Social media marketing works; You only have to look at the major brands to see just how effective it can be. Barrie at FoundUB4 has put together this presentation that will hopefully be beneficial when it comes to explaining to new businesses the advantages of using Social Media in their marketing mix

1. by: Barrie at foundub4
what is social media

2. What Is Social
Media Good For?
Increasing Online Reach
Social media marketing works;
You only have to look at the major
brands to see just how effective it can
be.
Of course, for social media
marketing to be effective, it needs
constant attention and monitoring and
that can take you away from the
running of your business.
Increase Website Traffic
Which is why using a “specialist” to
help with this marketing channel can
be cost effective.
Boost Recommendations

3. Getting It Right
Managing a successful social media
strategy is more than posting a few
images, or status updates.
It’s about posting content your fans
want to like, share and comment on.
It’s about:
•How often to update
•What type of media is best
•What time of day
•Most effective day of the week
By ensuring the networks are
updated at optimal times, with the
right content is paramount to
generate an organic increase in
engaging fans & followers, and
increasing brand identity.

4. Facebook
Advertising
Facebook Advertising is the perfect
way to reach broad and niche
markets precisely.
Advertise to your exact audiences,
based on specific social and
geographical information –
•Age
•Gender
•Location
•personal interest
•job functions (to name a few)
can be used to refine targeting.

5. How Twitter Measures Up
By engaging with our followers, and monitoring what they
generally discuss has provided us with the insights to broadcast
the right messages at the right time, that generates maximum
results.
•Total Followers
The total number of Twitter followers on your account to date.
•Connections Made
The number of new people you have connected with on Twitter over the
duration of your report (your new followers plus the number of contacts
you have started following).
•New Followers
The total number of "follows" you received in the specified date range.
•Messages Received
Includes @mentions sent to your account and DMs received.
•Messages Sent
Includes @mentions and @replies sent (DM's are excluded).

6. its in the strategy
Push the button

7. What’s In A
Strategy?
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•
•
•
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Number of posts
Number of social shares
Audience growth (Unique & Returns)
Traffic generated to website from blog
Subscribers
Technorati, Alltop & other directory listings
SEO improvements
•Facebook Likes and posts
•Google+ Circle adds/followers
•Google+ mentions
•Pinterest pins & follows
•Followers
•Mentions
•Retweets
•Retweet reach
•Replies reach
•Number of potential prospects sent to sales
•Posts

8. Get Your Social Media Working For YOU!
Contact FoundUB4 For More
Information
Tel: 07590 329204