Foundub4 Search & Social Media Strategy


Published on

If your currently searching for freelance social media consultants to help you setup and/or manage your social media campaigns, then you may just be in luck, because that’s exactly what I do.

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Foundub4 Search & Social Media Strategy

  1. 1. Found u b4 social media consultancy<br />FoundUB4 Search & Social Media<br />FoundUB4 Social Media Consultant<br />
  2. 2. Social Media Strategy Setup<br />FoundUB4 Social Media Consultant<br />
  3. 3. Month 1 (Facebook) Setup<br />The facebook page will be used as a central hub for “engagement”.<br />This will help generate a viral wave of brand mentioning and correspondence between your company and your target audience.<br /><ul><li> Setup & optimise business page
  4. 4. Add/Optimise “Info” content
  5. 5. Create bespoke landing page app with clear CTA
  6. 6. Create bespoke “sign up” page App To generate email database
  7. 7. Create 1 x official profile page for fb users to engage with directly</li></ul>FoundUB4 Social Media Consultant<br />
  8. 8. Month 1 (Twitter) Setup<br />Twitter will be used to promote your brand continuously throughout the day. With posts being generated the drive brand awareness and back links to your website / facebook page and/or blog <br /><ul><li> Create branded twitter page
  9. 9. Populate stream with personal comments
  10. 10. Post industry related article links to clients blog/website
  11. 11. Target twitters to follow who are interested in your industry – aiming to generate up to 500 followers within 1st month</li></ul>FoundUB4 Social Media Consultant<br />
  12. 12. Month 1 (YouTube) Setup<br />YouTube is an amazing social network, being second to Google in the number of traffic each day. By feeding videos to your target audience, it is a great channel to boost your brand profile and increase your twitter follows and facebook fans.<br /><ul><li>Setup/Optimise YouTube channel
  13. 13. Populate channel with 5 – 10 videos (client to supply)
  14. 14. Promote channel through social networks & social bookmarking</li></ul>FoundUB4 Social Media Consultant<br />
  15. 15. Month 1 (Blog (WordPress/Tumblr) Setup<br />A Blog is a great platform that can be used as a central hub of information, where people of like-minded interests can read and share your content, images, videos, and help extend the reach of your brand beyond any other online marketing activity.<br /><ul><li> Create WordPressor Tumblr blog (if required)
  16. 16. Optimise existing blog (if required)
  17. 17. Install social sharing apps
  18. 18. Syndicate through 30 + RSS syndication feeds to increase reach & subscribers</li></ul>FoundUB4 Social Media Consultant<br />
  19. 19. Month 1 (Articles & Pr) Setup<br />For those researching about products that your company sells, articles are an alternative way to promote “how to” content that makes your brand more approachable, as you are seen as a key source of information rather than purely a sales driven webssite.<br /><ul><li> Create 5 x profiles on top performing article directories including eZine, Article Base, Article Alley, Google Knol etc.
  20. 20. Populate with 3 x unique articles per account
  21. 21. Promote profiles through social networking & social bookmarking</li></ul>FoundUB4 Social Media Consultant<br />
  22. 22. Month 1 (Social Networks) Setup<br />Having great content, is one thing, but unless people come across it, its useless. By ensuring your content reaches the widest audience it is imperative you ensure you continuously feed content to online users<br /><ul><li> Create 10 x social networking profiles including, Tumblr, Friendfeed, Plurk, Plaxo, Delicious, MySpace, Multiply etc
  23. 23. Create 60+ social bookmarking accounts to increase branding and article reach. Sites include Digg, Reddit, StumbleUpon, A1-Webmarks, Blinklist etc.</li></ul>FoundUB4 Social Media Consultant<br />
  24. 24. Social Media Setup Analysis<br />Once the campaign has been created and populated your ready to enter the social media arena and start engaging with your target audience<br />The initial month is mainly setting up and ensuring the platforms are synchronised to populate automatically<br />Benchmarking & measurement metrics are agreed by the client<br />FoundUB4 Social Media Consultant<br />
  25. 25. Social Media Strategy Month 1 – On-going<br />FoundUB4 Social Media Consultant<br />
  26. 26. <ul><li>Generate 20 x friends per week to official profile page
  27. 27. Generate 10 x friends per week to unofficial profile pages
  28. 28. Populate fan page with comments and information to entice fb users to become fans & engagement
  29. 29. Setup Facebook PPC campaign to boost fans (quantifiable number subject to PPC budget)
  30. 30. Monthly Facebook promotion promoted through profile pages</li></ul>On-going (Facebook) Management<br />FoundUB4 Social Media Consultant<br />
  31. 31. <ul><li>Populate stream with 2 – 3 personal posts per day
  32. 32. ReTweet /Mention 3 – 5 existing follower tweets per week
  33. 33. ReTweent/Mention 3 – 5 non “targeted” twitters per week
  34. 34. Promote new company articles each week (set a specific day so followers start to look out for your posts at a certain time on a certain day)</li></ul>On-going(Twitter) Management<br />FoundUB4 Social Media Consultant<br />
  35. 35. <ul><li>Upload & optimise videos (client to supply)
  36. 36. Engage with other industry related YouTube channels to boost awareness of clients YouTube channel</li></ul>On-going (YouTube) Management<br />FoundUB4 Social Media Consultant<br />
  37. 37. <ul><li>Optimise blog articles to assist on SEO backlinks
  38. 38. Social bookmarking new blog articles to increase traffic to blog
  39. 39. Post new articles on social networking websites
  40. 40. Syndicate through 30 + RSS syndication feeds to increase reach& subscribers</li></ul>On-going (Blog) Management<br />FoundUB4 Social Media Consultant<br />
  41. 41. <ul><li>Submit 2 – 3 articles per week to article directories (client to supply)
  42. 42. Social bookmark published articles to 60 + social bookmarking sites
  43. 43. Syndicate published article on 10 + social networking sites
  44. 44. Article spinning – Creates 100 x unique variations of article that is submitted to up to 300 article directories (increases back links to clients website/blog)</li></ul>On-going (Article) Management<br />FoundUB4 Social Media Consultant<br />
  45. 45. Measuring Facebook<br />To reach out to “fans” of your brand and enter into “conversation”<br />FoundUB4 Social Media Consultant<br />
  46. 46. Measuring Twitter<br />Create professional presence on high-value platform for your brand<br />Create two-way dialogue with customers<br />FoundUB4 Social Media Consultant<br />
  47. 47. Measuring YouTube<br />Promoting videos and becoming a key influencer through viral marketing <br />FoundUB4 Social Media Consultant<br />
  48. 48. Measuring Blogs<br />Create a central hub of information where people can visit to gain insight into your industry with your companies branding.<br />FoundUB4 Social Media Consultant<br />
  49. 49. I look forward to discussing how to improve your online strategy soon.<br />Thank You For Your Time<br />FoundUB4 Social Media Consultant<br />