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Mobile Technology in Advertising and Marketing

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Overview on how to work with your technology providers to give best value to your clients.

Published in: Technology, Business
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Mobile Technology in Advertising and Marketing

  1. 1. Mobile Technology in Advertising . . . mdbhinton.com
  2. 2. Mobile now accepted as essential part of marketing mix Key question for all brands • • • How do I engage with mobile? How do I cost effectively acquire new customers? How do I best use technology to maximise engagement with customers? Loyalty . . . mdbhinton.com
  3. 3. Mobile advertising expenditure doesn’t match time consumers spend on mobile devices Brands believe that: • audience too fragmented to reach effectively • obtaining good useful data is still difficult and elusive . . .Consumers mdbhinton.com
  4. 4. How Mobile Advertising is changing . . . mdbhinton.com
  5. 5. The importance of location specific data • • • • immediacy  -­‐  real  ,me  bidding   history  of  ac,ons  to  inform  target  marke,ng dialogue  to  promote  brand  loyalty i.e.  a  personal  interac,on  with  your  customers • 47%  of  consumers  use  their  smartphone  to  search  for  local   informa4on • Brands  must  have  mobile  op,mised  web  sites mdbhinton.com
  6. 6. Big Data Effective use of Big Data can: • • • • • provide personalised experience for customers make relevant advertising and recommendations increase loyalty and brand engagement drive sales make connections between things such as purchase history and physical location, this means that precisely targeted real-time marketing becomes possible having clear objectives – and data that matches those objectives – is the key to success mdbhinton.com
  7. 7. Benefits for the Agencies . . . mdbhinton.com 7
  8. 8. • Data  intelligence   • More  focussed  adver,sing • Develop  Brand  proposi,on • Increase  Brand  loyalty • Product  and  service  development • Up  sell • Differen,ate  from  compe,,on • Maximise  spending  of  client
  9. 9. Benefits for the clients . . . mdbhinton.com 9
  10. 10. • Market  Intelligence • BeEer  Targe,ng • ROI • Product  Development • Loyalty   • Reten,on • Customer  Champions
  11. 11. How  we  work  with  you.  .  .  
  12. 12. • Agency  /  Client  defines  the  brand • Creates  campaigns • Develops  process  to  spread  and  communicate  the  brand • Great  user  experience We facilitate the technology required for • Mobile  apps • Web  experiences • Big  data  analy,cs • Agile  methodologies  to  react  quickly mdbhinton.com
  13. 13. MDBHinton We Know your industry and your challenges about technology – it’s strengths, possibilities, and it’s problems Have a team of world class engineers Cost effectively based in Minsk Know Mobile, Web, Data analytics, User experience CuPng  edge • • • mdbhinton.com
  14. 14. We up Offer • low cost of entry for you • Start small and scale • industry expertise • brilliant technologists –very cost effective but still ‘local’ • proven ability to deliver For further information contact Mark Hinton at mark@mdbhintom.com +44 (0) 7812 001187 Frances Hinton at frances@mdbhinton.com +44 (0) 7812 110478 www.mdbhinton.com

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