Talk for MTV_FoxyMoron

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How should digital media channels sell digital media marketing solutions to clients.

A talk for MTV

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Talk for MTV_FoxyMoron

  1. 1. THE BRAND MANAGER IS CURRENTLY LOOKING AT DIGITAL AS HIS OR HER PLAYGROUND
  2. 2. ITS WHERE HE OR SHE GETS TO DO IDEAS THAT ARE NOT POSSIBLE ON TV
  3. 3. TIME& IS ABUNDANTLY AVAILABLE ON DIGITAL SPACE
  4. 4. 7 10CASES THE BRAND MANAGER IS NOTLOOKING TO BUY A 'SPONSORSHIP'
  5. 5. 7 10CASES BUT WANTS TO CREATE AN ONGOING ENGAGEMENT
  6. 6. WHAT THEY WANT TO CREATE IS RETURN ON TIME RETURN ON HIS/HER TIME SPENT WITH BRAND
  7. 7. The Idea: Let women tease them by telling them they are going NUDE. Give the women consumer a return on their time and help give men a piece of their mind. WTF CASE STUDY
  8. 8. THAT'S NOT JUST BECAUSE OF A WHIM (OK SOME OF IT IS)
  9. 9. IT’S ALSO BECAUSE THE CONSUMER IS GETTING SMARTER
  10. 10. Today people know when brands are speaking from a place of selling, bottom line or shareholder values and they have the power to reject them. The brands that speak human are the ones that have real conversations with people. They speak with honesty, humanity, intrigued and humour. They speak the language of the people.
  11. 11. THUS WHAT THE BRAND MANAGER REALLY WANTS TO DO ...
  12. 12. YOUR IDEA TO MERGE
  13. 13. YOUR PROPERTY TO MERGE
  14. 14. TO MERGE YOUR VISION
  15. 15. INTO HIS OR HER BRAND CAMPAIGN.
  16. 16. THEY ARE LOOKING TO GIVE YOUR IDEA
  17. 17. REACH SCALE ENGAGEMENT
  18. 18. AND SYNC IT WITH THEIR OWN CAMPAIGN…
  19. 19. WHICH WAS ALWAYS THE CASE….
  20. 20. BUT NOW THEIR KPIS ALSO DEMAND THAT THEIR PROPERTIES TOO HAVE REACH& SCALE
  21. 21. SO THEY WON'T GET TOO EXCITED IF YOU GIVE THEM A FACEBOOK POST ON YOUR PROPERTY OR A BANNER ON THEIR WEBSITE WHICH IS WHY OFTEN THEY DEMAND IT IS A 'FREEBIE'
  22. 22. YOUR POWER IS NOT YOUR 'LIKES' OR YOUR VISITS.
  23. 23. YOUR POWER IS YOUR ABILITY TO INFLUENCE THE INFLUENCER & THE CONSUMER.
  24. 24. SO IT’S NOT THE AGE FOR SELLING TO YOUR AGENCY
  25. 25. IT’S THE AGE OF PARTNERSHIP WITH THEM
  26. 26. SOME THINGS THAT BRANDS REALLY WANT TODAY…
  27. 27. MAKING A DIFFERENCE BRINGING IT ALL TOGETHER INDIA NO. 1 SONG FOR 'MUSIC' ON YOUTUBE 1
  28. 28. 1 INDIA NO. 1 SONG FOR 'MUSIC' ON YOUTUBE
  29. 29. FROM TELLING STORIES TO CONSUMERS MAKING STORIES WHY WAIT TILL TOMORROW 2
  30. 30. FROM TELLING STORIES TO CONSUMERS MAKING STORIES BABY LIPS KISS SONG 2
  31. 31. 2
  32. 32. 2
  33. 33. 2
  34. 34. 2
  35. 35. 2
  36. 36. USING MASS MEDIA TO DRIVE ACTION ON 'PERSONAL' MEDIA THE FOOTBALL CASE STUDY 3
  37. 37. And perhaps there's merit in also building these new complexities into a media 'platform' Agencies spend mad amounts of money with Facebookand Googlebecause they've built a platform that puts all these together.
  38. 38. SO PERHAPS EVERYTHING I SPOKE ABOUT ONLY HELPS YOU IN THE SHORT RUN
  39. 39. THE BIG QUESTION IS THE LONG RUN
  40. 40. How does MTV build a platform that everyone - agencies, brands, marketers sit on and unleash creativity. Use the platform to build something great.

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