis will determine your target market, how you want to be positioned, what impression you want to give, and your logo “personality”. You must understand what encompasses your ideal target market before your logo is designed. This is so that your logo will appeal to THEM, and not necessarily you (unless you are your own target market, which often is the case but not always). 3. Using properly written copy “Copy” means your website text and is critical to the success of your primary marketing piece -- don’t be fooled into thinking it’s just a place for people to learn more about you and your services. Your website needs to be written in a way that will draw your ideal client in, share with them that you know and understand their problem, and convince them that you are the perfect person to help. Using compelling headlines, leading stories, flowing short paragraphs, strategically placed bullet points and other similar copywriting elements will greatly increase the chances of you getting more leads that can turn into sales. In contrast, using dry facts and stats, lists of your services, and emotionless blocks of paragraphs are sure to turn off your visitor. People make decisions based on emotion, not facts. The next time you go web surfing, pay attention to your visceral response to the sites you visit. Are you turned off? Why? Or are you immediately drawn in, excitedly wanting to find out more? Now put that same attention into your own website. Ask a trusted advisor or website consultant to do a thorough review and proceed to make the necessary changes to make your website successful at achieving your business goals. To your success, Susan Friesen Here are 3 critical things you need to know about website branding that will help to prevent sending your potential clients over to your competitors:
  26. 26. 25.com BUSINESS How to Successfully Develop a Brand for Your Business By Suzanne Petryshyn, M.A., C.Med B usiness branding involves more than your logo, website and marketing strategies. Although these are very important elements of your brand, they are not the only items that you need to take into consideration when developing your brand for your business. Branding is all about conditioning your target audience to associate a certain response with your company. To start thinking about what this means, take a moment to reflect on Tim Hortons. When you think about Tim Hortons, what are some things that come to mind? Do the same for Starbucks and make a list of each company’s brand from your perspective. With Tim Hortons, people associate coffee, hockey, family, soup, comfort foods, nostalgia, community, affordability, connectedness and Canada. The language used is universal for this brand and we all know what a double double is. For Starbucks, people associate elitism, lattes, expensive drinks, status, global, and so on. The language used is universal for this brand as well and we all know what a “skinny, extra foam, double shot, grande” means. Or, at least a version of that word combination. When developing a brand, it is important to spend the time to think about what the language will mean for your customers. Language is at the core meaning of any culture and the examples of Tim Hortons and Starbucks is meant to illustrate this fact. Your brand is your message, your promise and the actions that you will take to meet your customers needs through your business activities.
  27. 27. 26 .com Suzanne Petryshyn, M.A., C.Med is a chartered mediator, negotiator, professional speaker and author. Suzanne is the owner of Brain Jacks providing mediation training and negotiation training to accredited professionals. BUSINESS Answer the “why’s” of your customers. Show your audience your company’s purpose, its values, its reason for existence, and what it wants to achieve. This core activity will guide your business branding strategy, especially if you get lost or distracted with information overload. Keep it simple and consistent. Remember that what you are striving for is some- thing that will make your brand hard to forget, hard to misspell, and even hard to mispronounce. Apply this meaning consistently in all of your activities. For example, don’t put or introduce initials instead of the whole name if you don’t intend to use them consistently. Create your hashtag and use it. Trust is built through consistency. Your audience will always knows it’s you, and what to expect, each time they see the consistent messages with consistent meanings. Protect your brand. It might seem too early for a warning, but if you don’t protect your brand at the earliest time, then in a snap, all your business branding efforts will just go to waste. When you are branding, you can order copyright certificates for your written works. Although this will change, you can still order them under your business name to protect your brand messages. For those businesses that may franchise or expand later on, you can also apply for a trademark when the time is right and all of your advisors suggest that this is the best decision for you and your business’ future.
  28. 28. 27.com BUSINESS Top 10 Tools For Building Your Best Business By Maura Desimone Having a successful business is a constant process of conceptualizing, building, improvising, evaluating and improving. It’s important to notice in the list below, each item is building on the next. Take a minute to read through and see how your business measures up: 1. BUSINESS LICENSING In order to officially be ‘in business’ you must have a license. It gives your business credibility. Depending on what your profession is, you may also need additional licensing that helps regulate your industry. 2. BUSINESS PHONE You must have an official business line for potential customers and business people to contact you. Cell phones are affordable, convenient, and a tax write off when used for business. 3.BUSINESS BANK ACCOUNT + ACCOUNTING SYSTEM You can’t open a business bank account until you have a tax ID number from your business license. You must keep try to keep your business and personal finances separate and have some sort of accounting system to keep things running smoothly. 4. BUSINESS PLAN This includes the detailed specifics of your business. You must develop and implement the purpose, mission and focus of your business as well as set goals, develop a system and establish a process. 5. BRANDING This is the personality of your business - the ‘look & feel’. In its complete form, branding includes a logo design (the look) and an attitude (the feel). Too often businesses neglect the importance of branding. Having a thoughtfully developed brand makes it easier to sell your products and services.
  29. 29. 28 .com BUSINESS Maura Desimone is the owner and creative juice at ZenDezignz, an independent design studio located in the gloriously beautiful Pacific Northwest. Inspired by life, love and the pursuit of happiness Maura has spent the last 25 years launching Inc. 500 companies, presidential campaigns and international organizations with her strategic branding designs and customized marketing materials. If you’re missing anything from the list, just make a commitment to yourself to do it. Put it on your calendar and schedule around it. Just take one thing, figure it out and implement it. Creating a successful business is about building—step by step. Like our friend Lao Tzu says, “The journey of a thousand miles begins with one step.” It’s never too late! 7. WEBSITE Over 90% of people are researching your product or service before they contact you. You must have a website. It can be as simple as one page site or as complex as a 50+-page site. If you can’t afford more than one page, then don’t.6. BUSINESS CARD This is your primary marketing tool. It is even more important than your website. How is someone supposed to remember your website address and phone number? Get it all printed on a card and hand them out like candy. 8.EMAIL LIST From free to paid services, this is a great tool for growing your business. It keeps you ‘top of mind’ and gives you opportunities to connect with your potential market. 9. PROFESSIONAL HEADSHOT People connect more easily with you if they can see what you look like. For people who don’t already know and love you, it’s a very effective tool for establishing trust. 10. SOCIALMEDIASITES Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube: These are FREE advertising channels for your business. They’re incredible for increasing your reach and with MILLIONS of people online you’ll soon realize that you may be already connected with many of them.
  30. 30. 29.com Many people suffer from something called social anxiety. This is the feeling of being out of control and nervous and even afraid of being in social situations. There are different levels of anxiety. Some people are so anxious that they cannot force themselves to get into a social situation in public without being medicated, and even then, they find it awkward and difficult. Some people even have panic attacks. Several social situations can trigger negative thoughts that can swirl around your head, making you more and more anxious about the social situation that may be coming up. You might even completely talk yourself out of attending, which can then lead to worse problems and even eventually lead to agoraphobia where your fear of social situations becomes so pronounced you can’t even leave the house. LIFESTYLE How Negative Thoughts Fuel Social Anxiety Negative Thought Triggers Situations that can trigger negative thoughts include: • meeting new people • potential criticism • being the center of attention • other people observing you • speaking in public • group interactions • meeting authority figures • not knowing what to say • feeling unsure about what to wear • looking into other people’s eyes • yawning • talking • walking • talking on the phone The above might seem over the top if you do not suffer from social anxiety yourself, but the list can go on and on if you do. People with social anxiety start going over potential scenarios in their head the moment they realize they are going to have a social situation. They start turning each situation into a negative event. People with social anxiety start going over potential scenarios in their head the moment they realize they are going to have a social situation. They start turning each situation into a negative event.
  31. 31. 30 .com LIFESTYLE How Thoughts turn into Social Anxiety When they meet a new person they imagine messing up the person’s name, forgetting their own name, or having bad breath. They imagine saying something “wrong” and being the butt of a joke or subject to criticism due to being “wrong”. They feel nervous even in the case of getting an award because people are looking at them and making them the center of attention. They start thinking that they did not deserve the award and that they are a fraud and shouldn’t go collect or accept the award after all. Then it just may go downhill from there. They can’t stop spinning every possible scenario into a bad thing until their heart is beating out of their chest, they can’t breathe properly and finally they may have a full-fledged panic attack. Due to this possible scenario or outcome, they end up bringing part of what they thought to be true into reality, thereby becoming the center of attention due to the panic attack and then being potentially judged as “weird” or a”drama queen”. As you can see, thoughts have a lot of power even though they’re just thoughts and not even reality. The realization of pervasive negative thinking leads to increased social anxiety and tends to make matters worse. It is only whenyou are able to also realize how turning your thoughts around to positive thoughts will you be able to make your social anxiety less. Turning the Negatives into Positive The minute you notice that you are obsessing about any future event, it’s time to get out of your own head and do something different. Practice deep breathing, and read some positive quotes. If your stress is because you’re not sure of what to wear, find a good friend to help you pick something out. If you’re worried about bad breath, take some mints with you. If you are scared that you will say someone’s name wrong, practice the names of those whom you know will be in attendance. There are always ways in which you can turn all negatives into positives but the most important thing is to realize that no one is perfect, and due to that, no one expects you to be perfect. Most people have some of the same worries that you do, but they may have learned to not dwell or obsess over it. As you can see, thoughts have a lot of power even though they’re just thoughts and not even reality. The realization of pervasive negative thinking leads to increased social anxiety and tends to make matters worse. It is only when you are able to also realize how turning your thoughts around to positive thoughts will you be able to make your social anxiety less.
  32. 32. 31.com LIFESTYLE With most of us living fast-paced lifestyles; trying to balance work, family and our social lives take a toll on our mental and physical wellbeing. Learning to meditate can bring a sense of calm and inner happiness to our lives and help to promote feelings of peace and tranquility that often times get lost when we are busy trying to juggle everything which we may need to accomplish on a daily basis. Even if you’re not interested in the metaphysical implications of meditation, it has undeniable health benefits. It incorporates many relaxation techniques that can help you erase the negative feelings that come with the stress of leading a hectic lifestyle. You don’t have to have any special tools or your own private meditation garden. You can meditate anywhere you feel comfortable. You can meditate sitting, standing or lying down, in a chair or on the floor. Learning how to meditate isn’t difficult either. People who don’t practice meditation often misunderstand it. Very often, you’ll hear it referred to as mystical or transcendental, which makes them feel wary about trying it. In fact, it’s simply a practiced skill that can help bring clarity to a cluttered mind. Learning to MEDITATE
  33. 33. 32 .com LIFESTYLE Without going too deep into what meditation is, or isn’t, let’s focus on one of the many things a daily meditation can do for you. Meditation is often seen in yoga classes and is widely practiced by a variety of cultures, countries and religious groups. I only mention this so you can understand that the art of meditation is perfectly safe and commonly practiced by millions of people around the world. Some of the more documented benefits of meditation include less anxiety, irritability, moodiness and decreased depression. It can help improve your learning abilities, memory and unlock creativity. It can also slow down the aging process increase feelings of vitality and rejuvenation. Not to mention it can reduce stress, lower blood pressure, and produce higher blood oxygen levels. There are many types of meditation, but the easiest form to learn is, “breath awareness meditation.” Compared to many other meditation techniques, this will enable you to experience the benefits of meditation in much less time. Here’s a simple technique that will give you results in minutes. Sit comfortably, close your eyes, and tense up your whole body. Sigh deeply, then breathe deeply through your nose and release the tension from every muscle. Just feel each part relaxing, watching for parts that may hold onto tension, like a tight jaw. If you still have tension somewhere, tense up that part again, then let it relax. It may also help to repeat silently “relax” as the tension drains. This will train your body and mind to recognize relaxation. Later you may be able to relax more easily just by repeating “relax” a few times. Breathe through your nose. This is important because it brings in more oxygen by involving your diaphragm. You can test this. Breathe with your mouth and you’ll notice that your breathing is shallower. Then breath through your nose and you’ll notice that your abdomen extends more. Air is being drawn deeper into your lungs. Allow your breathing to fall into a comfortable pattern, and pay attention to it. Pay attention to your breath as it passes in and out of your nose. Your mind may wander endlessly, but all you have to do is continually bring attention back to your breath. If your mind is still too busy, try naming the distractions as a way of setting them aside. For example, say in your mind, “itchy leg,” “worried about work,” or “anger,” and then immediately return attention to your breathing. Use any way you can to identify and set aside distractions. That’s it. Continue this for five or ten minutes, or around a hundred breaths. Afterwards, open your eyes and sit there for a few seconds. You’ll feel relaxed, and your mind will feel refreshed. You’ll also be better prepared for any challenges that come your way. Meditation has so many rewards, and through daily practice, you can learn to release the unlimited potential of your mind and body. Some of the more documented benefits of meditation include less anxiety, irritability, moodiness and decreased depression. It can help improve your learning abilities, memory and unlock creativity. It can also slow down the aging process, increasing feelings of vitality and rejuvenation. Not to mention that it can also reduce stress, lower blood pressure, and produce higher blood oxygen levels.
  34. 34. 33.com • You’ll reduce your stress One of the worst things about overscheduling your time is the stress that it will cause. Learning to say no will automatically reduce your stress, even if the first few times you say no will be a little stressful. The freedom you experience will soon over- shadow the fear of saying no. • You’ll be perceived as more professional No one person can do everything. If you already have something scheduled and can’t do something, it is to be expected of a professional person. You don’t even have to provide a reason; just say that your calendar is full. • You’ll improve at tasks you reallytowant to do If you’re not spending time doing stuff you hate doing, you’ll get to spend more time doing things you want to do. That means you’ll get more practice and become better at the things you already like doing. LIFESTYLE One of the very best ways to manage your time is to learn to say no. Saying no is a great way to control how you spend your time and take your power back. Most of us don’t know how to say no because our parents taught us very well not to say no. Many two-year-olds love saying no, but they are quickly taught that the word no is very unacceptable. However, it’s time to take back the power of no and earn more time in your day for doing what you really want to do. LEARN TO SAY NO: Increase the Power of How You Spend Your Time
  35. 35. 34 .com • You won’t bite off more than you can chew People who say yes to everything tend to do most things half way. They don’t mean to, but they get too much on their plate and end up not being able to do the tasks they agreed to do to the best of their ability. If you say no, you can avoid this embarrassment. • Pause, breathe deeply, check your calendar In order to say no without a problem, when someone asks you to do something, even if it’s something you know immediately that you do want to do, make it a practice to take a pause, take a breath, and check your calendar. The act of calendar checking can give you time to give some thought to whether or not you want to say yes or no. Saying no can truly give you back enough time to create the life that you really want to live. If you’re feeling hurried and overwhelmed, take the time to practice saying no. By saying no, you’ll take control of your schedule and feel like you go t more time in your day. LIFESTYLE • You get to spend time doing what you want to do No one wants to spend time doing things they dislike doing, but they tend to say yes due to the lessons their mom taught them. If you really want to spend more time writing or helping your clients solve their problems, say no to doing things you don’t want to do and recommend someone else. • Peoplewillrespectyoumore Even really good people lose respect for those who act like doormats. You probably don’t want to appear as a doormat; you’re just trying to be helpful. But even nice people will take advantage of those who say yes all the time. That’s whyyou’ll notice it’s always the same three people doing all the work in any group. The yes people. • Saying no gives you the opportunity to sayyes This may sound counter-intuitive but it’s true. If you learn to say no to things that don’t advance your business or life in any measurable way, you’ll have more time to say yes to things that do.
  36. 36. 35.com LIFESTYLE Regaining Self-Esteem after a Setback A setback in your self-esteem can be an almost debilitating blow. Job losses, break-ups, and fights with your best friend, or gaining five pounds after losing twenty, can all set you back. The list of potential setbacks in your self-esteem is endless. No matter what event or bad day has thrown you back, however, you can make a comeback. You can regain your self-esteem.
  37. 37. 36 .com Consider the Positives When you’ve put your ordeal into perspective, consider also the positives of the situation. Look at yourself in the mirror and tell yourself all your favorite things about yourself - your bright and beautiful eyes, your amazing smile, and your fun sense of humor. Start thinking about everything good you have, both inside and outside. KnowYou Are Worthy Remember that no matter what happens in life, no matter what mistakes you might have made or what setbacks have held you down, that you are worthy. You are worthy of the love and respect of the most important person in your life - you. Treat Yourself To prove your love, do something to treat yourself. Get your hair done, go for a run, or buy a new outfit. Take a course or do something that makes you feel good that is not addictive or dangerous. A blow to your self-esteem can be crippling if you let it. The strongest weapon in your arsenal, however, is yourself. You can overcome this hurdle, but you must first believe in yourself. LIFESTYLE Understanding Self-Esteem Self-esteem is your inner sense of self-worth and self-respect. Sometimes, in the wake of a setback, it can feel difficult to acknowledge or truly feel that you are worthy of even your own respect. This drop in self-esteem can lead to bigger problems and really diminish your quality of life as a whole. Consider a Different Perspective Sometimes the best course of action to come back from a setback like this is to look outside yourself. Consider your entire ordeal from a different perspective. It may help you shine some light on the issue at hand, and help you overcome your loss of confidence. Here are some perspectives you can try: • Walk in someone else’s shoes Everybody makes mistakes, and there are no exceptions to that rule. No one is perfect, but that doesn’t mean that they aren’t worthy of love and respect. To put this in perspective, try seeing your situation from an outsider’s point of view. If someone else, especially someone you love, had gone through the same ordeal or made the same mistakes, would you want them to wrestle with low self-esteem? If the person that you are picturing is worthy of self-respect, then so are you. • Setback or step up? If your setback comes in the form of a life event such as a break-up or job loss, try considering the event as a step forward instead of a setback. Whatever happens, you are always moving forward with your life. This event is just another stepping stone to what will surely be a bright future. • Understand your place in the world Another perspective to consider is your overall place in the world. Sometimes remembering how many people there are on this planet, and how inexplicably big the universe is, can make your ordeal feel so much smaller. Try seeing your situation from an outsider’s point of view. If someone else, especially someone you love, had gone through the same ordeal or made the same mistakes, would you want them to wrestle with low self-esteem? If the person that you are picturing is worthy of self-respect, then so are you.
  38. 38. 37.com SOCIAL SCENE Vancouver Fashion Week VFW Opening Gala featured a fantastic night of emerging and local designers. Elizabeth Ball, Councillor - City of Vancouver Holly Goldsmith-Jones and her beautiful mom Pam Jenneil Peters with Skye Natasha Lintott Natalie Langston, Media Personality Jessica Luxe, Fashion Blogger
  39. 39. 38 .com SOCIAL SCENE Samantha Sito, Fashion Blogger (R) and friends Maneli Nourbakhsh and friend Lauren McLeod Sue Randhawa, Owner of the Optical Boutique Ashleigh McIvor DeMerit and Jay DeMerit Jenneil Peters and Tanis Ballentine Helen Siwak, TheCloset YVR and Josh Langston
  40. 40. 39.com Vancouver Fashion Week DESIGNERS VFW Opening Gala featured a fantastic night of emerging and local designers. Blushing Designs
  41. 41. 40 .com Photographs by Kuna Photography Group CrystalCommerce Theresa Chen Eliza Faulkner Yong Kyun Shin GrandiAtelier Rosey Couture
  42. 42. 1 .com MUSE is a modern woman’s t-shirt line. THE LINE TARGETS STRONG, POWERFUL AND EMPOWERED WOMEN. THE COLLECTION FEATURES FASHION-FORWARD DESIGNS AND LUXURY FABRICS. WWW.MUSE-CLOTHING.COM

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